Head of Product: Income Share Agreement (ISA's)

• Sep 2023 - Present

📌 Strategic Leadership:Formulating a cohesive product vision and roadmap for the ISA division and ensuring alignment with overarching company objectives.Identifying emerging partnership opportunities and pioneering initiatives to place WaFunda as the forerunner for ISA's in South Africa. 📌 Product Evolution:Spearheading cross-functional collaborations with product design, analytics teams, marketing & communications to achieve timely onboarding of partners and members utilizing the Income Share Agreement as a financing option and ensuring timely and accurate repayments. Diligently prioritizing automations & striking a balance between immediate deliverables and future-centric investments.📌 Customer-Centric Approach:Fostering deep connections with our user base, assimilating feedback to refine product offerings and enhance user experience.Utilising data-driven insights to adapt product features, ensuring maximum relevance and utility for partners and members.📌 Collaborative Efforts:Orchestrated seamless coordination with marketing, and student support divisions to guarantee successful product launches and robust adoption rates.Nurtured external partnerships, leveraging industry insights to bolster WaFunda’s positioning within the ISA ecosystem.📌 Regulatory Adherence:Kept abreast of evolving regulatory landscapes, ensuring the product remains compliant within the financing landscape of South Africa. Liaising with the legal arm of WaFunda to swiftly address and resolve product-centric compliance intricacies.📌 Performance Metrics:Instituting a culture of performance tracking and KPIs to gauge product success and drive enhancements.Presenting regular briefings to company leadership, offering insights into product performance, challenges, and potential growth trajectories.📌 Team Development:Fostering a nurturing environment for the product team, focusing on continuous learning, innovation, and collaborative endeavours to meet key outcomes. Show less

Marketing Manager

• Feb 2022 - Sep 2023

Responsibilities include: - Creation and adaptation of brand strategy for WaFunda's target audience.- Collaborate with internal teams to develop brand messaging, positioning, and value propositions.- Ensure brand consistency across all marketing channels and touchpoints.- Monitor and measure the effectiveness of brand strategy and make necessary adjustments.- Develop and implement consumer communication journeys.- Craft engaging and persuasive content for various communication channels.- Analyze consumer behavior and preferences to tailor messaging and communication strategies.- Implement and optimize marketing automation tools for effective consumer communication.- Collaborate with cross-functional teams to align messaging and ensure consistent communication.- Oversee community management and social media engagement.- Monitor and moderate online communities and social media platforms.- Engage with users, respond to inquiries, and address concerns or issues.- Foster a positive and interactive community environment.- Analyze community metrics and provide insights to enhance engagement and user satisfaction.- Create and curate social media content to align with brand strategy and objectives.- Manage and implement social media campaigns and promotions.- Monitor social media trends, tools, and applications to stay up-to-date with best practices.- Analyze social media metrics and optimize content and strategies based on insights.- Foster brand advocacy through social media engagement - Develop strategies and tactics to boost reputation and drive qualified lead traffic.- Monitor and manage online reputation through review platforms and social media.-Work alongside the WaFunda team to share marketing best practices, performance data & product roadmaps.- Monitor campaign performance and provide insights to enhance integration efforts. Show less

Executive Producer

• Dec 2017 - Mar 2023

- On-Air content creation and curation aligned to a broader content strategy. - Co-ordinating and implementing marketing and business strategy through creative programming solutions. - Campaign design and management - Lead generation through crafted content to provide clients with real-time audience engagement. - Pro-actively building innovative programming assets as saleable properties. - Introducing and facilitating creative programming solutions in an ever changing market environment. - Holistic stakeholder management. - Help facilitate the relationship between Heart FM and clients. - Social media community management: Content creation, scheduling and monitoring, community engagement.- Managing and co-ordinating sales collateral. - Co-ordinate sales efforts between programming and marketing.- Support the creation and distribution of communication and marketing information to internal and external stakeholders. Show less

Executive Producer

• Dec 2017 - Feb 2022

Radio Presenter

• Mar 2015 - Feb 2022

Radio Presenter

• 2012 - 2016

Delivery of creative and relevant on-air content to the UCT Radio listeners. Creating and presenting a radio show that reflects the diversity of the UCT Radio audience.

Programming Manager

• Jan 2013 - Dec 2014

- Strategic implementation of programming strategy aligned to marketing and business objectives. - Hiring of on-air personnel who can effectively execute the vision of UCT Radio. - Creating innovative programming solutions to meet sales objectives. - Maintaining the integrity and authenticity of the UCT Radio Brand, through implementation of music architecture and consistent brand messaging in all on-air properties.

Production Manager

• 2012 - 2013

- Production of all radio imaging in accordance with programming objectives.- Production of all client on-air advertisements according to campaign brief outcomes. - Training of all technical producers.- Proficient in most Digital Audio Workstation software.