Dulce Mirelle Contreras Leñero

Head of Regional Development at KTBO
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Contact Information
us****@****om
(386) 825-5501
Location
Mexico City, Mexico, MX
Skills

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Credentials

  • Sales Enablement
    HubSpot Academy
    Jul, 2021
    - Nov, 2024

Experience

  • KTBO
    • Mexico
    • Advertising Services
    • 200 - 300 Employee
    • Head of Regional Development
      • Jun 2021 - Present

      By leading the Agency growth I am focused on strengthening our operations in Mexico, São Paulo and Buenos aires to build new partnerships, long term value relationships with our regional clients and developing new business opportunities for one of the leading independent Agencies in Mexico and Latin America. By leading the Agency growth I am focused on strengthening our operations in Mexico, São Paulo and Buenos aires to build new partnerships, long term value relationships with our regional clients and developing new business opportunities for one of the leading independent Agencies in Mexico and Latin America.

  • Blok Media
    • Mexico
    • Advertising Services
    • 1 - 100 Employee
    • General Manager & Co-Founder
      • Feb 2015 - Jun 2021

      Part of KTBO Group, Blok Media is an experiential & highly differentiated digital content & media agency dedicated to develop and connect audiences with brands. My role has focused on building a team of passionate marketers and a company that offers professional growth opportunities in Mexico. Helping to inspire my colleagues and clients through challenging traditional Marketing WOW and creativity is my everyday goal. With a 40+ team with offices in CDMX and Monterrey, I have led Digital transformation and 360 Marketing strategies involving Planning, Data Analytics, Creativity and Performance Media Buying for AAA Clients in México & LATAM. Clients: Colgate-Palmolive, Tecnológico de Monterrey, Pandora, Vans, Danone, Starbucks, MBE Etc., AB-InBev, Grupo Lala, Grupo Campari, Herschel & Co., Pfizer, As Deporte. Show less

  • KTBO
    • Mexico
    • Advertising Services
    • 200 - 300 Employee
    • Chief Operating Officer
      • Jan 2013 - Jan 2015

      Business Operations & Financial Management for the Agency. Focused on designing and leading marketing consulting strategies and for AAA clients. Team structure & operation process design for Agile Marketing Command Centers to achieve clients goals and Agency financial KPIs.Tailored made data analysis and methodologies design to measure media efficiency and creativity performance.Clients: The Coca-Cola Company, DIAGEO, Mondelèz, Kellogg's.

    • Business Manager Sr.
      • Jan 2012 - Dec 2013

      Digital Marketing strategy design and execution lead for AAA clients. Data management processes design and evaluation lead. Clients: The Coca-Cola Company

    • Business Manager Jr.
      • Feb 2011 - Jan 2012

      Account Manager of Marketing & Communications projects. Digital Marketing Strategy reporting and content management.Clients: Cool NRG.

  • Arts & Crafts México
    • Mexico
    • Musicians
    • 1 - 100 Employee
    • Marketing Strategies & Sales
      • Jan 2013 - Dec 2014

      Financial and budget management for the record company. Digital Sales Marketing strategies design and execution to communicate album releases and artist relevance in the country. Digital Store management & maintenance, digital and physical sales management.Artist: Interpol, Fleet Foxes, Broken Social Scene, Alabama Shakes, Bech House, Stephen Malkmus, The Dears, Bear In Heaven, Timber Timbre, TRST, Thurston Moore.

    • Content Manager
      • Feb 2011 - Dec 2012

      Content Management generation for digital marketing strategies. Newsletter design and content writing and social media content creation. Data base management and social media marketing reporting. Events coverage.

  • Universidad del Pedregal
    • Mexico
    • Higher Education
    • 1 - 100 Employee
    • College Professor
      • Jan 2010 - Feb 2011

      Maths, Management & Statistics Professor for college students. Maths, Management & Statistics Professor for college students.

  • Naranjada Record
    • Ciudad de México y alrededores, México
    • Management & Accounting Support
      • Jan 2007 - Dec 2008

      Accounts & Clients Management for the recording studio. Financial analysis and budget management. Marketing strategy design to attract new clients. Accounts & Clients Management for the recording studio. Financial analysis and budget management. Marketing strategy design to attract new clients.

Education

  • Tecnológico de Monterrey
    Financial Management Major with Honors, Finanzas, general
    2004 - 2008
  • Universidad Nacional Autónoma de México
    Master in Management and International Business
    2010 - 2011
  • The London School of Economics and Political Science (LSE)
    Financial Management (Summer Program), Options, Futures and Other Financial Derivatives.
    2008 - 2008

Community

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