Experience

First Page

• Australia
• Advertising Services
• 200 - 300 Employee

• Enterprise Digital Strategist

  • May 2022 - Present

  Singapore



Metric Digital

• Singapore
• Advertising Services
• 1 - 100 Employee

• Head of Agency

  • Apr 2021 - May 2023

  Singapore, Singapore 𝐌𝐞𝐭𝐫𝐢𝐜 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐒𝐢𝐧𝐠𝐚𝐩𝐨𝐫𝐞 is a modern day performance marketing agency filled with HubSpot experts, inbound marketers, problem solvers and lead generators. We deliver data-driven results combining SEM, SEO, marketing & sales automation, email and content marketing. 𝐏𝐑𝐎𝐕𝐄𝐍 𝐋𝐄𝐀𝐃𝐄𝐑𝐒𝐇𝐈𝐏: • Hired, managed & mentored a team of 28 talented marketers who provided business support to our portfolio of advertising clients that support the business across all… Show more 𝐌𝐞𝐭𝐫𝐢𝐜 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐒𝐢𝐧𝐠𝐚𝐩𝐨𝐫𝐞 is a modern day performance marketing agency filled with HubSpot experts, inbound marketers, problem solvers and lead generators. We deliver data-driven results combining SEM, SEO, marketing & sales automation, email and content marketing. 𝐏𝐑𝐎𝐕𝐄𝐍 𝐋𝐄𝐀𝐃𝐄𝐑𝐒𝐇𝐈𝐏: • Hired, managed & mentored a team of 28 talented marketers who provided business support to our portfolio of advertising clients that support the business across all client verticals and segments. • Actively worked with the regional marketing and leadership team to plan, develop and implement effective digital marketing campaigns, and build new revenue models to meet emerging business needs. • Influenced and managed multiple key stakeholders across the business to drive alignment on profit & loss budget allocation, team KPIs, business growth opportunities and new identified technologies. • Drove the strategy and operative management of advertising channels while managing various cross-functional marketing programmes and initiatives with a focus on sales and revenue management. 𝐎𝐓𝐇𝐄𝐑 𝐀𝐂𝐇𝐈𝐄𝐕𝐄𝐌𝐄𝐍𝐓𝐒: + Diamond Certified HubSpot Agency + Google Premier Partner + Facebook Business Partner + Databox Premier Partner + Shopify Plus Partner Show less



Nuffield Dental Holdings Private Limited

• Singapore
• Hospitals and Health Care
• 1 - 100 Employee

• Head of Performance Marketing

  • Apr 2021 - May 2023

  Singapore, Singapore 𝐍𝐮𝐟𝐟𝐢𝐞𝐥𝐝 𝐇𝐨𝐥𝐝𝐢𝐧𝐠𝐬 𝐏𝐭𝐞 𝐋𝐭𝐝 is multi-disciplinary medical group consisting of dental, aesthetics, ayurvedic wellness and medical business entities, that believes in providing personalised service for each patient. 𝐏𝐑𝐎𝐕𝐄𝐍 𝐋𝐄𝐀𝐃𝐄𝐑𝐒𝐇𝐈𝐏: • Actively led and empowered a collaborative team of 250 staffs across APAC region. • Created & implemented a growth marketing strategy focusing on end-to-end marketing verticals such as performance marketing… Show more 𝐍𝐮𝐟𝐟𝐢𝐞𝐥𝐝 𝐇𝐨𝐥𝐝𝐢𝐧𝐠𝐬 𝐏𝐭𝐞 𝐋𝐭𝐝 is multi-disciplinary medical group consisting of dental, aesthetics, ayurvedic wellness and medical business entities, that believes in providing personalised service for each patient. 𝐏𝐑𝐎𝐕𝐄𝐍 𝐋𝐄𝐀𝐃𝐄𝐑𝐒𝐇𝐈𝐏: • Actively led and empowered a collaborative team of 250 staffs across APAC region. • Created & implemented a growth marketing strategy focusing on end-to-end marketing verticals such as performance marketing, creative and design, public relations and communications business units. • Synthesized effective Go-to-Market business strategies for campaign optimization solutions around SEO/SEM, Edm, social media and display advertising to maximize revenue generation and cash flow. • Coordinated with the regional performance team to achieve business KPIs & objectives, manage media budgets efficiently while ensuring online advertising assets are compliant across all APAC markets. 𝐎𝐓𝐇𝐄𝐑 𝐀𝐂𝐇𝐈𝐄𝐕𝐄𝐌𝐄𝐍𝐓𝐒: + Top 100 Fastest Growing Company + Invisalign Diamond Provider SG + Zapier Integration Partner + Active Campaign CRM Agency + SEMRUSH Partner Show less



HighLevel

• United States
• Technology, Information and Internet
• 300 - 400 Employee

• Head of Growth [APAC & MENA]

  • Jan 2019 - Mar 2021

  Singapore, Singapore 𝐆𝐨𝐇𝐢𝐠𝐡𝐋𝐞𝐯𝐞𝐥 is a fast growing technology startup based in USA. It is an all-in-one marketing solution tool that comprises of a CRM, funnel builder, email marketing automation, SMS automation, booking, and an appointment system, membership sites (for course creators), and a lot more. 𝐏𝐑𝐎𝐕𝐄𝐍 𝐋𝐄𝐀𝐃𝐄𝐑𝐒𝐇𝐈𝐏: • Managed and developed a cross border team of 35 that focuses on project execution to profitably grow revenues and drive step change improvements in product… Show more 𝐆𝐨𝐇𝐢𝐠𝐡𝐋𝐞𝐯𝐞𝐥 is a fast growing technology startup based in USA. It is an all-in-one marketing solution tool that comprises of a CRM, funnel builder, email marketing automation, SMS automation, booking, and an appointment system, membership sites (for course creators), and a lot more. 𝐏𝐑𝐎𝐕𝐄𝐍 𝐋𝐄𝐀𝐃𝐄𝐑𝐒𝐇𝐈𝐏: • Managed and developed a cross border team of 35 that focuses on project execution to profitably grow revenues and drive step change improvements in product adoption and sales capability. • Adopted a hands-on team oriented approach to drive operational excellence and formulated winning strategies to maximize competitive advantage and customer acquisition through strategic initiative. • Identified market segment trends and developed customer insights closely to anticipate challenges and opportunities in APAC to meet growing demands that support the business across all client verticals. • Proactively managed end-to-end business development process with regional business team including sales pipeline management, negotiating contracts and developing new and existing key partnerships. 𝐎𝐓𝐇𝐄𝐑 𝐀𝐂𝐇𝐈𝐄𝐕𝐄𝐌𝐄𝐍𝐓𝐒: + Series A (US$60M Funding Raised) + #1 Marketing Automation Software on G2 + Twilio X SendGrid Collaboration Show less



Success Resources

• Singapore
• Professional Training and Coaching
• 100 - 200 Employee

• Digital Marketing Manager

  • Jul 2017 - Dec 2018

  Singapore, Singapore 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐑𝐞𝐬𝐨𝐮𝐫𝐜𝐞𝐬 is the world’s leading provider of educational resources, seminars, and workshops to the global community with presence in 30 countries. 𝐏𝐑𝐎𝐕𝐄𝐍 𝐋𝐄𝐀𝐃𝐄𝐑𝐒𝐇𝐈𝐏: • Hired, developed and collaborated with a diverse team of 24 marketers across 6 countries consisting of performance campaign managers, creative directors, content & media departments. • Orchestrated an integrated B2C and B2B marketing strategy around SEO, SEM, on & offline… Show more 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐑𝐞𝐬𝐨𝐮𝐫𝐜𝐞𝐬 is the world’s leading provider of educational resources, seminars, and workshops to the global community with presence in 30 countries. 𝐏𝐑𝐎𝐕𝐄𝐍 𝐋𝐄𝐀𝐃𝐄𝐑𝐒𝐇𝐈𝐏: • Hired, developed and collaborated with a diverse team of 24 marketers across 6 countries consisting of performance campaign managers, creative directors, content & media departments. • Orchestrated an integrated B2C and B2B marketing strategy around SEO, SEM, on & offline lead generation campaigns, affiliate networks and strategic key partnerships for all global event projects. • Collaborated with the regional leadership team & country managers to ensure smooth implementation for our global live events, deployment of resources & performance tracking for revenue forecasting. • Implemented key tactics throughout digital channels to strengthen lead nurturing processes, analyze marketing analytics reports and share customer insights within the team to develop optimization plans. 𝐎𝐓𝐇𝐄𝐑 𝐀𝐂𝐇𝐈𝐄𝐕𝐄𝐌𝐄𝐍𝐓𝐒: + Google Premier Partner + Facebook Business Partner + Global Affiliate Network Program + Salesforce Consulting Partner Show less



ALS Business Solutions

• Growth & Performance Marketing Lead

  • May 2014 - Jun 2017

  Singapore, Singapore 𝐀𝐋𝐒 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 is an award-winning ecommerce agency that specialises in Paid Search, Social. E-Commerce SEO & Conversion Rate Optimisation. With business presence in South East Asia, we provide local customisation for website development, UX design optimisations and Mobile App Development. 𝐏𝐑𝐎𝐕𝐄𝐍 𝐋𝐄𝐀𝐃𝐄𝐑𝐒𝐇𝐈𝐏: • Actively led a cross-functional team of 8 to develop marketing strategies which aimed to drive business goals, meet sales objectives… Show more 𝐀𝐋𝐒 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 is an award-winning ecommerce agency that specialises in Paid Search, Social. E-Commerce SEO & Conversion Rate Optimisation. With business presence in South East Asia, we provide local customisation for website development, UX design optimisations and Mobile App Development. 𝐏𝐑𝐎𝐕𝐄𝐍 𝐋𝐄𝐀𝐃𝐄𝐑𝐒𝐇𝐈𝐏: • Actively led a cross-functional team of 8 to develop marketing strategies which aimed to drive business goals, meet sales objectives and build mutually beneficial partnerships with our regional clients. • Formulated e-commerce marketing strategies using Facebook & Google Ads, YouTube display banners, search engine optimisation (SEO) and affiliate marketing to boost clients’ product launches and revenue. • Developed engaging, impactful & relevant creatives while ensuring they are digitally optimized across all relevant platforms on multiple advertising channels to deliver on business KPIs & clients’ expectations. 𝐎𝐓𝐇𝐄𝐑 𝐀𝐂𝐇𝐈𝐄𝐕𝐄𝐌𝐄𝐍𝐓𝐒: + Shopify Plus Partner + Google Premier Partner + Facebook Business Partner + As seen on Business Insider & Daily Mail Show less



Young Entourage Pte Ltd

• Digital Marketing Executive

  • Jan 2012 - Apr 2014