Bruce Anderson

Director Marketing at Nortek Air Solutions, LLC
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Contact Information
us****@****om
(386) 825-5501
Location
Onalaska, Wisconsin, United States, US
Languages
  • English Native or bilingual proficiency

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Experience

    • United States
    • Machinery Manufacturing
    • 300 - 400 Employee
    • Director Marketing
      • Aug 2021 - Present

    • Dir., Business Analytics & Strategy
      • Dec 2016 - Aug 2022

    • Director Marketing
      • Nov 2005 - Dec 2016

      Involved in:- demand creation- advertising- market research- sales office operations- sales management- shows and meetings- distribution management- Incentive trips- brand development

    • Industrial Machinery Manufacturing
    • 100 - 200 Employee
    • Dir., Product Marketing
      • Aug 2019 - Aug 2022

    • Canada
    • Industrial Machinery Manufacturing
    • 1 - 100 Employee
    • VP Marketing
      • 2003 - Nov 2005

      Responsible for leading product marketing team between two manufacturing location: Saskatoon, SK and St. Leonard-d'Aston, QC. Coached 18 sales and marketing personnel. Responsible for leading product marketing team between two manufacturing location: Saskatoon, SK and St. Leonard-d'Aston, QC. Coached 18 sales and marketing personnel.

    • Industrial Machinery Manufacturing
    • 700 & Above Employee
    • Manager, Planning & Administration, Strategic Alliances
      • 2002 - 2003

      Responsible for coordination of project management activities, communications and relationship management of alliance between two HVAC companies

    • Manager, OEM Business Development
      • 2001 - 2002

      Responsible for assessing opportunities in a $3.2B business for selling technology, products and/or services in industries outside of the air conditioning industry and make recommendations to senior leadership for new opportunities

    • Industrial Machinery Manufacturing
    • 700 & Above Employee
    • Director Marketing, Commercial and Unitary Manufacturing and Distribution
      • 1997 - 2000

      Create the demand-creation process in Europe: research, development, communications, training. Set marketing strategy for product teams and coordinate between 4 product managers. Develop corporate communications strategy; Frequent travel to educate and motivate associates. Responsible for marketing tool development for dealer and commercial distribution channels. Acquire and develop new associates. Create the demand-creation process in Europe: research, development, communications, training. Set marketing strategy for product teams and coordinate between 4 product managers. Develop corporate communications strategy; Frequent travel to educate and motivate associates. Responsible for marketing tool development for dealer and commercial distribution channels. Acquire and develop new associates.

    • Industrial Machinery Manufacturing
    • 700 & Above Employee
    • Product & Systems Marketing
      • 1984 - 1996

      Various Marketing and Management positions in:product and business improvement teams. - Coils & Fans - Chiller Systems - Self Contained System - Business Reengineering Various Marketing and Management positions in:product and business improvement teams. - Coils & Fans - Chiller Systems - Self Contained System - Business Reengineering

Education

  • Trane Graduate Training Program
    Graduate, Heating, Air Conditioning, Ventilation and Refrigeration Sales & Marketing Engineering
    1984 - 1984
  • Iowa State University
    Bachelor of Science (BS), Agricultural Engineering
    1979 - 1984

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