Experience

Reset

• Italy
• Real Estate

• Co-Founder

  • Jan 2021 - Present

  The gaming & digital culture agency. Providing commercial, consulting, operational, marketing and advertising services to the gaming, esports and web3 industry.



Attention Sports & Media

• United Kingdom
• Spectator Sports

• Founder & Managing Director

  • Jan 2019 - Jan 2021

  London, United Kingdom Connecting brands and rights holders across sports, esports, gaming and streaming. Merged in to Reset Nation Ltd - Jan 2021



Minute Media

• United States
• Technology, Information and Media
• 300 - 400 Employee

• SVP & GM Esports

  • Mar 2016 - Dec 2018

  London, United Kingdom Delivered revenue growth and grew equity value on top of the core business via corp & strategic biz dev, joint ventures and betting, whilst leading the company's entry in to esports, building a partner distribution network reaching over 100M+ gamers and helping dozens of global brands enter esports for the first time.

• Chief Revenue Officer - 90min

  • Aug 2014 - Mar 2016

  London, United Kingdom Built a revenue strategy & commercial teams across brand and agency sales, programmatic, biz dev, strategic partnerships; video production, ad ops, account management and marketing. Grew revenue from zero to $8M in 2 years operating out of London initially then Paris, Singapore, Tokyo and through joint ventures in Munich and New Delhi



Yahoo

• Information Technology and Services
• 1 - 100 Employee

• Director, Global Agency Development (Publicis)

  • Oct 2012 - Aug 2014

  London, United Kingdom Managed Yahoo!'s global relationship with Publicis Groupe agencies across trading, product innovation & data, growing agency spend from $510M > $550M, and growing key global client spend by 21%

• Commercial Head of Sports EMEA

  • May 2010 - Sep 2012

  London, England, United Kingdom Ran Yahoo! Sports in Europe (& international markets), including managing our joint venture with Eurosport. Grew revenue by 20%+ YoY for 2 consecutive years working across 11 local market leaders, and established new revenue lines in sponsorship, sports betting, interactive ad formats and data targeting

• Business Director, Global Sales

  • Jul 2009 - Apr 2010

  London, England, United Kingdom Global sales role working across global media agencies MEC, Mediacom, Zenith & Starcom - including negotiating multi-year key account trading deal with Paramount (MEC) & Shell (Mediacom), as well as new client wins with Aviva & Reckitt Benckiser (Publicis).


DAZN Group (Formerly Perform Group)
• Advertising and Sponsorship Sales Manager

  • Nov 2008 - Jun 2009
• Agency Sales Manager UK

  • Aug 2007 - Nov 2008

  5 Months at Blue Lithium before Yahoo! acquisition in Sept 2007



IMG

• United States
• Information Technology & Services
• 1 - 100 Employee

• Account Director

  • Feb 2003 - Aug 2007

  London, United Kingdom European Tour Productions (Joint venture with PGA European Tour) 75% Commercial responsibility for new media - incl. europeantour.com P&L / Sales / New Biz / IPTV media rights 25% Commercial TV Executive for European Tour golf events managing broadcast commercial operations