Dustin Ritter
Chief Marketing Officer at The Stagency- Claim this Profile
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Bio
Brian Mendenhall
Dustin is a game changer. He was instrumental in moving Proficio from a start up to a mature, enterprise-level, organization. While at Proficio, Dustin successfully implemented industry relevant rebranding, process oriented Business Development program, inbound lead platform and well-thought, creative, outbound campaigns. He is a data-driven decision maker that applies business analytics to all strategies and processes. On top of all this, Dustin is motivated and a pleasure to work with. He strives to achieve personal success, and is passionate about growing and developing businesses.
Hang Le
Dustin's clear vision and strategic thinking will surely benefit any organization. As our fearless leader, Dustin inspired our team to not only think outside the box but to be innovators in the marketing realm. By having a high standard of quality and a great eye for design, he ensured that everything we produced was compelling as well as precise. Dustin created the very successful Marketing Operation Executive Summit. The best and brightest marketing executives from all different types of industries got together to hear industry leaders discuss strategies and techniques that enabled their company to effectively grow their business and drive results. I am glad I had the opportunity to work with and be inspired by Dustin. He is a truly brilliant and talented marketer.
Brian Mendenhall
Dustin is a game changer. He was instrumental in moving Proficio from a start up to a mature, enterprise-level, organization. While at Proficio, Dustin successfully implemented industry relevant rebranding, process oriented Business Development program, inbound lead platform and well-thought, creative, outbound campaigns. He is a data-driven decision maker that applies business analytics to all strategies and processes. On top of all this, Dustin is motivated and a pleasure to work with. He strives to achieve personal success, and is passionate about growing and developing businesses.
Hang Le
Dustin's clear vision and strategic thinking will surely benefit any organization. As our fearless leader, Dustin inspired our team to not only think outside the box but to be innovators in the marketing realm. By having a high standard of quality and a great eye for design, he ensured that everything we produced was compelling as well as precise. Dustin created the very successful Marketing Operation Executive Summit. The best and brightest marketing executives from all different types of industries got together to hear industry leaders discuss strategies and techniques that enabled their company to effectively grow their business and drive results. I am glad I had the opportunity to work with and be inspired by Dustin. He is a truly brilliant and talented marketer.
Brian Mendenhall
Dustin is a game changer. He was instrumental in moving Proficio from a start up to a mature, enterprise-level, organization. While at Proficio, Dustin successfully implemented industry relevant rebranding, process oriented Business Development program, inbound lead platform and well-thought, creative, outbound campaigns. He is a data-driven decision maker that applies business analytics to all strategies and processes. On top of all this, Dustin is motivated and a pleasure to work with. He strives to achieve personal success, and is passionate about growing and developing businesses.
Hang Le
Dustin's clear vision and strategic thinking will surely benefit any organization. As our fearless leader, Dustin inspired our team to not only think outside the box but to be innovators in the marketing realm. By having a high standard of quality and a great eye for design, he ensured that everything we produced was compelling as well as precise. Dustin created the very successful Marketing Operation Executive Summit. The best and brightest marketing executives from all different types of industries got together to hear industry leaders discuss strategies and techniques that enabled their company to effectively grow their business and drive results. I am glad I had the opportunity to work with and be inspired by Dustin. He is a truly brilliant and talented marketer.
Brian Mendenhall
Dustin is a game changer. He was instrumental in moving Proficio from a start up to a mature, enterprise-level, organization. While at Proficio, Dustin successfully implemented industry relevant rebranding, process oriented Business Development program, inbound lead platform and well-thought, creative, outbound campaigns. He is a data-driven decision maker that applies business analytics to all strategies and processes. On top of all this, Dustin is motivated and a pleasure to work with. He strives to achieve personal success, and is passionate about growing and developing businesses.
Hang Le
Dustin's clear vision and strategic thinking will surely benefit any organization. As our fearless leader, Dustin inspired our team to not only think outside the box but to be innovators in the marketing realm. By having a high standard of quality and a great eye for design, he ensured that everything we produced was compelling as well as precise. Dustin created the very successful Marketing Operation Executive Summit. The best and brightest marketing executives from all different types of industries got together to hear industry leaders discuss strategies and techniques that enabled their company to effectively grow their business and drive results. I am glad I had the opportunity to work with and be inspired by Dustin. He is a truly brilliant and talented marketer.
Experience
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The Stagency
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United States
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Real Estate
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1 - 100 Employee
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Chief Marketing Officer
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May 2019 - Present
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Stageforce
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United States
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Software Development
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1 - 100 Employee
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Chief Executive Officer | CMO
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May 2019 - Present
Stageforce is an innovative management platform built exclusively for the home staging market. Day-to-day operations for home stagers are streamlined in an all-in-one system that includes inventory management, customer management, and project management. Stageforce is an innovative management platform built exclusively for the home staging market. Day-to-day operations for home stagers are streamlined in an all-in-one system that includes inventory management, customer management, and project management.
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Certona
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Chief Marketing Officer
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May 2018 - Apr 2019
Primary Objective Achieved: Acquired by Kibo in 2019 > Certona is the leading omnichannel personalization platform that helps organizations drive more engagement with real-time individualized messaging, content and product recommendations. • Built new marketing infrastructure and team to support scalable growth • Recast demand funnel to better track engagements from lead to close • Implemented comprehensive advocacy marketing program to maximize referral sourced revenue •… Show more Primary Objective Achieved: Acquired by Kibo in 2019 > Certona is the leading omnichannel personalization platform that helps organizations drive more engagement with real-time individualized messaging, content and product recommendations. • Built new marketing infrastructure and team to support scalable growth • Recast demand funnel to better track engagements from lead to close • Implemented comprehensive advocacy marketing program to maximize referral sourced revenue • Lead positioning and strategy efforts for new product lines • Created dynamic new lead gen programs through email marketing, online advertising, and events • Launched a comprehensive set of new marketing assets with all new content including whitepapers, social properties, emails, videos, advertisements, etc., to support North America and EMEA sales Show less Primary Objective Achieved: Acquired by Kibo in 2019 > Certona is the leading omnichannel personalization platform that helps organizations drive more engagement with real-time individualized messaging, content and product recommendations. • Built new marketing infrastructure and team to support scalable growth • Recast demand funnel to better track engagements from lead to close • Implemented comprehensive advocacy marketing program to maximize referral sourced revenue •… Show more Primary Objective Achieved: Acquired by Kibo in 2019 > Certona is the leading omnichannel personalization platform that helps organizations drive more engagement with real-time individualized messaging, content and product recommendations. • Built new marketing infrastructure and team to support scalable growth • Recast demand funnel to better track engagements from lead to close • Implemented comprehensive advocacy marketing program to maximize referral sourced revenue • Lead positioning and strategy efforts for new product lines • Created dynamic new lead gen programs through email marketing, online advertising, and events • Launched a comprehensive set of new marketing assets with all new content including whitepapers, social properties, emails, videos, advertisements, etc., to support North America and EMEA sales Show less
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Chief Marketing Officer
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Feb 2014 - May 2018
As Chief Marketing Officer in full time roles for Proficio, Resolve Systems, and Trackforce, I led all marketing efforts to grow and scale successful midsize organizations to achieve acquisition. All three organizations required massive overhauls of marketing programs, branding, demand generation effiorts, messaging and market postitioning. Resolve Systems and Trackforce both were succesfully acquired becoming market leaders in newly defined technology markets. • Rebranded with a complete… Show more As Chief Marketing Officer in full time roles for Proficio, Resolve Systems, and Trackforce, I led all marketing efforts to grow and scale successful midsize organizations to achieve acquisition. All three organizations required massive overhauls of marketing programs, branding, demand generation effiorts, messaging and market postitioning. Resolve Systems and Trackforce both were succesfully acquired becoming market leaders in newly defined technology markets. • Rebranded with a complete new visual identity and messaging • Led positioning and strategy efforts to expand targeted security market • Implemented leading marketing systems (Salesforce, Marketo, DiscoverOrg, etc,) • Created dynamic new lead gen programs through email marketing, online advertising and events • Launched a comprehensive set of new marketing assets with all new content including websites, social properties, emails, videos, advertisements, etc., to support NA, EMEA, APAC regional sales • Conceived and produced thought leadership summits increasing brand awareness and pipeline PROFICIO Chief Marketing Officer (2017-2018) Proficio is an award-winning provider of always-on cybersecurity protection services and a leader in the Managed Detection and Response (MDR) market. Our ProSOC® service helps customers detect critical threats and rapidly respond to prevent the risk of a security breach. - Departed after being recruited by Certona RESOLVE SYSTEMS Chief Marketing Officer (2014-2017) Primary Objective Achieved: Acquired by Insight Venture Partners in 2017 > Resolve Systems is a global leader in accelerating incident resolution for Security, IT Operations, and Service Desk through automation and interactive knowledge management. Headquartered in Irvine, CA, Resolve drives tremendous value to an enterprise through gains in process productivity using an incident resolution dashboard. Increased pipeline >75M in first 6 months. Departed when recruited by Proficio Show less As Chief Marketing Officer in full time roles for Proficio, Resolve Systems, and Trackforce, I led all marketing efforts to grow and scale successful midsize organizations to achieve acquisition. All three organizations required massive overhauls of marketing programs, branding, demand generation effiorts, messaging and market postitioning. Resolve Systems and Trackforce both were succesfully acquired becoming market leaders in newly defined technology markets. • Rebranded with a complete… Show more As Chief Marketing Officer in full time roles for Proficio, Resolve Systems, and Trackforce, I led all marketing efforts to grow and scale successful midsize organizations to achieve acquisition. All three organizations required massive overhauls of marketing programs, branding, demand generation effiorts, messaging and market postitioning. Resolve Systems and Trackforce both were succesfully acquired becoming market leaders in newly defined technology markets. • Rebranded with a complete new visual identity and messaging • Led positioning and strategy efforts to expand targeted security market • Implemented leading marketing systems (Salesforce, Marketo, DiscoverOrg, etc,) • Created dynamic new lead gen programs through email marketing, online advertising and events • Launched a comprehensive set of new marketing assets with all new content including websites, social properties, emails, videos, advertisements, etc., to support NA, EMEA, APAC regional sales • Conceived and produced thought leadership summits increasing brand awareness and pipeline PROFICIO Chief Marketing Officer (2017-2018) Proficio is an award-winning provider of always-on cybersecurity protection services and a leader in the Managed Detection and Response (MDR) market. Our ProSOC® service helps customers detect critical threats and rapidly respond to prevent the risk of a security breach. - Departed after being recruited by Certona RESOLVE SYSTEMS Chief Marketing Officer (2014-2017) Primary Objective Achieved: Acquired by Insight Venture Partners in 2017 > Resolve Systems is a global leader in accelerating incident resolution for Security, IT Operations, and Service Desk through automation and interactive knowledge management. Headquartered in Irvine, CA, Resolve drives tremendous value to an enterprise through gains in process productivity using an incident resolution dashboard. Increased pipeline >75M in first 6 months. Departed when recruited by Proficio Show less
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MarcomCentral
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United States
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Software Development
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1 - 100 Employee
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Vice President of Marketing
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Mar 2010 - Feb 2014
Primary Objective Achieved: Acquired by Ricoh in 2014 > MarcomCentral is an enterprise marketing asset management platform with integrated personalization. Solution categories also include channel marketing, content management, and sales enablement. Reported to CEO with 10 staff. Responsible for all aspects of marketing from strategy to execution. • Repositioned, rebranded, and recast MarcomCentral and PTI • Grew revenue by 60% through lead acquisition (1.5M), email campaigns… Show more Primary Objective Achieved: Acquired by Ricoh in 2014 > MarcomCentral is an enterprise marketing asset management platform with integrated personalization. Solution categories also include channel marketing, content management, and sales enablement. Reported to CEO with 10 staff. Responsible for all aspects of marketing from strategy to execution. • Repositioned, rebranded, and recast MarcomCentral and PTI • Grew revenue by 60% through lead acquisition (1.5M), email campaigns (55M), online ads, etc. • Created data infrastructure and processes for best-in-class B2B funnel metrics • Created content strategies and data structure to enable personalized marketing campaigns • Implemented best practice lead qualification (inside sales) processes owned by marketing • Conducted/maintained comprehensive analysis of the marketing technology space • Conceived and produced the Marketing Operations Executive Summit 2013, 2014 • Implemented marketing software solutions including marketing automation, CRM, project management, sales enablement solutions, video platforms, and more (Eloqua, Salesforce.com, Basecamp, Vidyard, ExactTarget, Brightcove) • Achieved the inclusion of MarcomCentral into vendor research reports from Forrester, Gartner, Sirius Decisions, Gleanster, DemandGen Report, MarketingProfs and more Recent Speaking Engagements: - Revenue Marketing Summit, "No Boundaries for Marketing", Jan 2014 - Brand ManageCamp, "Brand Management Technologies 101", Nov 2013 - Richmond Marketing Forum, "The New CMO Technologist", Jun 2013 - SiriusDecisions Summit, "Automating Channel Marketing", May 2013 - Marketing Operations Executive Summit, "Making Personalized Content a Reality", Mar 2013 - Brand ManageCamp "Increasing Content Relevance in Your Marketing", Sep 2012 - Eloqua's Road to Revenue, "Ready, Set, Automate", Jun 2012 - BRITE '12, "Enterprise Brand Management Technologies", Mar 2012 - Brand ManageCamp, "Intelligent Marketing On Demand", Sep 2011
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Director of Marketing
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Dec 2007 - Mar 2010
PTI was formerly known as Printable Technologies Inc. and primarily served the marketing service provider industry. FusionPro Web was recast as MarcomCentral to target enterprise marketers directly.
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The Active Network
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United States
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Civic and Social Organizations
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Sr. Marketing Product Manager
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Nov 2006 - Dec 2007
Active Network provides technology to organizations throughout the world that run activities or manage facilities. From online registration to transaction processing to marketing services, Active drives an increase in attendance and revenue for their clients. Great company, products, and management team but stay was cut short do to being recruited by MarcomCentral for a larger role. Active Network provides technology to organizations throughout the world that run activities or manage facilities. From online registration to transaction processing to marketing services, Active drives an increase in attendance and revenue for their clients. Great company, products, and management team but stay was cut short do to being recruited by MarcomCentral for a larger role.
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Modern Postcard
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United States
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Advertising Services
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1 - 100 Employee
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Product Marketing Manager
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Mar 2002 - Aug 2006
Modern Postcard is a leading provider of direct marketing solutions serving enterprise, mid-market, and SMB organizations. Product Management function oversaw software and solutions development.
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Senior Business Analyst
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Dec 2000 - Mar 2002
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Director of Human Resources and HR Generalist positions
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Mar 1996 - Dec 2000
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Proficio Inc.
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United States
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Medical Practices
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Chief Marketing Officer
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Jan 1997 - Apr 1998
Proficio is an award-winning provider of always-on cybersecurity protection services and a leader in the Managed Detection and Response (MDR) market. Our ProSOC® service helps customers detect critical threats and rapidly respond to prevent the risk of a security breach. - Departed after being recruited by Certona • Rebranded with a complete new visual identity, messaging, and website • Led positioning and strategy efforts to expand into EMEA and APAC markets • Implemented leading… Show more Proficio is an award-winning provider of always-on cybersecurity protection services and a leader in the Managed Detection and Response (MDR) market. Our ProSOC® service helps customers detect critical threats and rapidly respond to prevent the risk of a security breach. - Departed after being recruited by Certona • Rebranded with a complete new visual identity, messaging, and website • Led positioning and strategy efforts to expand into EMEA and APAC markets • Implemented leading marketing tech (Salesforce, Marketo, DiscoverOrg, etc,) • Created dynamic new lead gen programs through email marketing, online advertising and events • Launched a comprehensive set of new marketing assets with all new content including websites, social properties, emails, videos, advertisements, etc., to support North America and EMEA sales Show less Proficio is an award-winning provider of always-on cybersecurity protection services and a leader in the Managed Detection and Response (MDR) market. Our ProSOC® service helps customers detect critical threats and rapidly respond to prevent the risk of a security breach. - Departed after being recruited by Certona • Rebranded with a complete new visual identity, messaging, and website • Led positioning and strategy efforts to expand into EMEA and APAC markets • Implemented leading… Show more Proficio is an award-winning provider of always-on cybersecurity protection services and a leader in the Managed Detection and Response (MDR) market. Our ProSOC® service helps customers detect critical threats and rapidly respond to prevent the risk of a security breach. - Departed after being recruited by Certona • Rebranded with a complete new visual identity, messaging, and website • Led positioning and strategy efforts to expand into EMEA and APAC markets • Implemented leading marketing tech (Salesforce, Marketo, DiscoverOrg, etc,) • Created dynamic new lead gen programs through email marketing, online advertising and events • Launched a comprehensive set of new marketing assets with all new content including websites, social properties, emails, videos, advertisements, etc., to support North America and EMEA sales Show less
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Resolve Systems
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United States
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Software Development
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1 - 100 Employee
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Chief Marketing Officer
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Nov 1994 - Jan 1997
Primary Objective Achieved: Acquired by Insight Venture Partners in 2017 > Resolve Systems is a global leader in accelerating incident resolution for Security, IT Operations, and Service Desk through automation and interactive knowledge management. Headquartered in Irvine, CA, Resolve drives tremendous value to an enterprise through gains in process productivity using an incident resolution dashboard. Departed when recruited by Proficio • Rebranded with a complete new visual identity… Show more Primary Objective Achieved: Acquired by Insight Venture Partners in 2017 > Resolve Systems is a global leader in accelerating incident resolution for Security, IT Operations, and Service Desk through automation and interactive knowledge management. Headquartered in Irvine, CA, Resolve drives tremendous value to an enterprise through gains in process productivity using an incident resolution dashboard. Departed when recruited by Proficio • Rebranded with a complete new visual identity and messaging • Led positioning and strategy efforts to expand targeted security market • Implemented leading marketing systems (Salesforce, Marketo, DiscoverOrg, etc,) • Created dynamic new lead gen programs through email marketing, online advertising and events • Launched a comprehensive set of new marketing assets with all new content including websites, social properties, emails, videos, advertisements, etc., to support North America and EMEA sales • Conceived and produce the Incident Resolution Summit increasing brand awareness and pipeline • Increased pipeline >75M in first 6 months Show less Primary Objective Achieved: Acquired by Insight Venture Partners in 2017 > Resolve Systems is a global leader in accelerating incident resolution for Security, IT Operations, and Service Desk through automation and interactive knowledge management. Headquartered in Irvine, CA, Resolve drives tremendous value to an enterprise through gains in process productivity using an incident resolution dashboard. Departed when recruited by Proficio • Rebranded with a complete new visual identity… Show more Primary Objective Achieved: Acquired by Insight Venture Partners in 2017 > Resolve Systems is a global leader in accelerating incident resolution for Security, IT Operations, and Service Desk through automation and interactive knowledge management. Headquartered in Irvine, CA, Resolve drives tremendous value to an enterprise through gains in process productivity using an incident resolution dashboard. Departed when recruited by Proficio • Rebranded with a complete new visual identity and messaging • Led positioning and strategy efforts to expand targeted security market • Implemented leading marketing systems (Salesforce, Marketo, DiscoverOrg, etc,) • Created dynamic new lead gen programs through email marketing, online advertising and events • Launched a comprehensive set of new marketing assets with all new content including websites, social properties, emails, videos, advertisements, etc., to support North America and EMEA sales • Conceived and produce the Incident Resolution Summit increasing brand awareness and pipeline • Increased pipeline >75M in first 6 months Show less
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Education
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1996 - 1997
California Polytechnic State University-San Luis Obispo
Bachelors, Business
Community
