Experience

.

• Vietnam
• Advertising Services
• 1 - 100 Employee

• Senior Copywriter

  • Sep 2020 - Present



Freelancer

• Freelance Copywriter

  • 2010 - Present

  I've known to be a professional & trustworthy freelance copywriter for any kind of copywriting projects, both digital and above-the-line advertisement, from execution to conceptualization. Strength: FMCG, cosmetics, food, automobile, real estate, banking, drink & beverage, alcohol I've known to be a professional & trustworthy freelance copywriter for any kind of copywriting projects, both digital and above-the-line advertisement, from execution to conceptualization. Strength: FMCG, cosmetics, food, automobile, real estate, banking, drink & beverage, alcohol



CHUO SENKO VN

• Advertising Services
• 1 - 100 Employee

• Head of Copy

  • Jun 2018 - Jun 2020

  As a Head of Copy, I've worked as Creative Lead for most of important projects in the company, from creating big concepts, refining creative ideas from the team to supervising the execution process (both copywriting and visual direction). The projects expand from single creative asset such as TVCs, viral clips, print ads, viral MVs... to integrated campaigns across the channels. As a Head of Copy, I've worked as Creative Lead for most of important projects in the company, from creating big concepts, refining creative ideas from the team to supervising the execution process (both copywriting and visual direction). The projects expand from single creative asset such as TVCs, viral clips, print ads, viral MVs... to integrated campaigns across the channels.



CHUO SENKO VN

• Advertising Services
• 1 - 100 Employee

• Creative Senior Copywriter

  • Aug 2013 - Jun 2017

  Since I've become Senior Copywriter, I started to work more on creative ideas and strategic ways to crack a client brief, creative brief to creative works. In the meantime, I also took care of complicated copywriting execution, worked closely with art directors and supervised junior staffs for their better performance. Chuo Senko Vietnam is a Japanese advertising group in South East Asia. In Vietnam, it has gained very long history working for Japanese brands from early days over 20 years, such as Rohto, Honda, Ajinomoto... Working for this company, I have learned the value of serving service, dedication in small details and relentless search for new ideas that help selling the products. Main accounts: Rohto (New VRohto, Sunplay, LipIce...), Honda (2 wheels, 4 wheels & corporate), Ajinomoto (Aji-mayo, Phu Si, Birdy, Mon Ngon Moi Ngay TV Cooking show...), Acecook (Pho De Nhat, corporate), Bridgestone, Prudential, Boheringer Ingelheim (Pharmaton), Nissan... Show less



DNA Digital

• Digital copywriter

  • Oct 2012 - Jun 2013

  Involved in creative process to create digital ideas and wrote all kinds of digital ads, ranging from viral clips, webdrama scripts,, branding & campaign website contents, banner ads... Main accounts: Samsung (Smart TV, Cameras, Galaxy tabs and cellphones series), AIA, Techcombank, Ariel, Friso, P&G… Involved in creative process to create digital ideas and wrote all kinds of digital ads, ranging from viral clips, webdrama scripts,, branding & campaign website contents, banner ads... Main accounts: Samsung (Smart TV, Cameras, Galaxy tabs and cellphones series), AIA, Techcombank, Ariel, Friso, P&G…



Notch

• Advertising Services
• 1 - 100 Employee

• Digital Copywriter

  • Oct 2011 - Oct 2012

  Learning digital thinking since I joined this company, I mainly drafted copy for digital campaigns ranging from campaign site, digital ads, social posts, seeding posts... Main accounts: Johnnie Walker and Diageo, ILA Vietnam, Dell, Lux, Bayer (Berroca and Redoxon), Sunsilk Karetinology Learning digital thinking since I joined this company, I mainly drafted copy for digital campaigns ranging from campaign site, digital ads, social posts, seeding posts... Main accounts: Johnnie Walker and Diageo, ILA Vietnam, Dell, Lux, Bayer (Berroca and Redoxon), Sunsilk Karetinology



Bates 141 Vietnam

• Copywriter

  • Oct 2009 - Oct 2011

  Be responsible for all kind of above-the-line copywriting, such as print ad headline & body copy, POSM copy, brand slogans, TVC scripts, campaign clips... Account: Johnnie Walker and Diageo, Bobby (Diana), Nissan, Milex, Dell, Jollibee, Heineken… Be responsible for all kind of above-the-line copywriting, such as print ad headline & body copy, POSM copy, brand slogans, TVC scripts, campaign clips... Account: Johnnie Walker and Diageo, Bobby (Diana), Nissan, Milex, Dell, Jollibee, Heineken…