Duncan Woodward

Managing Director at Square Owl
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Contact Information
us****@****om
(386) 825-5501
Location
Manchester, England, United Kingdom, UK

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5.0

/5.0
/ Based on 13 ratings
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Robert Hankinson

Duncan is that wonderful blend of creativity and commercial acumen. He is a pleasure to work with, professional and personable, and really 'gets it' in terms of what you're trying to achieve. In short he does what all the best people do: he challenges conventional thinking, is passionate and pragmatic and focused on outcomes. I sincerely hope we get to work together again and wish him all the best.

Steve Allbones MBA

During my career, I have had the privilege of working with some great people at Northcliffe Media, EMAP/ Bauer Media, and KCOM Group. However, one talent that really stands out for me is Duncan Woodward whom I had the pleasure of working with during my years at KC/KCOM as we developed transformational digital programmes for the business. Duncan is hard working, commercially focused, extremely knowledgeable and understands the evolving technological landscape. He has an easy-going, likeable personality and universally commands the respect of all colleagues from the most junior staff to senior directors. When Duncan speaks, people listen as he keeps abreast of technological changes and always offers the organisation valuable insight and leadership in the digital field. I would have no hesitation in recommending Duncan without reservation.

LinkedIn User

Duncan's partnership and professionalism is a breath of fresh air. We worked together on a CPQ deal. I was the CPQ partner and he was my primary contact and business leader on the client side. At his core, Duncan is a collaborator. When working with him, it becomes clear quite quickly that his deep analytical thinking and approach to planning is to ensure all bases are covered for all parties. His humor was always perfecting timed; whether that be over a working lunch or winding down over a pint at a pub after a long days work. I'd jump at the chance to work with Duncan again the future.

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Credentials

  • Designing for Persuasion, Emotion and Trust (PET)
    Human Factors International
    Nov, 2014
    - Nov, 2024
  • Strategic Leadership Development
    Kaisen Consulting
    Mar, 2013
    - Nov, 2024
  • Diploma in Digital Marketing
    The Institute of Direct and Digital Marketing (IDM)
    Jun, 2007
    - Nov, 2024
  • Certificate in Marketing
    CIM | The Chartered Institute of Marketing
    Jun, 2003
    - Nov, 2024

Experience

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Managing Director
      • Feb 2014 - Present

      Lead Generation & Conversion Specialists that work with global clients to deliver engagement across their Digital Assets and Channels, delivering measurable results. We define and execute Digital Strategies that deliver results. We drive traffic using SEO, Paid Search, Social Media, Content Marketing, and optimise conversions across devices delivering tangible business growth for our clients. We work with: CRM software providers, SaaS, Manufacturers, Recruitment Agencies, Digital Agencies (white labelled), Estate Agencies, National Retailers, Public Sector (NHS) and more. ------------------- HOW WE DO IT - We get under the skin of our clients business and align our strategy to efficiently achieve their business goals based on years of experience in the industry - We analyse and execute improvements to clients current digital operations in order to optimise ROI from digital channels - We define scope and recommend approaches for major digital projects utilising UX processes including wireframing, prototyping and user testing - We guide clients in defining their digital vision - We serve as a resource for creative teams and digital agencies in the development of insight driven digital strategies from opportunity identification through to experience definition - We test, we analyse, we improve Show less

    • United Kingdom
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Head of Digital
      • Mar 2002 - Feb 2014

      Responsibilities included: • Growing the online budget whilst reducing costs • Leadership, development growth of KC's in-house digital agency • Development, sourcing of suppliers, delivery and training of new digital products and propositions to transition the directory business from print to online • Leading a major investment project to transform KC’s systems and processes in order to realise efficiencies and future proof how we do business across print and digital channels • Leading the design and pagination of 3 hard copy business and residential directories for KC Hull, Manx Telecom and JT Global including on-going management of their online desktop and mobile equivalents • Executive Team nominated lead of the wider KC social media strategy and development of action plan to reduce risk and align activities to the overall KC business strategy • Awarded “Digital Leadership of the Year (Business Media)” at the PPA Digital Publishing Awards 2013 • Delivered 100% growth in online revenues YoY for the past 2 years, offsetting the decline in print revenues to over achieve budgeted targets for revenue and EBITDA • Pioneered the development of in-house design and development skills to support and deliver Augmented Reality into the 2013 directory – the first directory outside of Japan to do so • Devised a process to check data prior to pagination, which has resulted in a 70% reduction of published errors YoY resulting in a 60% reduction in refunds • Reduced internal error rate within studio and production by 33% in FY14 • Increased user participation on our content portal by 50% in the last 6 months, through design and layout changes • Mentored Colourpages.com marketing team to achieve a 60% share of search in the region and growing traffic by 650% in 3 years through SEO techniques • Increased revenue by 298% since 2009 on our digital directory platform Colourpages.com • Won design award for PPA Directory of the Year in 2012 and 2013 Show less

    • Information Architect
      • Aug 1999 - Feb 2002

      • Responsible for Information Architecture, UX design & development of corporate website, company intranet and global customer portal • Responsible for set-up, training and management of eRoom collaboration sites for key strategic global blue chip clients • Led the development of a business news portal in very tight timescales for Compaq, helping to retain a significant contract • Responsible for Information Architecture, UX design & development of corporate website, company intranet and global customer portal • Responsible for set-up, training and management of eRoom collaboration sites for key strategic global blue chip clients • Led the development of a business news portal in very tight timescales for Compaq, helping to retain a significant contract

    • United Kingdom
    • Telecommunications
    • 700 & Above Employee
    • Web Design Consultant
      • Mar 1996 - Aug 1999

      • Responsible for the design and build of the very first B2B BTshop.com • Responsible for the planning, design, build and management of various sales and marketing intranet resources to support the global marketing and sales teams • Responsible for design and development and management of key award winning intranet and BT.com campaign websites to support BT’s National Business to Business marketing team including BT’s first digital product catalogue and price manual for internal sales teams Show less

Education

  • Saïd Business School, University of Oxford
    Goldman Sachs, 10,000 Small Businesses, Business
    2020 -
  • Birmingham City University
    Mechanical Engineering
    1992 - 1995
  • Stockport College
    A-Levels
    1990 - 1992
  • Cheadle Hulme High School
    GCSEs
    1985 - 1990

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