Experience

REVOLT

• United States
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Vice President, Creative Director

  • Oct 2019 - Present

  Provide creative direction, strategy, and voice across the brand Implement and develop a creative workflow for the entire brand across various departments (including but not limited to sales & advertising, social/digital, and linear television). Provide final approval for all in-house and external creative assets including social content, REVOLT Summit assets, partnerships, content series assets, and pitch decks. Work with and update the executive team on quarterly strategies to scale the REVOLT brand and entice investors. Quarterly strategies to be presented to the board. Develop, manage and lead creative teams including, editors, on-site production teams, graphic designers, photographers, UI/UX designers, and art directors - provide objectives and reviews, set goals, and mentorship. Develop, direct and produce original content series such as Caresha, Please, Assets Over Liabilities, Welcome to My Neighborhood, On at Five, Off-top. (Award-winning series for REVOLT). Maintain the ability to pivot amongst hurdles and provide solutions in real-time to meet on-site production goals while maintaining quality output and budgets. Maintain the ability to have foresight of potential issues on various projects and strategize accordingly. Utilize personal celebrity and influencer relationships to leverage for REVOLT content and deliverables. Source/maintain relationships with outside production and design partners. Execute graphic and video deliverables. Successfully brought a majority of production and design in-house to add value to the creative department, and contribute to the company exceeding financial goals, including decreasing out-sourced budget spend. Launch, design, and provide overall creative direction and lead sales efforts for REVOLT merchandise. Develop and maintain budgets for the entire creative department (including but not limited to creative department salaries, production spend, and external resources). Keep abreast of developing technology and creative Show less



Dunnie West

• Various

• Creative Director

  • Jan 2009 - Present

  Clients include/have included: Sean Combs, Ciroc, Deleon, Universal Music Group, Warner Music Group, Adidas and more HIGHLIGHTS Ciroc Summer Watermelon Launch, Creative Director (June 2019 – September 2019) Worked directly with Diageo and Combs Wines & Spirits to provide overall creative direction for the limited-edition launch Developed Coachella launch activation including overseeing multiple content teams at several influencer launch events Created editorial assets Led various creative teams of editors, photographers and directors Deleon Bottle Re-design (June 2019 – September 2019) Worked directly with Diageo and Combs Wines & Spirits to provide overall creative direction for bottle re-design Worked with various printers and manufacturers regarding labeling - oversaw all print trials Sourced all design material and provided creative assets for Mr. Combs Led various creative teams of editors, photographers and directors to develop all editorial and lifestyle assets Show less



Overbrook Entertainment

• Entertainment
• 1 - 100 Employee

• Creative Director

  • Dec 2018 - Sep 2019

  Overbrook/Will & Jada Foundation, Los Angeles, CA — Creative Director (Consultant) December 2018 – September 2019 Created infrastructure for the official Overbrook Instagram account including implementing an expansive archive system Developed marketing strategy for television and film projects Worked directly with outside strategic partners including RocNation, Sony and Apple to develop marketing initiatives Overbrook/Will & Jada Foundation, Los Angeles, CA — Creative Director (Consultant) December 2018 – September 2019 Created infrastructure for the official Overbrook Instagram account including implementing an expansive archive system Developed marketing strategy for television and film projects Worked directly with outside strategic partners including RocNation, Sony and Apple to develop marketing initiatives



Combs Enterprises

• United States
• Entertainment Providers
• 1 - 100 Employee

• Creative Director

  • Jun 2015 - Jun 2018

  Oversaw creative direction for all brands under Combs Enterprises including, Mr. Combs personal, Bad Boy, Ciroc, Deleon, AQUAhydrate Developed long-term brand awareness and creative direction strategies Communicated objectives to company executives, stakeholders, and external external creative agencies Managed all digital initiatives for Mr. Combs & in-house brands. Kept abreast of company goals and objectives to better understand key business drivers and areas of growth Maintained position as a cultural tastemaker and thought-leader through leading disruptive conversations with influencers and business leaders Created and maintained relationships with high-profile celebrities and lifestyle influencers to maximize brand reach across various markets Leveraged relationships to maximize budget spend and drive ROI Created high-quality assets for brands and Mr. Combs including apparel, look-books, social media content, photography, video and branding content Oversaw creative development within cross-functional departments to overall tell a holistic, compelling and influential brand story, gain social and traditional media impressions, create lasting brand presence, and secure consumer interest Oversaw and collaborated with outside agencies and brand partners on strategic alliances and partnerships including Live Nation and 72 and Sunny, and Fox TV (The Voice) Approved all creative assets such as photos, commercials, video content, social media content before public release Identified trends across various markets including fashion, music, design, and social media Recruited and oversaw high-functioning creative teams including photographers, videographers, tour production teams, graphic designers, and social media teams Provided feedback, mentorship, and reviews to the creative team throughout all creative processes Show less