Experience

Tech Led Culture

• Technology, Information and Media
• 1 - 100 Employee

• Co-Founder

  • Jan 2023 - Present

  Contact us for "Tech Led Culture Human and Tech Debt Audit and Success Based Model - Prayer, Plaster or Surgery?" because "Nothing other than sustained, habitual, EQed people work at the team level aka “the human work” done BY THE TEAM will improve any organisation’s level of Psychological Safety and therefore drop their levels of HumanDebt™. Find the book on Amazon or follow the links from TechLedCulture.com Contact us for "Tech Led Culture Human and Tech Debt Audit and Success Based Model - Prayer, Plaster or Surgery?" because "Nothing other than sustained, habitual, EQed people work at the team level aka “the human work” done BY THE TEAM will improve any organisation’s level of Psychological Safety and therefore drop their levels of HumanDebt™. Find the book on Amazon or follow the links from TechLedCulture.com



People Not Tech

• United Kingdom
• Software Development
• 1 - 100 Employee

• Founder, CEO

  • Jul 2018 - Present

  PeopleNotTech Ltd. is a software house HQed in London operating a WFAA work policy internationally, that makes the world’s first solution to measure and improve the emotional well-being and performance of teams by increasing Psychological Safety and EQ in order to reduce organisational HumanDebt™ and create winning tech-led cultures intelligent enough to put people first. More at www.peoplenottech.com PeopleNotTech Ltd. is a software house HQed in London operating a WFAA work policy internationally, that makes the world’s first solution to measure and improve the emotional well-being and performance of teams by increasing Psychological Safety and EQ in order to reduce organisational HumanDebt™ and create winning tech-led cultures intelligent enough to put people first. More at www.peoplenottech.com



Duena Blomstrom Author, Keynote Speaker

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Writer, Keynote Speaker, Author of the HumanDebt Concept

  • May 2016 - Present

  Duena delivers different, entertaining, engaging and thought-provoking keynotes internationally and occasionally participates in panels and debates on topics ranging from Psychological Safety, FinTech, Digital, CX and Innovation to the bigger themes of the Future of Work, Technology and Agile as they reflect in Employees Engagement and Organizational Psychology and Design and has a strong following of 250k on Twitter and LinkedIn. www.duenablomstrom.com Duena delivers different, entertaining, engaging and thought-provoking keynotes internationally and occasionally participates in panels and debates on topics ranging from Psychological Safety, FinTech, Digital, CX and Innovation to the bigger themes of the Future of Work, Technology and Agile as they reflect in Employees Engagement and Organizational Psychology and Design and has a strong following of 250k on Twitter and LinkedIn. www.duenablomstrom.com



Bloomsbury Publishing Plc

• United Kingdom
• Book and Periodical Publishing
• 500 - 600 Employee

• Author of "People Before Tech: The Importance of Psychological Safety and Teams in the Digital Age"

  • Apr 2020 - Sep 2023

  Businesses across all sectors now realise that, if they intend on staying competitive in the 21st century, then they must embrace new innovative technologies and methodologies such as AI, automation, digital platforms and Agile. But when too much focus is placed on digital transformation, teams within the organization become overlooked – the uniquely human benefits that arise from a well-functioning, collaborative team become neglected, and the employees themselves become unmotivated and overly… Show more Businesses across all sectors now realise that, if they intend on staying competitive in the 21st century, then they must embrace new innovative technologies and methodologies such as AI, automation, digital platforms and Agile. But when too much focus is placed on digital transformation, teams within the organization become overlooked – the uniquely human benefits that arise from a well-functioning, collaborative team become neglected, and the employees themselves become unmotivated and overly dependent upon the quantifiable benefits of technology. In People Before Tech, Duena Blomstrom uncovers the true potential of teams in modern organizations by highlighting the importance of psychological safety. This ground-breaking approach leads to a powerful group dynamic that allows teams to take risks, create and innovate without fear of repercussion. With fascinating research, controversial approaches and an international array of case studies, this book provides practical guidance on how business and technology leaders as well as HR professionals can draw upon psychological safety to create and cultivate satisfied, efficient and high-performing teams within their organization. Show less Businesses across all sectors now realise that, if they intend on staying competitive in the 21st century, then they must embrace new innovative technologies and methodologies such as AI, automation, digital platforms and Agile. But when too much focus is placed on digital transformation, teams within the organization become overlooked – the uniquely human benefits that arise from a well-functioning, collaborative team become neglected, and the employees themselves become unmotivated and overly… Show more Businesses across all sectors now realise that, if they intend on staying competitive in the 21st century, then they must embrace new innovative technologies and methodologies such as AI, automation, digital platforms and Agile. But when too much focus is placed on digital transformation, teams within the organization become overlooked – the uniquely human benefits that arise from a well-functioning, collaborative team become neglected, and the employees themselves become unmotivated and overly dependent upon the quantifiable benefits of technology. In People Before Tech, Duena Blomstrom uncovers the true potential of teams in modern organizations by highlighting the importance of psychological safety. This ground-breaking approach leads to a powerful group dynamic that allows teams to take risks, create and innovate without fear of repercussion. With fascinating research, controversial approaches and an international array of case studies, this book provides practical guidance on how business and technology leaders as well as HR professionals can draw upon psychological safety to create and cultivate satisfied, efficient and high-performing teams within their organization. Show less



FINWINNERS

• United Kingdom
• Financial Services

• Non Executive Board Member

  • Jul 2016 - May 2023

  FinWinners provides bootcamp style knowledge products designed to hep FinTech start-ups win. Proven to accelerate growth, a team of coaching superstars has tried and tested methods to help you win Finovate, secure an investment round or sell to more or bigger banks. FinWinners provides bootcamp style knowledge products designed to hep FinTech start-ups win. Proven to accelerate growth, a team of coaching superstars has tried and tested methods to help you win Finovate, secure an investment round or sell to more or bigger banks.



Forbes

• Financial Services
• 1 - 100 Employee

• Editorial Contributor

  • Oct 2018 - Mar 2020

  Writing about Transformation, Leadership, Culture, the DNA of organizations and how they relates to Technology and the new ways of work in particular Agile. www.forbes.com/sites/duenablomstrom1/ Writing about Transformation, Leadership, Culture, the DNA of organizations and how they relates to Technology and the new ways of work in particular Agile. www.forbes.com/sites/duenablomstrom1/



Temenos

• Switzerland
• Software Development
• 700 & Above Employee

• Chief Growth Officer, Marketplace

  • Apr 2017 - Apr 2018

  MarketPlace by Temenos is an online store of 100 + FinTech solutions that have been certified and pre-integrated with the Temenos Suites and the first provider-led Open Banking platform complete with a non-production PaaS environment designed to speed banks up and allow them to test, innovate and compete in the new post-PSD2 financial services world. MarketPlace by Temenos is an online store of 100 + FinTech solutions that have been certified and pre-integrated with the Temenos Suites and the first provider-led Open Banking platform complete with a non-production PaaS environment designed to speed banks up and allow them to test, innovate and compete in the new post-PSD2 financial services world.



Emotional Banking

• United Kingdom
• Financial Services

• Author

  • Apr 2016 - May 2017

  After years of transformative work with banks, Duena decided to package the executive briefings and research findings in one volume and wrote her book "Emotional Banking: Fixing Culture, Leverging FinTech and Transformaing Retail Banks Into Brands" which published in 2018 and is available on Amazon and directly from its publisher Palgrave Macmillan. By creating the cultural and organizational change methods of Emotional Banking, Duena helped banks utilize FinTech and the new Ways of Work… Show more After years of transformative work with banks, Duena decided to package the executive briefings and research findings in one volume and wrote her book "Emotional Banking: Fixing Culture, Leverging FinTech and Transformaing Retail Banks Into Brands" which published in 2018 and is available on Amazon and directly from its publisher Palgrave Macmillan. By creating the cultural and organizational change methods of Emotional Banking, Duena helped banks utilize FinTech and the new Ways of Work that speed it up, in order to replace Banking products with Money Moments TM by changing their cultural DNA to empower their People and build in Knowledge, Passion and Courage. Only then will they understand the consumers' feelings about money and become a truly beloved brand that obsesses about emotionally connected experiences. Show less After years of transformative work with banks, Duena decided to package the executive briefings and research findings in one volume and wrote her book "Emotional Banking: Fixing Culture, Leverging FinTech and Transformaing Retail Banks Into Brands" which published in 2018 and is available on Amazon and directly from its publisher Palgrave Macmillan. By creating the cultural and organizational change methods of Emotional Banking, Duena helped banks utilize FinTech and the new Ways of Work… Show more After years of transformative work with banks, Duena decided to package the executive briefings and research findings in one volume and wrote her book "Emotional Banking: Fixing Culture, Leverging FinTech and Transformaing Retail Banks Into Brands" which published in 2018 and is available on Amazon and directly from its publisher Palgrave Macmillan. By creating the cultural and organizational change methods of Emotional Banking, Duena helped banks utilize FinTech and the new Ways of Work that speed it up, in order to replace Banking products with Money Moments TM by changing their cultural DNA to empower their People and build in Knowledge, Passion and Courage. Only then will they understand the consumers' feelings about money and become a truly beloved brand that obsesses about emotionally connected experiences. Show less



Memento Payments

• Iceland
• Financial Services
• 1 - 100 Employee

• Acting CPO (Contract)

  • Oct 2016 - Feb 2017

  Designed the proposition that won Memento a Finovate Europe trophy - a digital engagement and payments app. Designed the proposition that won Memento a Finovate Europe trophy - a digital engagement and payments app.



Syntheo Ventures

• Venture Capital and Private Equity Principals

• Strategic Advisor (Contract)

  • Jan 2016 - Mar 2016

  Proposition development and Strategy and Direction design for the foundry Proposition development and Strategy and Direction design for the foundry



Meniga

• United Kingdom
• Software Development
• 1 - 100 Employee

• Chief Marketing Officer

  • May 2014 - Apr 2015

  - Redesigned and implemented the Brand and Marketing Plan (incl. P&L, cross-departamental team creation, etc) - Led and delivered a message transformation project to reflect Meniga's new direction as a provider of enhanced customer experience and data analytics to enable new paradigms in commerce and retail banking rather than a mere PFM solution provider - Created and established a "Build a voice" internal evangelism program to create new industry leaders from the Reykjavik, Stockholm… Show more - Redesigned and implemented the Brand and Marketing Plan (incl. P&L, cross-departamental team creation, etc) - Led and delivered a message transformation project to reflect Meniga's new direction as a provider of enhanced customer experience and data analytics to enable new paradigms in commerce and retail banking rather than a mere PFM solution provider - Created and established a "Build a voice" internal evangelism program to create new industry leaders from the Reykjavik, Stockholm and London offices - Reinforced Meniga's international brand by establishing herself as one of the thought leaders in the industry - Speaker at prestigious events, writer of industry OpEd, mentor at Startupbootcamp, TLA and Techstars, judge for start-up competitions, etc - Oversaw the Innovation process in terms of product development, UX, messaging and service redesign in preparation for Finovate where Meniga won its 3rd Best of Show - Involved in proposition creation and strategic business planning for Meniga's new direction and lines of product - Part of the core management team - Trained new replacement Head of Sales and advised on his new P&L forecast

• Head of Sales

  • Sep 2010 - Apr 2014

  - Employee #5, head-hunted in 2010 to establish Meniga's International presence - Part of the core Management Team while Meniga became a 150+ peope organisation with offices in Iceland, Sweden and the UK who is the recognised FinTech leader in its space of selling customer engagement solutions (PFM and analytics) to banks internationally in 17 countries reaching over 35M consumers - Created the initial Sales and Marketing Strategic Plan and reexamined it YoY - Created and maintained… Show more - Employee #5, head-hunted in 2010 to establish Meniga's International presence - Part of the core Management Team while Meniga became a 150+ peope organisation with offices in Iceland, Sweden and the UK who is the recognised FinTech leader in its space of selling customer engagement solutions (PFM and analytics) to banks internationally in 17 countries reaching over 35M consumers - Created the initial Sales and Marketing Strategic Plan and reexamined it YoY - Created and maintained Meniga's international brand - Sold the complex solution to 26 banks internationally as main account holder and subject matter expert (involved in end-to-end sales process from lead gen, pre-sales, RFP response, presentation, demo, workshops, contract negotiation, overseeing delivery and implementation, post-sales, client satisfaction) - Hired and led the Sales, KAM and Marketing team - Designed and led the Partnership program - Coopted industry leaders such as Chris Skinner, Harriet Wakelam, Rob Findlay, Bradley Leimer as Board Advisors - Instrumental in establishing Innovation practice and multiple industry award wins - Highly technology minded and intimately understands new trends around Blockchain, PSD2, AI, Data Analysis and their impact on back-end systems and front-end propositions of incumbent and challenger banks alike - Part of digital transformation projects as trusted advisor for banks such as Skandia, ING Spain, ING Australia, Momentum, CSOB, CBD, CheBanca, Unicredit, Saastopanki, Commertzbank, Comdirect, BNP Paribas, Lloyds, Consors Bank Nationwide, Standard Bank, Intesa SanPaolo, mBank and Santander - Worked closely with CEO, CFO and BizDev through various financing rounds - Involved in UX and experience design for all of Meniga's products - Witnessed first hand and at CxO level the organisational and cultural challenges these mammouth organisations face and how that affects their ability to create and implement digital strategy



lux.mentis

• Australia
• 1 - 100 Employee

• Change Management Consultant

  • Aug 2009 - Nov 2010

  lux.mentis was a boutique management consultancy focused on Agile implementations advice and performance management. lux.mentis was a boutique management consultancy focused on Agile implementations advice and performance management.


WSI Sweden
• Business Consulting and Services
• Head of Sales and Partnerships

  • May 2007 - Sep 2010


RC Consult

• IT Services and IT Consulting

• Founder and CEO

  • 2002 - 2007

  - Management consulting advisory services for Product Dev, Design and UX - Sold to private equity firm when the company had 12 full time on staff - Management consulting advisory services for Product Dev, Design and UX - Sold to private equity firm when the company had 12 full time on staff


Muniart SRL
• Head of Business Development and acting COO

  • 2003 - 2005

Another Life (CBS)
• Senior Key Account Manager

  • 1998 - 1999