Dustin Cranor, APR
Vice President, Global Marketing and Communications at Oceana- Claim this Profile
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Bio
Veronica LaFemina
Dustin is a strategic and mission-oriented communications leader who knows how to get results. He develops strong relationships at all levels of an organization - from Board Members and celebrity spokespeople to leadership, colleagues, junior staff, and interns - and its outside supporters to effectively advance awareness and policy priorities. His unique combination of intelligence, warmth, influence, expertise, humility, and humor matched with his commitment to excellence make him the type of leader everyone wants to work with.
Lora Snyder
Dustin is a gifted and relentless communications director. He is able to make any communications idea, including events, strategies, campaigns, OpEds, PSA's, etc. come to life - often better than you could have even expected - without a hitch. His attention to detail and strategic planning abilities have been compared to that of a general leading an army into combat. In addition, he's a top-notch manager. His team respects him and accomplishes far more than many much larger teams. He is first-class in his field and a great colleague.
Veronica LaFemina
Dustin is a strategic and mission-oriented communications leader who knows how to get results. He develops strong relationships at all levels of an organization - from Board Members and celebrity spokespeople to leadership, colleagues, junior staff, and interns - and its outside supporters to effectively advance awareness and policy priorities. His unique combination of intelligence, warmth, influence, expertise, humility, and humor matched with his commitment to excellence make him the type of leader everyone wants to work with.
Lora Snyder
Dustin is a gifted and relentless communications director. He is able to make any communications idea, including events, strategies, campaigns, OpEds, PSA's, etc. come to life - often better than you could have even expected - without a hitch. His attention to detail and strategic planning abilities have been compared to that of a general leading an army into combat. In addition, he's a top-notch manager. His team respects him and accomplishes far more than many much larger teams. He is first-class in his field and a great colleague.
Veronica LaFemina
Dustin is a strategic and mission-oriented communications leader who knows how to get results. He develops strong relationships at all levels of an organization - from Board Members and celebrity spokespeople to leadership, colleagues, junior staff, and interns - and its outside supporters to effectively advance awareness and policy priorities. His unique combination of intelligence, warmth, influence, expertise, humility, and humor matched with his commitment to excellence make him the type of leader everyone wants to work with.
Lora Snyder
Dustin is a gifted and relentless communications director. He is able to make any communications idea, including events, strategies, campaigns, OpEds, PSA's, etc. come to life - often better than you could have even expected - without a hitch. His attention to detail and strategic planning abilities have been compared to that of a general leading an army into combat. In addition, he's a top-notch manager. His team respects him and accomplishes far more than many much larger teams. He is first-class in his field and a great colleague.
Veronica LaFemina
Dustin is a strategic and mission-oriented communications leader who knows how to get results. He develops strong relationships at all levels of an organization - from Board Members and celebrity spokespeople to leadership, colleagues, junior staff, and interns - and its outside supporters to effectively advance awareness and policy priorities. His unique combination of intelligence, warmth, influence, expertise, humility, and humor matched with his commitment to excellence make him the type of leader everyone wants to work with.
Lora Snyder
Dustin is a gifted and relentless communications director. He is able to make any communications idea, including events, strategies, campaigns, OpEds, PSA's, etc. come to life - often better than you could have even expected - without a hitch. His attention to detail and strategic planning abilities have been compared to that of a general leading an army into combat. In addition, he's a top-notch manager. His team respects him and accomplishes far more than many much larger teams. He is first-class in his field and a great colleague.
Experience
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Oceana
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Non-profit Organizations
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200 - 300 Employee
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Vice President, Global Marketing and Communications
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Jun 2022 - Present
Cranor oversees Oceana’s global marketing and communications team, where he is responsible for driving the public messaging for the organization’s work and achievements around the world. In addition to overseeing Oceana’s U.S. and international public relations and digital efforts, he is responsible for the organization’s brand. Cranor also provides strategic communications counsel to Oceana’s leadership team and assists with the development of the organization’s communications capacity in the countries in which it operates. Show less
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Senior Director, Communications
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Jul 2007 - Jul 2022
Cranor joined Oceana as communications manager in July 2007. Since then, he has helped to advance Oceana’s campaign goals by increasing visibility and public awareness of ocean issues in the United States and around the globe. Most recently, Cranor spearheaded the award-winning public rollout of Global Fishing Watch, undoubtedly one of Oceana’s largest undertakings. He was also instrumental in the successful launch of Oceana’s campaign to stop seafood fraud in 2011, which has garnered more media attention than any of the organization’s past campaigns. He also led communications activities for Oceana’s award-winning campaign to stop overfishing subsidies.Today, Cranor oversees all communications for Oceana’s U.S. campaigns as senior director of communications, including efforts to stop seafood fraud, keep dirty and dangerous offshore drilling out of the Atlantic, and promote responsible fishing, helping protect sharks, sea turtles and corals. In his 10 years at the organization, he has more than doubled the size of his team and helped to increase the organization's annual media coverage by more than 450 percent.In addition to securing media attention for these campaigns, Cranor orchestrates events around the globe and provides media training and support for Oceana spokespeople, including senior staff, scientists and celebrity advocates such as Ted Danson.Cranor was recognized for his conservation efforts in 2008, when he was profiled as one of the nation’s top environmental "movers and shakers" in The Advocate's inaugural "Green" issue. Show less
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TheWadeGroup, Inc.
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Washington D.C. Metro Area
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Senior Account Executive
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Feb 2006 - Jul 2007
Prior to joining Oceana, Cranor was a senior account executive at TheWadeGroup, Inc., a boutique public affairs firm. While there, he played an instrumental role in the growth and success of the firm. Cranor provided strategic communications support, including media relations, publications, and issues and crisis management, to a variety of nonprofit, corporate, and association clients, including the American Gaming Association, The Farm Credit Council, the National Center for Responsible Gaming, Oceana, and Reed Exhibitions. Show less
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Arvest Bank
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Banking
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700 & Above Employee
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Financial Sales Representative
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Jun 2002 - Jan 2006
During college, Cranor worked as a financial sales representative at Arvest Bank, where he contributed to the achievement of branch sales goals by aggressively selling products to new and existing customers, including opening accounts and processing consumer loans. During college, Cranor worked as a financial sales representative at Arvest Bank, where he contributed to the achievement of branch sales goals by aggressively selling products to new and existing customers, including opening accounts and processing consumer loans.
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Education
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University of Arkansas
B.A., Political Science and Communications -
Labette County High School