Experience

Accent Group Limited

• Australia
• Retail
• 700 & Above Employee

• Ecommerce Specialist

  • Jul 2022 - Present

  Manage The Athlete's Foot AU and NZ websites and lead the digital performance & marketing strategy. - Increase online sales through the implementation of targeted marketing campaigns, merchandising, split testing and optimisation of website design. - Improved customer experience by implementing standardised product enrichment. - Utilized data analysis to make informed decisions about inventory and product selection. - Collaborated with the buying team to select and feature products that resonated well with the target market - Managed customer service inquiries and resolved issues in a timely manner - Briefing & implementing primary and secondary marketing campaign digital assets such as EDM's, web, performance marketing assets and ensuring this is consistent with our in-store messaging. Key Tools: ✅ Fredhopper ✅ No_Code ✅ Adobe Analytics ✅ Adobe Target ✅ Magento 2 ✅ Erply ✅ Fluent ✅ Google Analytics ✅ Google Data Studio ✅ Trello/Jira ✅ Clickup ✅ Insider ✅ TruRating ✅ Bazaarvoice ✅ Canva



Element 47

• Retail Apparel and Fashion

• Founder

  • Apr 2021 - Present

  I am an e-commerce entrepreneur with a passion for innovation and a proven track record of success. Following my previous role, I wanted to delve into my own passion project; Element 47, an e-commerce brand that specializes in silver-infused socks. Our unique trademarked technology SILVERKNIT provides numerous benefits such as antimicrobial and odor-resistant properties, making our socks a must-have for anyone looking for high-quality, functional footwear. With a background in e-commerce and digital marketing, I utilised my skills and experience to build and scale a successful online business. I have a deep understanding of the intricacies of e-commerce, including website design and development, SEO, social media marketing, and EDM. I am excited about the potential for Element 47 and am confident in my ability to drive sales and grow the brand. I am always looking for new opportunities to collaborate and learn from other industry leaders. Please feel free to reach out to me if you're interested in discussing potential partnerships or collaborations.



Step One

• Australia
• Apparel & Fashion
• 1 - 100 Employee

• Operations and Marketing Manager

  • Nov 2020 - Apr 2021

  Manage the Step One AU, NZ & UK websites. - Ensure all operations are carried on in an appropriate, cost-effective way including ordering stock, forecasting stock requirements and ensuring adequate stock levels in Australia & the UK - Improve operational management systems & processes. - Oversee warehouse efficiency & processes - Examine financial data and improve profitability - Analyse ways to improve quality & customer service - Grow social media channels - Assist in expansion to the US & initiating IPO.



Hilton

• United States
• Hospitality
• 700 & Above Employee

• Finance Specialist

  • Oct 2019 - Oct 2020

  - Awarded Finance Team of the Year 2020 - Use RCA tools and trend analysis to identify fixes and improvements in processes - Assist hotels with processes such as CHAPS, petty cash, customer refunds, new suppliers, etc - Maintain standing data in Birchstreet such as default GL Codes - Update all Fixed Costs, PO and non-PO trackers - Collaborate with the RTR team each month-end to resolve any P&L queries - Monitor process compliance by Hotel users in the PTP model - Deliver training to Hotel Operational teams in the PTP processes - Perform AP statement reconciliations for suppliers required to ensure accurate accruals - Work with CoE team to monitor KPI dashboards and identify issues to allow progress to be monitored - Oversee to ensure operations compliance with all retained internal controls at property level - Support and foster an environment receptive of change in response to corporate initiatives and special projects - Ensuring communication plan as established by department head is properly executed



Y & Y CONSULTANTS LIMITED

• United Kingdom
• Accounting
• 1 - 100 Employee

• Junior Accountant

  • Nov 2018 - Oct 2019

  - High competency in softwares such as Excel & QuickBooks (qualified) - Bookkeeping services, account scheduling, VAT returns, accounts, data handling & entry - Client facing and understanding. Maintaining a positive relationship between the firm and client. - High competency in softwares such as Excel & QuickBooks (qualified) - Bookkeeping services, account scheduling, VAT returns, accounts, data handling & entry - Client facing and understanding. Maintaining a positive relationship between the firm and client.



Kajaine Accountants Limited

• United Kingdom
• Accounting
• 1 - 100 Employee

• Junior Accountant

  • May 2017 - Aug 2017

  - Account preparation for various clients, from reputable restaurant businesses to sole traders. - Bookkeeping services, account scheduling, bank reconciliations, VAT returns and data entry - Working on the accounting software’s; Sage, Digita, and Excel submitting official documents to HMRC - Account preparation for various clients, from reputable restaurant businesses to sole traders. - Bookkeeping services, account scheduling, bank reconciliations, VAT returns and data entry - Working on the accounting software’s; Sage, Digita, and Excel submitting official documents to HMRC