Duncan Campbell
Brand & Creative Strategist at Bray Leino- Claim this Profile
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Topline Score
Bio
Ravi Beeharry
Duncan gets it. He’s a clever clogs, brilliantly bright, super insightful and has all the ingredients you want from a strategic thinker. But more importantly he’s great fun to work with. Whilst others might over intellectualise and get lost in marketing wonderland he approaches things from a consumer POV, always putting them at the heart of the brief. He makes things simple, distilling all the stuff that can clutter a creative’s mind and as a creative, that’s music to our ears.
David Burns
I don't really believe that strategists are usually born, but are usually made by the sum total of the influences they have around them, their thirst to understand what they don't, and the humility to admit it. Duncan is at the stage in his career where I think he has landed what it takes to be a great strategist a while ago, and is now looking further afield towards the things he needs to acquire in order to grow into a starring one. However, from working with him I am certain that he will soon be a strategist of rare ability. When I worked with Duncan, he amassed everything he saw and took it all in. He has the imagination to deliver his thinking in sound , impactful, yet simple and charming output. To me that's a lot of what a strategist needs, because if you can't communicate effectively, it really doesn't matter how smart you are. He is also collegiate and knuckles down. Importantly, he is interested in the world around him and doesn't see his work stopping at the extent of the brief. He goes far and beyond, and that is why he will grow exponentially in the 12-18 months to come. Finally, the acid test is that I'd certainly work with him again.
Ravi Beeharry
Duncan gets it. He’s a clever clogs, brilliantly bright, super insightful and has all the ingredients you want from a strategic thinker. But more importantly he’s great fun to work with. Whilst others might over intellectualise and get lost in marketing wonderland he approaches things from a consumer POV, always putting them at the heart of the brief. He makes things simple, distilling all the stuff that can clutter a creative’s mind and as a creative, that’s music to our ears.
David Burns
I don't really believe that strategists are usually born, but are usually made by the sum total of the influences they have around them, their thirst to understand what they don't, and the humility to admit it. Duncan is at the stage in his career where I think he has landed what it takes to be a great strategist a while ago, and is now looking further afield towards the things he needs to acquire in order to grow into a starring one. However, from working with him I am certain that he will soon be a strategist of rare ability. When I worked with Duncan, he amassed everything he saw and took it all in. He has the imagination to deliver his thinking in sound , impactful, yet simple and charming output. To me that's a lot of what a strategist needs, because if you can't communicate effectively, it really doesn't matter how smart you are. He is also collegiate and knuckles down. Importantly, he is interested in the world around him and doesn't see his work stopping at the extent of the brief. He goes far and beyond, and that is why he will grow exponentially in the 12-18 months to come. Finally, the acid test is that I'd certainly work with him again.
Ravi Beeharry
Duncan gets it. He’s a clever clogs, brilliantly bright, super insightful and has all the ingredients you want from a strategic thinker. But more importantly he’s great fun to work with. Whilst others might over intellectualise and get lost in marketing wonderland he approaches things from a consumer POV, always putting them at the heart of the brief. He makes things simple, distilling all the stuff that can clutter a creative’s mind and as a creative, that’s music to our ears.
David Burns
I don't really believe that strategists are usually born, but are usually made by the sum total of the influences they have around them, their thirst to understand what they don't, and the humility to admit it. Duncan is at the stage in his career where I think he has landed what it takes to be a great strategist a while ago, and is now looking further afield towards the things he needs to acquire in order to grow into a starring one. However, from working with him I am certain that he will soon be a strategist of rare ability. When I worked with Duncan, he amassed everything he saw and took it all in. He has the imagination to deliver his thinking in sound , impactful, yet simple and charming output. To me that's a lot of what a strategist needs, because if you can't communicate effectively, it really doesn't matter how smart you are. He is also collegiate and knuckles down. Importantly, he is interested in the world around him and doesn't see his work stopping at the extent of the brief. He goes far and beyond, and that is why he will grow exponentially in the 12-18 months to come. Finally, the acid test is that I'd certainly work with him again.
Ravi Beeharry
Duncan gets it. He’s a clever clogs, brilliantly bright, super insightful and has all the ingredients you want from a strategic thinker. But more importantly he’s great fun to work with. Whilst others might over intellectualise and get lost in marketing wonderland he approaches things from a consumer POV, always putting them at the heart of the brief. He makes things simple, distilling all the stuff that can clutter a creative’s mind and as a creative, that’s music to our ears.
David Burns
I don't really believe that strategists are usually born, but are usually made by the sum total of the influences they have around them, their thirst to understand what they don't, and the humility to admit it. Duncan is at the stage in his career where I think he has landed what it takes to be a great strategist a while ago, and is now looking further afield towards the things he needs to acquire in order to grow into a starring one. However, from working with him I am certain that he will soon be a strategist of rare ability. When I worked with Duncan, he amassed everything he saw and took it all in. He has the imagination to deliver his thinking in sound , impactful, yet simple and charming output. To me that's a lot of what a strategist needs, because if you can't communicate effectively, it really doesn't matter how smart you are. He is also collegiate and knuckles down. Importantly, he is interested in the world around him and doesn't see his work stopping at the extent of the brief. He goes far and beyond, and that is why he will grow exponentially in the 12-18 months to come. Finally, the acid test is that I'd certainly work with him again.
Experience
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Bray Leino
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United Kingdom
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Advertising Services
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100 - 200 Employee
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Brand & Creative Strategist
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Jun 2021 - Present
Mostly Brand positioning and creative strategy for ATL Campaigns but with flecks of CX and packaging design. With clients that range from Food, Drink, and Healthcare to Electric Vehicles, API Products and Maritime. Mostly Brand positioning and creative strategy for ATL Campaigns but with flecks of CX and packaging design. With clients that range from Food, Drink, and Healthcare to Electric Vehicles, API Products and Maritime.
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tms
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United States
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Business Consulting and Services
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700 & Above Employee
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CX and Creative Strategist
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Jan 2019 - May 2021
I develop the creative messaging strategy at the point where a customer experiences the brand. Working with McDonald's, adidas, Vue, Heinz and BoConcept. Since being at The Marketing Store, I've helped increase McDonald's POP driven sales by 28% and significantly increased the quality and value perceptions of Vue's food offering (without a single change to the actual food: no cheating here). I develop the creative messaging strategy at the point where a customer experiences the brand. Working with McDonald's, adidas, Vue, Heinz and BoConcept. Since being at The Marketing Store, I've helped increase McDonald's POP driven sales by 28% and significantly increased the quality and value perceptions of Vue's food offering (without a single change to the actual food: no cheating here).
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Senior Client Manager
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Jun 2017 - Aug 2018
A hybrid role: media planner, account handler, and data analyst for a shopper media agency working with McCain, General Mills and Gü.I helped double McCain's Shopper Marketing YoY ROI from £1.17 to £2.89, through backing sales data with human behaviour.
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Client Manager
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Jan 2016 - Jun 2017
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Senior Client Executive
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May 2015 - Jan 2016
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Tin Roof Workshop
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United Kingdom
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Furniture
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Co-Founder
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May 2014 - Oct 2016
Ecommerce start-up: making bespoke up-cycled furniture from used skis and snowboards A crash course in navigating the ecommerce start-up world: from making a craveable product through distinctive brand positioning to getting creative with advertising on zero budget. Ecommerce start-up: making bespoke up-cycled furniture from used skis and snowboards A crash course in navigating the ecommerce start-up world: from making a craveable product through distinctive brand positioning to getting creative with advertising on zero budget.
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DK
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United Kingdom
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Book and Periodical Publishing
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700 & Above Employee
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Senior Press Officer
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Jun 2014 - May 2015
Client-side PR: running author tours, events and media coverage for Film Director John Landis, Disney, Star Wars, James Bond and Rough Guides.
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Press Officer
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Feb 2013 - Jun 2014
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Publicity Executive
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Apr 2012 - Feb 2013
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Publicity Assistant
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Nov 2010 - Apr 2012
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Penguin Random House UK
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United Kingdom
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Book and Periodical Publishing
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700 & Above Employee
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Inventory Assistant
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Jan 2010 - Nov 2010
Supply chain management for Penguin General, Penguin Press, Puffin, Ladybird and Warne. Supply chain management for Penguin General, Penguin Press, Puffin, Ladybird and Warne.
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Community
