Partnerships and Events Manager

• Oct 2022 - Present

Marketing Director

• Nov 2020 - Present

Leads all marketing and PR for the Columbus Blues Alliance, including email marketing, managing social media channels, PR and press releases, and digital marketing. Successfully grew social media audience by 25% and increased engagement across all social platforms. Revised PR and press release distribution process, resulting in first organic press pickup for the organization in more than 5 years. Created a member communication strategy utilizing all available channels to inform and engage existing member base, resulting in increased attendance and engagement in annual CBA programs such as the Columbus Blues Challenge and Columbus Blues Hall of Fame. Updated graphic design standards and processes to create a more professional visual identity across digital platforms Show less