David Stob
Director of Media Strategy at Rhythm- Claim this Profile
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English Full professional proficiency
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Spanish Limited working proficiency
Topline Score
Bio
Credentials
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The Trade Desk Edge Academy Certified: Marketing Foundations
The Trade DeskApr, 2022- Sep, 2024 -
Digital Advertising
QuantcastSep, 2021- Sep, 2024 -
Google Ads Video Certification
Google Digital Academy (Skillshop)May, 2023- Sep, 2024 -
Google Ads Search Certification
Google Digital Academy (Skillshop)Feb, 2023- Sep, 2024
Experience
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Rhythm
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Advertising Services
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1 - 100 Employee
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Director of Media Strategy
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May 2022 - Present
Lead senior team of Media Strategists and Media Managers to drive strategic media development and growth opportunities for the agency Demonstrating effective knowledge on omnichannel trends in order to provide media recommendations and new opportunities based on changing media consumption Client stewardship of all media recommendations as part of the Marketing Strategy team to demonstrate effectiveness of each channel and tactic Analyze, negotiate, and monitor opportunities with media partners Maintain and develop relationships with media partners, working as a point of escalation for any issues Ongoing campaign management and strategic stewardship of buy schedules across key clients Develop and implement special project-based work across a variety of clients and internal initiatives Show less
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Schifino Lee Advertising + Branding
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United States
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Advertising Services
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1 - 100 Employee
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Media Director
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Nov 2019 - May 2022
• Lead a team of media professionals to provide strategic media and marketing direction to all clients • Develop strategic partnerships with vendors in all channels including traditional, digital, and social media to ensure marketing initiatives align strategically with client’s goals through each media tactic • Collaborate with all agency teams including Account Management, PR, Social, Creative, and Finance • Assess performance data to continuously optimize to the strongest performing tactics in each media plan to ensure client KPIs are being achieved and surpassed • Manage client budgets and reconciliation across all campaigns • Utilize and recommend use of analytics tools and data including Google Analytics, Quantcast, Nielsen, Comscore, Scarborough and several others Specialties • Media Planning and placement • Detail-oriented proposals and plans • Strategic thinking and problem solving • Coordinated Marketing, Media and PR objectives Show less
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FKQ Advertising
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United States
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Advertising Services
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1 - 100 Employee
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Media Supervisor
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Sep 2012 - Nov 2019
• Develop multi-media plans for national, regional and local accounts • Negotiate and place national digital and print, spot market TV, cable, radio, OOH and nontraditional media contracts • Conduct post-buy analysis quarterly or as needed • Record and approve billing and budget spreadsheets and maintain media flowcharts for clients • Supervise assistants and aid colleagues in client services • Develop multi-media plans for national, regional and local accounts • Negotiate and place national digital and print, spot market TV, cable, radio, OOH and nontraditional media contracts • Conduct post-buy analysis quarterly or as needed • Record and approve billing and budget spreadsheets and maintain media flowcharts for clients • Supervise assistants and aid colleagues in client services
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Wenstrom Communications, Inc.
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United States
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Advertising Services
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1 - 100 Employee
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Media Planner/Buyer
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Jan 2011 - Sep 2012
• Develop multi-media plans for several clients inclusive of health care, restaurant, media, and insurance segments • Negotiate traditional and nontraditional media contracts as well as negotiate Added Value simultaneously in multiple DMAs • Conduct post-buy analysis quarterly • Approve client billing and manage accounts independently • Develop multi-media plans for several clients inclusive of health care, restaurant, media, and insurance segments • Negotiate traditional and nontraditional media contracts as well as negotiate Added Value simultaneously in multiple DMAs • Conduct post-buy analysis quarterly • Approve client billing and manage accounts independently
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Bisk Education
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United Kingdom
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Technology, Information and Internet
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Media Buyer
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Sep 2010 - Jan 2011
• Analyze and recommend new vendors on a Cost-Per-Acquisition basis for seven national universities' online programs • Negotiate and place interactive media including online placements, industry newsletters, solo emails and Publisher hosted content • Maintain monthly budgets and trending for clients • Analyze ROI and ensure performance, optimizing each campaign by creative and placement • Analyze and recommend new vendors on a Cost-Per-Acquisition basis for seven national universities' online programs • Negotiate and place interactive media including online placements, industry newsletters, solo emails and Publisher hosted content • Maintain monthly budgets and trending for clients • Analyze ROI and ensure performance, optimizing each campaign by creative and placement
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St. Claire Group
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United States
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Media Planner/Buyer
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Dec 2008 - Jul 2010
• Develop multi-media plans for the state of Indiana's largest healthcare network, inclusive of several service lines across 19 hospitals • Negotiate and place TV, cable, radio, digital, paid social, OOH and nontraditional media contracts as well as negotiate Added Value in six DMA markets • Conduct post-buy analysis quarterly or as needed by campaign • Record and approve billing and budget flowcharts and spreadsheets for clients • Develop multi-media plans for the state of Indiana's largest healthcare network, inclusive of several service lines across 19 hospitals • Negotiate and place TV, cable, radio, digital, paid social, OOH and nontraditional media contracts as well as negotiate Added Value in six DMA markets • Conduct post-buy analysis quarterly or as needed by campaign • Record and approve billing and budget flowcharts and spreadsheets for clients
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Miller Brooks, Inc.
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United States
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Advertising Services
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1 - 100 Employee
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Media Planner/Buyer
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Jun 2008 - Dec 2008
• Negotiate and place print ads locally, nationally and internationally in primarily B2B and trade publications • Provide POVs to clients on advertising opportunities • Schedule and communicate all deadlines with Production Managers • Track competitive advertising in national trade publications • Negotiate and place print ads locally, nationally and internationally in primarily B2B and trade publications • Provide POVs to clients on advertising opportunities • Schedule and communicate all deadlines with Production Managers • Track competitive advertising in national trade publications
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Young & Laramore
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United States
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Advertising Services
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1 - 100 Employee
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Media Planner/Buyer
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Aug 2004 - Jun 2008
• Negotiate and place media contracts for more than 15 clients through tenure at the state's largest media agency in several markets across the Midwest • Develop and recommend media plans and budgets for clients • Assist planners and buyers in campaign management • Negotiate and place media contracts for more than 15 clients through tenure at the state's largest media agency in several markets across the Midwest • Develop and recommend media plans and budgets for clients • Assist planners and buyers in campaign management
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Education
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2010 - 2010
University of San Francisco - Masagung Graduate School of Management
Professional Certificate, Integrated Online Strategies -
2001 - 2004
Ball State University
B.A., Advertising -
2000 - 2001
Purdue University Northwest
Communications
Community
