Experience

Žitni Terminal d.o.o.
• Croatia
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee
• Chief Commercial Officer

  • May 2023 - Present


RWA Hrvatska d.o.o.

• Croatia
• Business Supplies & Equipment
• 1 - 100 Employee

• Head of Sales and Marketing

  • Jan 2023 - May 2023

• Fertilizer and Crop Protection Product Manager

  • Sep 2020 - Jan 2023

• Head Of Plant Protection Sales

  • Jan 2018 - Sep 2020

  Annual negotiations with main suppliers for purchasing pesticides in CroatiaWhole selling to the key accounts, regular monthly activities and monitoring sellingField workKPI analysisSupply and distributions of productsImplementation of all sales activities in whole CroatiaDaily communication and negotiation with key accounts to achieve planned turnoverGrowth and growth planningSWOT analysisWeekly, monthly, quarterly and annual market analysis and competitionManagement and mentoring team of 12 sales representatives in sales of pesticides Show less

• Key Account Manager

  • Jan 2016 - Dec 2017

  Maintaining contacts with key accounts related to the sale of seed crops, pesticides and mineral fertilizersGrowth and DevelopmentUnderstanding the overall businessMake excellent business relationships with key accountsCoordinate activities with other key accounts managersTake care of product delivery on timeKnowledge of consumer needs

• Head Of Direct Sales

  • Jan 2015 - Jan 2016

  Team leader of 10 sales representatives in direct field salesCommunication with potential buyersPlanning, organization and active sales management in the direct / individual sales departmentField workSales Team Motivation

• Sales Representative

  • Jan 2006 - Jan 2015

  Direct sales of goods to customersField workCaring about availability and delivery of goodsOrganizing the presentation of the own branded products and implementing marketing and sales strategies for customersTake care of the paymentSales promotion



Agroflora Projekt d.o.o.

• Director / Owner

  • Jan 2003 - Jan 2006

  Own trade of agricultural raw materials Wholesale and retail Annual procurement of goods from suppliers from Croatia and neighboring countries Own trade of agricultural raw materials Wholesale and retail Annual procurement of goods from suppliers from Croatia and neighboring countries