Experience

Công ty cổ phần đầu tư K&G Việt Nam

• Vietnam
• Retail Apparel and Fashion
• 1 - 100 Employee

• Marketing Manager South

  • Jun 2023 - Present

  Branding - Proposal, monthly communication plan for Aristino brand - Together monitor and contribute to building content for media channels owned by media channels and paid media (Facebook, Youtube, Website, PR Articles, PR Booking...) - Proposing ideas, directly participating in or monitoring the production of media materials (videos, images) to serve the media channels. - Coordination - Content support for offline and online channel promotions. - Coordination - Support communication of opening programs and events at the point of sale - Coordination - Support sponsorship activities, other events to increase brand awareness. - Establish and maintain relationship with KOLs, KOCs, press. - Analyze, evaluate and report the effectiveness on a monthly basis, according to each horizontal sector (South) and vertical (North) campaign. - Manage, monitor and jointly brainstorm media content, write and optimize articles on websites, social networking sites, and promotional articles. - Collaborate with Digital to plan fanpage development and promote monthly sales - Other tasks assigned by MB PR Content department and support requests from MN Trade - Plan action for MKT | MN trade activities when assigned or actively work according to the team's overall campaign - Implement, monitor, monitor and evaluate MKT trading activities | MN - Manage, monitor and supervise CCCD allocation for showroom, FST, MT - Manage, track and monitor promotional gifts and POSM tools related to MKT activities (Poster, standee, material tencard, Pano, decal, electric picture) - Regularly go to the market: Survey points, competitors, shopping centers and selected locations when doing the program - Report on work after each program and monthly report - Monitor and review the cost of Trade MN channel" Manage VM, Digital, Design teams to perform assigned tasks Show less



Levents

• Ho Chi Minh City, Vietnam

• Trade Ecomere Marketing Manager

  • Apr 2023 - Present

  - Develop marketing plans, budgets, and marketing strategies according to the program of e-commerce platforms such as Shopee, Lazada, Tik Tok monthly/quarterly/yearly, forecasting the quantity of goods sold, marketing costs by floor ( including advertising costs, discounts, promotional vouchers...). - Develop marketing plans, budgets and strategies for online channels such as Fanpage, Website, ... to ensure that the programs taking place do not overlap with other ongoing promotions. - Continuously update the latest content and information of the campaign to make timely adjustments in case of need. - Work with Marketing partners and coordinate with other departments of the Company to ensure campaigns are implemented smoothly and as planned. - Optimizing Marketing content, researching keyword updates and implementing online advertising to increase traffic on online channels, increase conversion rates to sell products. - Responsible for Marketing Bank and Tracking ROI for Marketing campaigns on Online platforms carried out monthly/quarterly/yearly. - Synthesize data, make reports on the effectiveness, productivity, and disadvantages of Marketing campaigns, learn from completed campaigns, adjust the proposed campaign (if necessary) on a monthly basis. / year quarter. - Approve periodical salary increase according to the Company's policy - Enjoy the regime of birthday, maternity, periodical general health check - Young, dynamic and creative working environment - Travel and annual activities of the Company - Participating in training courses to improve skills - Offer to buy Company products at attractive prices Show less



Kido

• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Trade Marketing Supervisor

  • Oct 2022 - Mar 2023

  Chuk Tea & Coffee | BMO - Trade 50%, Pr 10%, Partership 30%, Digital 10% - Develop plans, manage budgets for sales promotion activities on a yearly, quarterly and monthly basis in line with the Company's business goals & plans. - In charge of sales of the area in charge by Quarter/Month/Day, sales from sales promotion programs. - Develop and implement sales strategies and programs to maximize sales in the area in charge. - Coordinate with Chain Stores to develop and implement sales programs to promote business at the Company's points of sale (Stores) annually and monthly. - Coordinate with related units to develop and implement sales promotion programs at the sales channel to stimulate sales ability, attract new customers and increase customer loyalty, promote brand image. brand. - Coordinating with relevant departments in the department to inspect and supervise the implementation of sales promotion programs and brand identity images in the area in charge. - Analyze & evaluate the business situation of the area in charge, competitors, customers to build effective sales programs. Show less



HOMEFARM

• Vietnam
• Retail
• 1 - 100 Employee

• Trade Marketing Leader

  • Jun 2021 - Oct 2022

  - Manage images, identify at the point of sale and take measures to improve.- Implement sales promotion programs and measure, monitor and control the quality of Marketing programs. Increase target revenue by month/quarter/year.- Customer care support and crisis handling (if any). Complaints and crises are handled definitively, minimizing damage that can be caused, and bringing satisfaction to customers.- Management and overall planning for the department in charge; then develop detailed action plans.- Organize the implementation and strictly control the implementation of the approved plans.- Regularly research and evaluate the implementation of plans to take measures to support, promote, and handle problems during implementation, thereby drawing lessons for future plans.- Collect and capture trends of customers, markets, direct/indirect competitor situation.- Coordinate with related departments to ensure department work progress and set results. Show less

• Trade Marketing Executive

  • Feb 2020 - Jun 2021

  - Manage images, identify at the point of sale and propose new ideas & improvement measures.- Implement sales promotion programs: roadshow, sampling, grand opening activities... and increase target revenue according to the set month/quarter/year.- Planning, organizing the implementation and strictly controlling the implementation of the approved plans; measure, monitor and control the quality of the Marketing program.- Collect and capture trends of customers, markets, direct/indirect competitor situation.- Regularly evaluate the implementation of plans from which to draw lessons for future plans.- Coordinate with related departments to ensure department work progress and set results.- Support customer care and crisis handling (if any), minimize damage that can be caused, and bring satisfaction to customers.- Other tasks as required by superiors. Show less



Apax Leaders

• Vietnam
• Education Management
• 100 - 200 Employee

• Sales And Marketing Representative

  • Jan 2019 - Jan 2020

  - Manage a recruiting team of 3-4 people - Guide and train team members - Make a sales plan for the team - Plan sales promotion programs such as large and small events, seminars, ... - Responsible for managing incentive programs in the marketing plan - Participate in market research and analysis to find new potential customer groups and optimize existing customer care - Taking care of customers (who are parents of students) and reporting on their children's learning at the center *Special achievement: Best saleman July (300 million), August (310 million), September (300 million), October (322 million) Show less



New Viet Dairy

• Vietnam
• Food & Beverages
• 1 - 100 Employee

• Sales And Marketing Specialist

  • Jul 2017 - Aug 2018

  -- Prepare monthly and quarterly budget and action plans - Support to create promotions for products at the point of sale and online channels - Manage the display of goods at the point of sale to ensure the brand image and product coverage - Planning to organize sales promotion programs at the point of sale: sampling, exciting events,... - Market and competitor research in the F&B industry -- Prepare monthly and quarterly budget and action plans - Support to create promotions for products at the point of sale and online channels - Manage the display of goods at the point of sale to ensure the brand image and product coverage - Planning to organize sales promotion programs at the point of sale: sampling, exciting events,... - Market and competitor research in the F&B industry



Dairy Queen

• United States
• Food and Beverage Services
• 700 & Above Employee

• Supervisor

  • Sep 2016 - Jul 2017