Duffy Sardo

VP of Product at Mosaic Group
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Contact Information
us****@****om
(386) 825-5501
Location
New York City Metropolitan Area
Languages
  • English -
  • Portuguese -
  • Spanish -

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5.0

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Sandro Barreto

I had the privilege to work with Duffy in two innovative projects. He is the most efficient and inspirational Manager I've ever had. Duffy has a vision of where to go and the ability to articulate it. His leadership is based on integrity, enthusiasm and empathy. He has excellent problem-solving skills and knows exactly how to challenge, inspire and encourage the team to achieve the project goals.

Juan Carlos Cardoso Riveroll

Duffy is the most passionate and committed startup executive I have ever had the pleasure of working with. He is meticulous and detail-oriented like no one else, he really goes deep into strategy and has outstanding focus and execution.The fact that he is always thinking many steps ahead of the competition keeps teams working on smart goals. An analytical risk-taker that can make any team excel. I strongly recommend Duffy for top leadership roles.

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Experience

    • United States
    • Technology, Information and Media
    • 1 - 100 Employee
    • VP of Product
      • May 2022 - Present

    • United States
    • Technology, Information and Internet
    • 200 - 300 Employee
    • Director of Product
      • May 2021 - Jun 2022

      • Led Product Teams for B2C, Lifecycle Marketing and Research across organization. • Set product and feature roadmap priorities for the teams including quarterly group KPI’s and OKR’s to meet company goals. • Led Product Teams for B2C, Lifecycle Marketing and Research across organization. • Set product and feature roadmap priorities for the teams including quarterly group KPI’s and OKR’s to meet company goals.

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • VP of Product
      • May 2018 - Aug 2021

      • Built and led 60+ highly technical, diverse, engaged and collaborative cross-functional team members through the conceptualization, prototyping, iteration, commercial launch and accelerate growth of new mobile tolling apps. • Optimized budget reducing costs by 35% over 3 years, saving $14M by building offshore product and engineering teams in Eastern Europe. • Led Product, Design and Engineering, responsible for all customer-facing platforms including website, apps in a B2C, B2B, B2B2C… Show more • Built and led 60+ highly technical, diverse, engaged and collaborative cross-functional team members through the conceptualization, prototyping, iteration, commercial launch and accelerate growth of new mobile tolling apps. • Optimized budget reducing costs by 35% over 3 years, saving $14M by building offshore product and engineering teams in Eastern Europe. • Led Product, Design and Engineering, responsible for all customer-facing platforms including website, apps in a B2C, B2B, B2B2C environments. • Successfully achieved market-fit and scale while meeting business plan for revenue, customer acquisition and growth. • Led the strategy, development and deployment of the growth stack for conversion rate optimization decreasing customer acquisition by 10x, increasing LTV by 5x and increasing retention by 40%. Show less • Built and led 60+ highly technical, diverse, engaged and collaborative cross-functional team members through the conceptualization, prototyping, iteration, commercial launch and accelerate growth of new mobile tolling apps. • Optimized budget reducing costs by 35% over 3 years, saving $14M by building offshore product and engineering teams in Eastern Europe. • Led Product, Design and Engineering, responsible for all customer-facing platforms including website, apps in a B2C, B2B, B2B2C… Show more • Built and led 60+ highly technical, diverse, engaged and collaborative cross-functional team members through the conceptualization, prototyping, iteration, commercial launch and accelerate growth of new mobile tolling apps. • Optimized budget reducing costs by 35% over 3 years, saving $14M by building offshore product and engineering teams in Eastern Europe. • Led Product, Design and Engineering, responsible for all customer-facing platforms including website, apps in a B2C, B2B, B2B2C environments. • Successfully achieved market-fit and scale while meeting business plan for revenue, customer acquisition and growth. • Led the strategy, development and deployment of the growth stack for conversion rate optimization decreasing customer acquisition by 10x, increasing LTV by 5x and increasing retention by 40%. Show less

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • A. Director of Product
      • Apr 2017 - Jun 2018

      • Responsible for the My Verizon consumer experiences with 30+ direct reports, agency partners, $XXXM in annual revenue. • Led team of product managers in multiple categories including sales, self-service, support and growth optimization. • Led cross functional product roadmap prioritization against KPI’s and business objectives. • Executive responsibilities include full P&L management and accountability. • Implemented data driven product development process whereby initiatives… Show more • Responsible for the My Verizon consumer experiences with 30+ direct reports, agency partners, $XXXM in annual revenue. • Led team of product managers in multiple categories including sales, self-service, support and growth optimization. • Led cross functional product roadmap prioritization against KPI’s and business objectives. • Executive responsibilities include full P&L management and accountability. • Implemented data driven product development process whereby initiatives were oriented around solving problems, meeting specific objectives and prioritized according to impact on overarching goals and KPI's. • Increased revenue for apps by 20%, increased visits per user by 30%. Show less • Responsible for the My Verizon consumer experiences with 30+ direct reports, agency partners, $XXXM in annual revenue. • Led team of product managers in multiple categories including sales, self-service, support and growth optimization. • Led cross functional product roadmap prioritization against KPI’s and business objectives. • Executive responsibilities include full P&L management and accountability. • Implemented data driven product development process whereby initiatives… Show more • Responsible for the My Verizon consumer experiences with 30+ direct reports, agency partners, $XXXM in annual revenue. • Led team of product managers in multiple categories including sales, self-service, support and growth optimization. • Led cross functional product roadmap prioritization against KPI’s and business objectives. • Executive responsibilities include full P&L management and accountability. • Implemented data driven product development process whereby initiatives were oriented around solving problems, meeting specific objectives and prioritized according to impact on overarching goals and KPI's. • Increased revenue for apps by 20%, increased visits per user by 30%. Show less

    • United States
    • Telecommunications
    • 200 - 300 Employee
    • Director of Product Management
      • Mar 2016 - Apr 2017

      • Created and launched the Mint Mobile brand & product, which spun off from Ultra Mobile, responsible for P&L, budget and forecasting to T-Mobile, featured in NFL Super Bowl LIII. • Led team of product managers and roadmaps to meet business and strategic objectives for multiple brands, mobile apps and websites. • Developed the integrated marketing strategy that increased sales, deepened engagement and increase retention becoming a major US brand. • Created and launched the Mint Mobile brand & product, which spun off from Ultra Mobile, responsible for P&L, budget and forecasting to T-Mobile, featured in NFL Super Bowl LIII. • Led team of product managers and roadmaps to meet business and strategic objectives for multiple brands, mobile apps and websites. • Developed the integrated marketing strategy that increased sales, deepened engagement and increase retention becoming a major US brand.

    • United States
    • Telecommunications
    • 1 - 100 Employee
    • Director of Product
      • Apr 2014 - Mar 2016

      • Planned and managed the rollout of Yonder Music app to 14 million users in Southeast Asia for Axiata Group. • Built product and feature roadmap, set priorities, oversaw requirements and managed product teams. • Work with internal and external teams to create and manage the GTM strategy and integrated marketing plan. • Optimized mobile registration flow across mobile apps resulting in a 5x increase in subscriptions from baseline. • Planned and managed the rollout of Yonder Music app to 14 million users in Southeast Asia for Axiata Group. • Built product and feature roadmap, set priorities, oversaw requirements and managed product teams. • Work with internal and external teams to create and manage the GTM strategy and integrated marketing plan. • Optimized mobile registration flow across mobile apps resulting in a 5x increase in subscriptions from baseline.

    • Greece
    • IT Services and IT Consulting
    • 300 - 400 Employee
    • Co-Founder & GM (acquired by Daimler-Benz)
      • Mar 2012 - Apr 2014

      • General Manager of ride-sharing company in Sao Paulo, Rio de Janeiro, Mexico City and Lima. • Built the region to 100+ employees, millions of users. • Responsible for P&L, budget and forecasting. • Managed product roadmaps and localization in markets. • Operationalized and scaled business in multiple markets. • Business development of supply and demand, achieving critical mass and healthy markets. • Responsible for brand, marketing, acquisition channels including Facebook… Show more • General Manager of ride-sharing company in Sao Paulo, Rio de Janeiro, Mexico City and Lima. • Built the region to 100+ employees, millions of users. • Responsible for P&L, budget and forecasting. • Managed product roadmaps and localization in markets. • Operationalized and scaled business in multiple markets. • Business development of supply and demand, achieving critical mass and healthy markets. • Responsible for brand, marketing, acquisition channels including Facebook, Google, blogs, radio, TV, PR and influencers. Show less • General Manager of ride-sharing company in Sao Paulo, Rio de Janeiro, Mexico City and Lima. • Built the region to 100+ employees, millions of users. • Responsible for P&L, budget and forecasting. • Managed product roadmaps and localization in markets. • Operationalized and scaled business in multiple markets. • Business development of supply and demand, achieving critical mass and healthy markets. • Responsible for brand, marketing, acquisition channels including Facebook… Show more • General Manager of ride-sharing company in Sao Paulo, Rio de Janeiro, Mexico City and Lima. • Built the region to 100+ employees, millions of users. • Responsible for P&L, budget and forecasting. • Managed product roadmaps and localization in markets. • Operationalized and scaled business in multiple markets. • Business development of supply and demand, achieving critical mass and healthy markets. • Responsible for brand, marketing, acquisition channels including Facebook, Google, blogs, radio, TV, PR and influencers. Show less

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Senior Project Manager
      • Mar 2010 - Mar 2012

      • Responsible for the Ford Motor and QVC accounts. • Managed cross-functional teams to develop and deploy new eCommerce apps, manage Ford websites, built new features to drive business goals and improve KPI's. • Responsible for the Ford Motor and QVC accounts. • Managed cross-functional teams to develop and deploy new eCommerce apps, manage Ford websites, built new features to drive business goals and improve KPI's.

Education

  • University of Colorado at Boulder

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