Experience

Fifty

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Chief Growth Officer

  • Feb 2017 - Present

  London, United Kingdom We work with Red Bull, Just Eat, Bentley, Cancer Research UK, BrewDog, Microsoft, Adidas, HP and Garmin, Pasta Evangelists. We help them build custom audience insights and segments. Then we activate that intelligence to inform their media buying. All at the click of a button. We know that having insight into your customers is no longer enough. You need to be able connect that learning into real world business actions. Insight is just the beginning. Our… Show more We work with Red Bull, Just Eat, Bentley, Cancer Research UK, BrewDog, Microsoft, Adidas, HP and Garmin, Pasta Evangelists. We help them build custom audience insights and segments. Then we activate that intelligence to inform their media buying. All at the click of a button. We know that having insight into your customers is no longer enough. You need to be able connect that learning into real world business actions. Insight is just the beginning. Our true disruption lies in the platform’s ability to action these insights. We deploy effective media strategies. My mission is to bring fifty. to ambitious brand owners in the United States. I look forward to showing you how our platform will help you grow your market share. Show less



Varick

• United States
• Advertising Services
• 1 - 100 Employee

• Vice President EMEA

  • Sep 2015 - Jan 2017

  London, United Kingdom Varick Media Management is a programmatic advertising company servicing brands and agencies with proprietary campaign management software, Alveo. This platform enables marketers to build data-driven creative assets, buy across multiple inventory and data sources, and measure campaign performance through a single interface. Varick’s service rests on three pillars for programmatic success: a world-class technology platform, transparency into all aspects of campaign deployment and… Show more Varick Media Management is a programmatic advertising company servicing brands and agencies with proprietary campaign management software, Alveo. This platform enables marketers to build data-driven creative assets, buy across multiple inventory and data sources, and measure campaign performance through a single interface. Varick’s service rests on three pillars for programmatic success: a world-class technology platform, transparency into all aspects of campaign deployment and optimisation, and a full-service trading practice that leverages data science to drive campaign results. Show less



The Outplay

• Italy
• Advertising Services
• 1 - 100 Employee

• UK General Manager

  • Jun 2014 - Jun 2015

  London, United Kingdom A video content distribution platform. * 1st employee, responsible for launching the business in the UK market * Evangelising TheOutplay product suite across every agency group and independents at every level from MD to Account managers * Implemented business strategy including sales – premium direct and programmatic, publisher acquisition, content, office location, staffing, PR, marketing * Directing strategy towards profitable growth and operation of the company *… Show more A video content distribution platform. * 1st employee, responsible for launching the business in the UK market * Evangelising TheOutplay product suite across every agency group and independents at every level from MD to Account managers * Implemented business strategy including sales – premium direct and programmatic, publisher acquisition, content, office location, staffing, PR, marketing * Directing strategy towards profitable growth and operation of the company * Responsible for content acquisition across all verticals * Responsible for publisher acquisition, selling to Tier 1-3 publisher clients * Closely monitoring the operating and financial results against budget * Recruiting 5 members of staff across all business functions * Representing the company to all Trading desks, demand partners and 3rd party sales houses Show less



ViacomCBS Networks International

• United States
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Head of Digital

  • Jan 2009 - Jun 2014

  Managed a department covering Sales, Operations, Planning, Research and Insight and Finance. Responsible for commercialising a portfolio of 15 Viacom sites including MTV, Comedy Central and Nickelodeon through online advertising including display, video, mobile, sponsorship and social.



Channel 4

• United Kingdom
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Sales Manager

  • Feb 2007 - Dec 2008

  Instrumental in helping create and build start up company 4 Digital Solutions. A 3rd party Ad Network within Channel 4. This included developing business strategy, recruiting, developing and managing staff, implementing contract management system, achieving personal and team sales targets through Brand and Direct Response campaigns and selling a portfolio of over 35 websites,



eType

• Online Audio and Video Media
• 1 - 100 Employee

• Sales Manager

  • Jun 2006 - Jan 2007

  London, United Kingdom Sales Manager selling Brand and Direct Response advertising across a number of publishers such as Youtube, BEBO, The Independent and Trainline. These campaigns were bought via a number of different buying variables - CPM, CPC and CPA



blowUP media

• Advertising Services
• 1 - 100 Employee

• International Sales Manager

  • Mar 2004 - Jun 2006

  I was responsible for selling Pan European outdoor advertising campaigns across UK, France, Holland, Spain, Italy and Germany.



Balfour International Group

• European Sales Manager

  • Apr 2003 - Feb 2004

  London, United Kingdom Selling commercial airtime on the huge LED screens placed in golf villages at the European PGA tournaments. I sold into all European countries where tournaments were held including, France, Italy, Spain, Sweden, Germany and Portugal



marcus evans Group

• Ireland
• Events Services
• 700 & Above Employee

• Sales Director

  • Apr 1998 - Mar 2002

  Greater Chicago Area Managed and led a team of 14 people selling B2B Conferences and Summits