Senior SEM Manager

• Aug 2021 - Present

Programmatic Media Planner/Buyer

• Feb 2021 - Aug 2021

SEM Manager

• Feb 2020 - Oct 2020

Responsible for managing all components of client SEM campaigns including but not limited to budget planning and recommendations, campaign setup, keyword planning, copywriting, campaign optimizations, campaign recaps and client presentations. Owned Google Ad Grants efforts for non-profit clients.

Media Planner & Buyer

• Aug 2015 - Feb 2020

Being a part of Drake Cooper's Media Team gave me the unique opportunity to work on client campaigns from the concept stage to when they're live and in-market. Forecasting, media plan development, real time optimizations and performance recaps are all stages that I enjoyed and took pride in tackling.While my day-to-day varied, most weeks included media planning and buying, campaign setup and asset trafficking, digital optimizations, campaign performance review, media research, client presentations, platform certifications, invoice/billing reconciliation and vendor communication and negotiations.Specific platform experience includes:- Google Ads (Search Network, YouTube, Display Network)- Google Ad Grants (non-profit clients)- Bing Search- Facebook/Instagram Ads Manager- Programmatic DSP's (DataXu)- Pinterest, Reddit, LinkedIn, Twitter- TV and audio streaming services (Hulu, Pandora, Spotify, OTT)- STRATA, SQAD & Nielsen for print, radio, TV/Cable and OOH media planning and buying- OTA partnerships with Trip Advisor, Sojern, Adara and Expedia Show less

Account Executive

• Jan 2014 - Apr 2015

- Link branding and advertising to broader business objectives - Manage monthly and annual billing and assure that client budgets are adhered to - Work collaboratively with agency personnel, client staff and management, and consumers when they are involved in the creative planning process - Effectively present, sell and defend all agency work and proposals to clients; support other client service team members in these functions - Oversee production of promo items, collateral and miscellaneous materials using outside vendors - Actively seek additional projects and new business from client contacts and new prospects Show less

Account Executive

• Aug 2013 - Jan 2014

Marketing Consultant

• Jul 2012 - Jul 2013

Life Support

• Aug 2006 - Aug 2012

I served in the United States Air Force for six years and was stationed at Gowen Field, the Idaho National Guard Base in Boise, for the entirety of my enlistment. In my work with the 190th Fighter Squadron I worked at the Aircrew Flight Equipment Shop (formerly Life Support) to ensure that all A-10 pilot equipment met Air Force standards and was battle ready. My duties included inspecting night vision goggles, ejection seats, survival kits, helmets, numerous types of radios, Air ACE vests, anti-G suits and many other pieces of equipment vital to mission success. I also had the opportunity to take multiple survival training courses, including Water Survival in Pensacola, Florida (where I was trained by Air Force SEARs) Advanced Survival School at Fairchild Air Force Base in Spokane, and desert survival training in Boise, Idaho. In my six years of service I was promoted to the rank of Staff Sergeant. Show less

Student

• Aug 2006 - Jun 2012

Studied Advertising, Business, Marketing and History. Member of the Sigma Alpha Epsilon Fraternity Studied Advertising, Business, Marketing and History. Member of the Sigma Alpha Epsilon Fraternity