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5.0

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John Gold

Carl is a great person to work with. He's very team-oriented, supportive and extremely creative. He developed many ideas that have helped to make MaineToday a hub for people seeking information in the southern Maine area.

Scott Simmonds

I have known Carl for almost a year now. He is open to new ideas and always willing to engage in thoughtful conversation about issues at hand. He has the ability to build and encourage communities and dialog. His writing is clear, concise, and thought provoking. It is an honor to call him a colleague.

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Credentials

  • Google Analytics Individual Qualification
    Google analytics
    Oct, 2022
    - Sep, 2024

Experience

    • Digital Editor
      • Feb 2013 - Present

      • Created newsroom's first analytics reporting and developed enthusiasm for metrics amongst reporters and editors • Automate analytics reports that wrangle large data sets into 20 visualizations in less than a minute • Discover analytics insights that increase homepage engagement 6% in six months • Supervise digital team that has increased subscriber engaged minutes by 64% in six months • Lead newsroom during breaking news to publish content that overperforms analytical benchmarks • Research ideas and strategies that helped grow digital subscriptions by 14% in six months • Master digital tools and advise reporters, photographers and editors on integration into workflows • Write and edit news copy for the website on strict deadline requirements. • Write an internal newsletter that offers ideas that can be developed into stories

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Editor - ICD10Watch.com
      • May 2011 - Feb 2017

      • Wrote about the challenges facing the healthcare industry while migrating to the new ICD-10 codes. • Interviewed sources • Researched topics ranging from health care data to programming • Wrote about the challenges facing the healthcare industry while migrating to the new ICD-10 codes. • Interviewed sources • Researched topics ranging from health care data to programming

    • Content consultant
      • Mar 2010 - Jul 2010

      Helping MaineNewsSimply.com identify and create content that helps readers become smarter about Maine news and events. Helping MaineNewsSimply.com identify and create content that helps readers become smarter about Maine news and events.

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Digital Content Producer
      • Jun 1997 - Mar 2010

      • Wrote the "Ask an Outdoorsman" column for the Maine Sunday Telegram • Wrote daily blog posts on topics ranging from outdoor adventure to small business • Updated websites on daily deadlines • Trained coworkers on how to use web technologies • Interacted with online audiences • Recruited and managed contributing writers • Wrote the "Ask an Outdoorsman" column for the Maine Sunday Telegram • Wrote daily blog posts on topics ranging from outdoor adventure to small business • Updated websites on daily deadlines • Trained coworkers on how to use web technologies • Interacted with online audiences • Recruited and managed contributing writers

    • Online Editor
      • 1997 - 2000

      • Developed first websites for the newspapers • Developed content management system for updating the websites • Updated news and sports content on a daily basis • Managed a daily newsletter • Trained newsroom personnel on digital technologies • Developed first websites for the newspapers • Developed content management system for updating the websites • Updated news and sports content on a daily basis • Managed a daily newsletter • Trained newsroom personnel on digital technologies

Education

  • Miami University
    Bachelor's degrees, Accounting and Political Science

Community

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