Duygu Coşkun Yalamanoğlu
CRM Project Manager at Kimteks Kimya Tekstil Ürünleri Tic. A.Ş.- Claim this Profile
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Bio
Experience
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Kimteks Kimya Tekstil Ürünleri Tic. A.Ş.
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Türkiye
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Chemical Raw Materials Manufacturing
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1 - 100 Employee
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CRM Project Manager
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Jul 2021 - Present
-Management of Salesforce Sales Cloud (B2B CRM), Customer Community and process development projects -Working in close collaboration with IT, Sales, Marketing, Finance, Business Development Commercial Areas -Managing Salesforce and vendor adoption roadmap (end-user requirements, business processes, development areas etc) -Managing end-to-end business requirements (define, design, development, UAT, and go-live phase etc) for projects -Customer segmentation and strategic planning by defining KPIs for B2B CRM in Chemical Industry Show less
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Darüşşafaka Cemiyeti
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Türkiye
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Non-profit Organizations
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200 - 300 Employee
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Jan 2016 - Jul 2021
- Execution end-to-end business requirements (B2C CRM) on Salesforce for Non-profit Organization Management (define, design, development, UAT, and go-live phase etc),- Data management and analysis with Salesforce, Qlikview- Research and execution new initiatives and innovations about automation and digitalization (ex. RPA, e-commerse, contactless payments, e- products)- Involving the formulation, justification and execution of budgets for organization, programs, or projects. Forecasts and executes the prior, current, and budget year programs- Planning short and longterm (5 years) mass marketing strategy- Statistical analysis of data to build behavioral models for segmentation and targeting- Managing loyalty program (regular donor segment); wellcome pack, e-mail/sms/direct mail campaign, lifetime value journey; retention, conversion, reactivation, upgrade- Creating and executing crowd funding/mass marketing campaing (such as e-mail, SMS, phone) - Managing telemarketing strategies, plan, budget and KPIs - Product development for Non-profit Organization Show less
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Jun 2009 - Jan 2016
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Mercedes-Benz Financial Services Turkey
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Türkiye
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Financial Services
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1 - 100 Employee
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Marketing PEP Intern
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Jan 2007 - Jan 2008
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Volkswagen Doğuş Finansman A.Ş. (vdf)
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Türkiye
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Financial Services
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200 - 300 Employee
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Marketing Intern
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Apr 2006 - Jun 2006
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Otokoç Otomotiv
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Türkiye
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Motor Vehicle Manufacturing
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700 & Above Employee
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Sales Intern
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Sep 2005 - Oct 2005
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Allianz Insurance
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United Kingdom
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Insurance
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700 & Above Employee
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Sales And Marketing Intern
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Feb 2005 - Sep 2005
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Education
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ITU
Master's degree, Business and Technology Management -
Marmara University
Bachelor's degree, Business Informatics (German)