Experience

1/ST Technology - Xpressbet and AmTote International

• Gambling Facilities and Casinos
• 1 - 100 Employee

• Senior Director Of Marketing

  • Jan 2021 - Present

  • Oversees acquisition and retention marketing.• Creates and implements offers to acquire and retain customers, and also to move customers through onboarding funnel.• Responsible for budget management.• Collaborates and contributes to direct marketing campaigns - email, push notification, direct mail, organic social media, targeted digital, outbound.• Interfaces directly with Product, IT and Analytics Teams to optimize product(s) and customer targeting.• Drafts website, advertising and direct marketing copy. • Assists with content planning, production and implementation.• Participates in Product Development process.

• Director of Marketing

  • May 2018 - Jan 2021

  • Collaborated to create retention and acquisition offers.• Participated to optimize social media and direct customer communications.• Drafted and disseminated press releases.• Worked with product and analytics teams to optimize products and targeting.

• Director Of Communications

  • Dec 2015 - May 2018

• Marketing Manager

  • Mar 2013 - Dec 2015

• Simulcast Coordinator

  • Sep 2010 - Mar 2013

  • Collected, stored and maintained library of annual simulcast agreements with hundreds of racetracks and providers around the globe.• Assisted colleagues in Europe in building campaigns to incentivize wagering on North American racing.• Maintained relationships with strategic racetrack partners.• Coordinated monthly financial settlements between online wagering provider and racetracks.