Experience

Insurely

• Sweden
• Insurance
• 1 - 100 Employee

• Investor

  • Jan 2019 - Present

  Stockholm, Stockholm County, Sweden



DAC STUDIO

• Sweden
• Advertising Services

• Performance Specialist Freelance / Co-founder

  • Apr 2016 - Present

  Stockholm, Sverige Me and my colleagues started DAC studio that focuses on global marketing and innovation consultancy. We create innovative user-centered digital products & services and marketing. My responsibilities are to build business and marketing strategies, be the project lead in our platform and software development.



Dong Foo

• Food & Beverages
• 1 - 100 Employee

• Founder

  • Jan 2016 - Present

  I founded Dong Foo to have a platform where I can be creative with food. Dong Foo is doing pop ups, private dinners/events and editorial material like food videos, photos and interviews.



Northe

• Sweden
• Software Development
• 1 - 100 Employee

• Head of Marketing

  • Jan 2023 - Aug 2023

  Berlin, Germany

• Head of Growth

  • Sep 2022 - Aug 2023

  Berlin, Germany



TIER Mobility

• Germany
• Software Development
• 700 & Above Employee

• Paid Social Marketing Lead

  • Oct 2021 - Oct 2022

  Berlin, Germany



iMusician

• Switzerland
• Musicians
• 1 - 100 Employee

• Acquisition Lead

  • Feb 2021 - Oct 2021

  Berlin, Germany - Responsible for overall acquisition strategy - Product managing all acquisition related projects - Product managing platform related projects - Managing and directing all paid media activities(SEM, Paid Social, Display & Video). - Education & development - Data analysis with BI - Senior management group

• Performance Marketing Specialist

  • Jul 2020 - Feb 2021

  Berlin, Germany - Managing all paid media activity(SEM, Paid Social, Display & Video). - Managing the agencies - Analyzing data together with BI - Working with tech and product to improve conversion rate - Working closely with design and freelancer to create assets for campaign and A/B testing



Making Science

• Spain
• Advertising Services
• 700 & Above Employee

• Senior Performance Marketing Manager

  • Sep 2019 - Jul 2020

  SEA / Paid Social / Programmatic / Performance marketing

• Head of Paid Social

  • Sep 2018 - Sep 2019

  Stockholm, Sweden I was responsible for the Social Media team at Tre Kronor Media. My task was to lead and develop the team (consisting of 6 people), managing our relationships with our media partners, managing our clients and their campaigns, developing strategies and pitching for new clients.

• Programmatic Planner

  • 2018 - Jan 2019

  Stockholm, Sweden Managing our clients’ campaigns, developing strategies, optimizing campaigns, analyzing and creating reports. Also working closely with all other departments (TV/Search/(D)OOH/PRINT/Online) to find the optimal solution for our clients.

• Paid Social Media Manager

  • 2017 - Jan 2019

  Stockholm, Sweden Managing our clients’ campaigns, developing strategies, optimizing campaigns, analyzing and creating reports. Also working closely with all other departments (TV/Search/(D)OOH/PRINT/Online) to find the optimal solution for our clients.



Serviceplan Group

• Germany
• Advertising Services
• 700 & Above Employee

• Global Paid Media Manager

  • Sep 2019 - Mar 2020

  Munich Area, Germany I was working with Paid Media on a global level. Serviceplan Group is a network consisting of multiple agencies in different countries. My task was to set up the structure for how the agencies should work in the network, connecting the different agencies, working on how we are buying globally, negotiating and collaborating with our Paid Media partners (Google, Facebook/Instagram, LinkedIn, TikTok, Pinterest & Twitter), supporting both local markets and working on global pitches related to Paid… Show more I was working with Paid Media on a global level. Serviceplan Group is a network consisting of multiple agencies in different countries. My task was to set up the structure for how the agencies should work in the network, connecting the different agencies, working on how we are buying globally, negotiating and collaborating with our Paid Media partners (Google, Facebook/Instagram, LinkedIn, TikTok, Pinterest & Twitter), supporting both local markets and working on global pitches related to Paid Media. Show less



House of Education

• Sweden
• Marketing Services
• 1 - 100 Employee

• Digital Campaign Manager

  • Mar 2017 - Sep 2017

  Stockholm, Sweden As the Digital Campaign Manager, my main focus is to drive website traffic to our client campaigns. My tasks are working with digital marketing with global reach, analyzing the campaigns and setting strategies for our upcoming campaigns.



Zalando

• Germany
• Retail
• 700 & Above Employee

• Brand Marketing Intern

  • Aug 2016 - Feb 2017

  Berlin Area, Germany As part of the Brand Management Team I worked with Zalando’s brand in the Nordics. My task was to coordinate and manage the campaigns, manage our social media accounts, coordinate projects and perform different kinds of analysis (KPI, competitor, brand etc.).



KitchenTime AB

• Sweden
• Retail
• 1 - 100 Employee

• Content Manager Intern

  • May 2015 - Aug 2015

  Uppsala, Sweden Kitchentime is an e-commerce within kitchenware and tools. My responsibility was to create the marketing strategy for the content on the website; and also analyze the performance of the content with help of e.g. google analytics.



Spotify

• Sweden
• Musicians
• 700 & Above Employee

• Spotify Street Team

  • Aug 2013 - Jan 2015

  Stockholm Student Ambassador for Spotify at SSE. Working with Employer Branding and student related activities at Stockholm School of Economics. -My responsibilities: Project manager during 2014. Developed and executed a marketing strategy in order to both measure and increase the awareness of Spotify as a potential future employer amongst students at SSE and Uppsala University executed through activities events and competitions.



Black chicken productions

• Co-founder

  • Aug 2011 - Jan 2015

  Graphic design, filmmaking and communication.



Södermanlands-Nerikes nation

• Sweden
• Civic and Social Organizations
• 1 - 100 Employee

• Head of Marketing

  • Jan 2012 - May 2013

  My main responsibly is to create a graphic profile and promote for Södermanlands-Nerikes Nation.



Wenderfalck

• Sweden
• Public Relations and Communications Services
• 1 - 100 Employee

• Creative Intern

  • Sep 2012 - Jan 2013

  Stockholm, Sverige Interned part-time as a Assistant/graphic designer during university semester at Uppsala University. Did research, graphic design and film for several clients, such as Nokia, Unilever, Norrmejerier. - www.wenderfalck.se



Sagabiografen

• Sales

  • May 2007 - May 2010

  Oskarshamn, Sverige Cinema