Experience

Cloud Picker Coffee

• Ireland
• Food and Beverage Services
• 1 - 100 Employee

• Sales and Business Development Manager

  • Dec 2019 - Present

  Sales and Business Development Manager, with responsibilities to grow the Cloud Picker reach in Ireland and abroad. Developing initiatives to drive the quality of the business offering, improving internal and external processes as the business expands.Ensuring Cloud Picker Coffee is at the forefront of innovation and research in line with advances in technological and environmental sustainability practices. Sales and Business Development Manager, with responsibilities to grow the Cloud Picker reach in Ireland and abroad. Developing initiatives to drive the quality of the business offering, improving internal and external processes as the business expands.Ensuring Cloud Picker Coffee is at the forefront of innovation and research in line with advances in technological and environmental sustainability practices.



Foodie Trails

• Australia
• Travel Arrangements
• 1 - 100 Employee

• Consultant

  • May 2019 - Jun 2019

  An advisory/consultancy role with the objective to review Foodie Trails' digital and social media footprint. - Reviewed current digital offerings and competitors in the marketplace. - Reviewed business model and brought forward digital marketing recommendations. - Outlined a proposal for future digital and social media activities for the financial year 2019/20, aimed towards increasing sales and digital footprint. An advisory/consultancy role with the objective to review Foodie Trails' digital and social media footprint. - Reviewed current digital offerings and competitors in the marketplace. - Reviewed business model and brought forward digital marketing recommendations. - Outlined a proposal for future digital and social media activities for the financial year 2019/20, aimed towards increasing sales and digital footprint.



TLA Worldwide

• Senior Account Manager

  • Sep 2018 - Mar 2019

  TLA is a leading, fully integrated talent representation and sports marketing group. With over 140 full-time personnel, TLA serves its clients from 10 locations including its offices in the UK, USA and Australia.Responsible for the development and execution of events for Cricket Australia during the summer of cricket, which included a three-day Indian cultural festival positioned around the Boxing Day Test located in Yarra Park, VIC. - Managed the requirements for onsite branding and wayfinding. - Strategically implemented client’s partnership initiatives. - Led site visits and pre-event meetings with clients and stakeholders, identifying growth opportunities and areas of concern. - Within a team, responsible for sourcing international music acts to headline premier event. - Communicated the required ‘look and feel’ with contracted event design team. - Processed post event summaries, invoicing and budget settlement. - Collaborated with the inhouse marketing team to deliver a PR strategy for multiple events. - Managed the creation of a new site plan (and original) in 24 hours after first site deemed unfit for use on eve of event bump in. - Managed the final design and roll out of an experiential marketing campaign aimed to build consumer awareness across multiple states.Indian Summer Festival now shortlisted for a Mumbrella Sports Marketing Award - 'Best Membership Drive or Fan Engagement Campaign'.



Aquis Farm

• Australia
• Spectator Sports
• 1 - 100 Employee

• Digital Marketing Executive

  • Sep 2017 - Sep 2018

  Accountable for the Marketing Communication strategy and direction, required to have a strong digital focus and global reach as the company is born out of Hong Kong, assets managed in Australia, and has a global presence. - Rebranded and optimised content for the website, creating vastly improved user experience, session durations, bounce rates and organic metrics. - Maintained the content management system for the business’ digital arms, increasing quality and quantity. - Operated the social channels on a daily basis, in this time channels saw a 100% increase in followers and an increased engagement rate of 3.3%. - Developed improved communication channels with clients and media, this created further awareness and new user data towards our digital channels. - Supported the sales team delivering increased brand awareness via new sponsorship agreements. - Managed the marketing budget and systems invoicing. - Managed the creation, content and delivery of 2018 annual brochure from start to finish. - Further promoted the business through the availability of third-party options on race day to enhance the on-track experience of potential and current clients. - Used industry market research data to identify opportunities to enter new growth markets.



Travel

• Bangladesh
• Travel Arrangements

• Sebbatical Year

  • Sep 2016 - Aug 2017

  Took a sabbatical year travelling through countries such as; England, France, Spain, Portugal, Mexico, Belize, Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica and Hawaii.I honestly believe seeing how other people live and go about life is an important part of self growth, understanding and acceptance of others. Took a sabbatical year travelling through countries such as; England, France, Spain, Portugal, Mexico, Belize, Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica and Hawaii.I honestly believe seeing how other people live and go about life is an important part of self growth, understanding and acceptance of others.



Godolphin

• United Arab Emirates
• Spectator Sports
• 100 - 200 Employee

• Marketing and Events

  • Jun 2009 - Sep 2016

  A holistic marketing responsibility that aided my business grounding and knowledge as a junior. An international company with a global perspective on marketing strategy, my responsibility was to maintain and improve the brand identity within Australia. - Supported global marketing head by planning and forecasting advertising to support sales function in Australia. - Assessed marketing strategy quarterly based on ‘at the time’ sales statistics and marketing spend. - Provided rich content options for digital and social media platforms. - Managed projects and events such as and annual stallion parade and brochure delivery. - Maintained the marketing and events budgets. - Continual liaison with key industry stakeholders in relation to political industry battles versus mining operations. - Entrusted with the Australian implementation and development of the company’s intranet system, resulting in an initial 85% user rating. - Management of ticketing and hospitality packaging for client entertainment. - Continuously promoted - Events Intern, Marketing Assistant, Marketing Coordinator, Marketing Executive.



IMG Media

• United States
• Marketing Services
• 1 - 100 Employee

• Event Assistant

  • Nov 2010 - Feb 2011

  Supported management during the bump in, live site and bump out of the Bupa Sydney International Tennis tournament. - Managed the placement of sponsor branding on ground. - Liaison for Sponsor stakeholders when in attendance on ground. - Event bump in, live site management and bump out. Supported management during the bump in, live site and bump out of the Bupa Sydney International Tennis tournament. - Managed the placement of sponsor branding on ground. - Liaison for Sponsor stakeholders when in attendance on ground. - Event bump in, live site management and bump out.