Duygu Baş
Global Head Of Marketing at BASI Systems- Claim this Profile
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German Elementary proficiency
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English Full professional proficiency
Topline Score
Bio
Credentials
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Prince 2
APM GroupJan, 2010- Oct, 2024
Experience
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BASI Systems
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Netherlands
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Wellness and Fitness Services
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1 - 100 Employee
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Global Head Of Marketing
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Jan 2022 - Present
BASI Systems is the leading manufacturer of finely-crafted premium Pilates equipment and a global player within Fitness equipment industry with headquarters in Helden, NL and branch in New York, USA. BASI Systems product line has been awarded; “The Best New Pilates Equipment for 2016 (Pilates Style Magazine, USA)” www.basisystems.com BASI Systems is the leading manufacturer of finely-crafted premium Pilates equipment and a global player within Fitness equipment industry with headquarters in Helden, NL and branch in New York, USA. BASI Systems product line has been awarded; “The Best New Pilates Equipment for 2016 (Pilates Style Magazine, USA)” www.basisystems.com
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GB DIŞ TİCARET A.Ş.
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Istanbul, Turkey
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Head of Marketing
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Nov 2015 - Jan 2022
Start up business mainly focusing on exporting packaging materials and bottled natural water to Europe and Middle East. - Development of new products & brands (Sevgi & Ox-in) and execution of marketing strategies. - Customization of packaging materials according to customers’ needs. - Lead export and shipping process. - Coordination and management of international exhibitions. Start up business mainly focusing on exporting packaging materials and bottled natural water to Europe and Middle East. - Development of new products & brands (Sevgi & Ox-in) and execution of marketing strategies. - Customization of packaging materials according to customers’ needs. - Lead export and shipping process. - Coordination and management of international exhibitions.
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BAT
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United Kingdom
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Tobacco Manufacturing
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700 & Above Employee
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Marketing Planning & Information Manager
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Oct 2013 - Nov 2014
- Responsible from Area Marketing strategy through owning marketing planning processes together with demand planning and competitive analysis * Developed Turkey/North Cyprus (TNC) Area strategy execution in line with Regional Strategy through monthly & annual planning process * Identified TNC Area business opportunities throughout analyzing and gathering information on brand, trade, competition activities and consumer preferences * Driving volume forecasts and market assumptions together with risks and mitigations * Managed production planning & stocks to maximize profitability- Managed and coached a team of 4 people (2 direct & 2 indirect reports), drove planning of brand & trade marketing activities with 80mln GBP marketing investment budget Show less
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Route to Consumer Effectiveness Lead
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Apr 2013 - Oct 2013
- Area marketing lead for Global TAO project ( Target operating Model and one SAP ) * Directly reported to regional project lead, contributed to implementation of the project for Russia, Ukraine and South Africa * Reviewed and redesigned all the marketing processes for Turkey & North Cyprus to improve efficiency, optimize resource utilization, obtain competitive edge and ensure alignment with global processes & reporting structures. Focus areas are: Route to Market, Order to Cash, Product Lifecycle Management and Integrated Business Planning & Reporting Show less
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Regional NPI Delivery Manager
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May 2011 - Apr 2013
- Managed New Product Introduction and Innovation (NPI) Projects, for Turkey & Northern Cyprus starting from idea creation and delivering the finished product with the launch.* Built strong coordination and cross functional team management skills via working with Global / Regional Product & Packaging Development Teams, Supply Chain, International and Local Brand Marketing and Strategic Planning Departments* Business project management of regulatory transitions such as Health Warning Transition project starting from pack & product development to field stock management* First in globe projects delivered together with global innovation team - Kent Tube Filter- Directly reported to Regional Head and managed 1 direct report- Managed 47 projects with a budget of over 20 mln GBP Show less
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Marketing Planning Manager
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Mar 2009 - May 2011
- Managed all Monthly & Annual planning processes and implemented an online system for improving effectiveness and efficiency of the Brand and Trade activities* Cycle Planning Platforms and Operational & Strategic Planning Platforms* Built BAT way of Marketing database (where all Trade & Brand cycle activities are planned and approved online) for improving effectiveness and efficiency which is identified as benchmark for regional teams and other end markets* Direct report of 1 Management trainee. Show less
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Acting Brand Manager, Tekel
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Jun 2008 - Mar 2009
- Responsible of TEKEL brand portfolio with 18 SKUs, representing 20% of the tobacco industry - Played an active role in brand positioning of all Tekel brands & quality improvements on product & pack level and integration of local portfolio to BAT portfolio* Development and implementation of brand plans together with identification of new launch opportunities ( Immigration and relaunch projects)* Control brand support expenditure and monitor product costs to ensure brand profit objectives are achieved. Show less
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Brand Executive, Global Drive Brands
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Jun 2007 - Jun 2008
Premium (Kent & Vogue) Brand Executive (01/2008 – 06/2008)Viceroy Brand Executive (06/2007 – 01/2008) - Investigated and recommended innovation in products and processes in order to achieve competitive advantage : Viceroy Recessed Filter ( Reached 1% SOM in 6 months after launch)Kent Nanotek ( 1st KS Slim SKU of the TR Market )Kent Wallet pack ( LE innovative SKU )* Development and implementation of brand plans ( New launches and Sales activities)
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Trade Marketing Representative
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Apr 2004 - Jun 2007
Responsible of monitoring and coordinating the sales and marketing activities in retailer universe such as groceries and super markets Managed a high investment zone with 2 merchandisers and 6 sales representatives
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Education
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1999 - 2003
Marmara University
BA,Economics (English) -
1992 - 1999
Adana Anadolu Lisesi
Math,FM
Community
