Bruce Anderson
Director Marketing at Nortek Air Solutions, LLC- Claim this Profile
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English Native or bilingual proficiency
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Bio
Experience
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Nortek Air Solutions, LLC
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United States
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Machinery Manufacturing
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300 - 400 Employee
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Director Marketing
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Aug 2021 - Present
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Dir., Business Analytics & Strategy
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Dec 2016 - Aug 2022
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Director Marketing
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Nov 2005 - Dec 2016
Involved in:- demand creation- advertising- market research- sales office operations- sales management- shows and meetings- distribution management- Incentive trips- brand development
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Nortek
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Industrial Machinery Manufacturing
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100 - 200 Employee
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Dir., Product Marketing
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Aug 2019 - Aug 2022
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Venmar CES
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Canada
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Industrial Machinery Manufacturing
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1 - 100 Employee
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VP Marketing
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2003 - Nov 2005
Responsible for leading product marketing team between two manufacturing location: Saskatoon, SK and St. Leonard-d'Aston, QC. Coached 18 sales and marketing personnel. Responsible for leading product marketing team between two manufacturing location: Saskatoon, SK and St. Leonard-d'Aston, QC. Coached 18 sales and marketing personnel.
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Trane
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Industrial Machinery Manufacturing
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700 & Above Employee
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Manager, Planning & Administration, Strategic Alliances
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2002 - 2003
Responsible for coordination of project management activities, communications and relationship management of alliance between two HVAC companies
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Manager, OEM Business Development
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2001 - 2002
Responsible for assessing opportunities in a $3.2B business for selling technology, products and/or services in industries outside of the air conditioning industry and make recommendations to senior leadership for new opportunities
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Trane
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Industrial Machinery Manufacturing
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700 & Above Employee
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Director Marketing, Commercial and Unitary Manufacturing and Distribution
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1997 - 2000
Create the demand-creation process in Europe: research, development, communications, training. Set marketing strategy for product teams and coordinate between 4 product managers. Develop corporate communications strategy; Frequent travel to educate and motivate associates. Responsible for marketing tool development for dealer and commercial distribution channels. Acquire and develop new associates. Create the demand-creation process in Europe: research, development, communications, training. Set marketing strategy for product teams and coordinate between 4 product managers. Develop corporate communications strategy; Frequent travel to educate and motivate associates. Responsible for marketing tool development for dealer and commercial distribution channels. Acquire and develop new associates.
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Trane
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Industrial Machinery Manufacturing
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700 & Above Employee
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Product & Systems Marketing
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1984 - 1996
Various Marketing and Management positions in:product and business improvement teams. - Coils & Fans - Chiller Systems - Self Contained System - Business Reengineering Various Marketing and Management positions in:product and business improvement teams. - Coils & Fans - Chiller Systems - Self Contained System - Business Reengineering
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Education
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Trane Graduate Training Program
Graduate, Heating, Air Conditioning, Ventilation and Refrigeration Sales & Marketing Engineering -
Iowa State University
Bachelor of Science (BS), Agricultural Engineering