Darya Nekhviadovich

Growth Product Manager at LogicLike
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Contact Information
us****@****om
(386) 825-5501
Location
Minsk, Belarus, BY
Languages
  • Russian Native or bilingual proficiency
  • English Limited working proficiency
  • German Elementary proficiency
  • Polish Elementary proficiency

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Екатерина Литвинко

С Дашей работали в одной организации, но совместно в проектах. Хочу порекомендовать Дарью в качестве маркетолога-аналитика/продуктового аналитика, обладающей высоким уровнем знаний, компетенций, огромная воля к достижениям. В Дарье есть большой потенциал и много желания развиваться профессионально и быть максимально полезной компании в которой работает. Даша талантлива, отзывчива, нацелена на саморазвитие. Рекомендую!

Olga Brovka

Работали с Дарьей над совместными проектами и стартапами. Дарья очень трудолюбивый и замотивированный человек. В работе отличается инициативностью и умением зарядить и мотивировать команду на достижение успеха. Легко справляется с задачами, связанными с анализом и обоснованием выбранных решений. Системно подходит к любой проблеме, использует только релевантные инструменты. Всегда доводит свою работу до желаемого результата. В хаосе не утонет, умеет выстроить стратегию и находить решения. Отличный коммуникатор.

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Credentials

  • Управление продуктом на основе аналитики. GoPractice! Симулятор
    GoPractice, Inc
    Apr, 2021
    - Sep, 2024
  • AD MONETIZATION. THEORY AND PRACTICE
    devtodev
    Nov, 2020
    - Sep, 2024
  • A/B TESTS IN GAMES. FROM A TO B
    devtodev
    Oct, 2020
    - Sep, 2024
  • Product Mindset Beginner
    ProductSense
    Sep, 2020
    - Sep, 2024
  • Game Analytics: From Basics to Advanced Strategies
    devtodev
    Aug, 2020
    - Sep, 2024
  • Aspiring Internet Marketer Certificate
    Callbackhunter
    Apr, 2019
    - Sep, 2024
  • Professional work in Excel
    FIN.by
    Nov, 2018
    - Sep, 2024

Experience

  • LogicLike
    • Belarus
    • E-Learning Providers
    • 1 - 100 Employee
    • Growth Product Manager
      • Dec 2022 - Present

      Duties: - analyzing product performance metrics, gathering customer feedback, and using insights to continuously improve the product; - searching for new areas of growth, improvement, and innovation (growth hacking); - performing A/B tests: design, conduct and prepare reports showcasing results; - improving product monetization to find a balance between revenue generation and user retention; - app analytics planning: develop and set up event tracking in the apps. Duties: - analyzing product performance metrics, gathering customer feedback, and using insights to continuously improve the product; - searching for new areas of growth, improvement, and innovation (growth hacking); - performing A/B tests: design, conduct and prepare reports showcasing results; - improving product monetization to find a balance between revenue generation and user retention; - app analytics planning: develop and set up event tracking in the apps.

  • LeverX Group
    • United States
    • IT Services and IT Consulting
    • 200 - 300 Employee
    • Product Analyst (Mobile Apps)
      • Aug 2020 - May 2023

      Duties: - find points of growth and generate hypotheses (analyze data, conduct competitors analysis and user interviews to find ideas); - perform A/B tests: design, conduct and prepare reports showcasing results; - analyze app monetization to find a balance between revenue generation and user retention; - create analytics plan and implement analytics tools (Mixpanel, Amplitude, Appsflyer, GA, Firebase); - collaborate with UX Researches to decompose puzzling issues into a clear plan of action; - work directly with product and engineering to scope, prioritize and integrate growth hypotheses. Results: - implemented analytics tools and HADI growth cycle which increased the number of data-driven decisions in the team; - optimized the monetization strategy that increased conversion to payment by 2.1 p.p. - increased other main product metrics (MRR, ARPPU, Retention) by testing hypotheses for all steps of the AARRR funnel Show less

  • Activelizing
    • Australia
    • Health, Wellness & Fitness
    • Marketing Analyst
      • Apr 2018 - Aug 2020

      Responsible for: - prepare marketing and product analytic reports; - conduct competitors research (Mystery Shopper, Index Price, Marketing channel analysis); - conduct customer research (CJM, CSI, NPS, LTV, RFM-analysis). Result: - built the end-to-end marketing analytics by Power BI implementation - optimized the pricing process by improving the system of product analytics Responsible for: - prepare marketing and product analytic reports; - conduct competitors research (Mystery Shopper, Index Price, Marketing channel analysis); - conduct customer research (CJM, CSI, NPS, LTV, RFM-analysis). Result: - built the end-to-end marketing analytics by Power BI implementation - optimized the pricing process by improving the system of product analytics

  • GC Hozyain
    • Marketing Intern
      • Oct 2017 - Dec 2017

      - marketing research assistance - analysis of sales, offline events efficiency and procurement activities - marketing research assistance - analysis of sales, offline events efficiency and procurement activities

  • GROUPBY MC
    • Belarus
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Intern
      • Jun 2017 - Jun 2017

      - media plans creating - presentations and reports making - advertising effectiveness analysis - investigated Polomars - media plans creating - presentations and reports making - advertising effectiveness analysis - investigated Polomars

Education

  • Belarusian State Economic University
    Master's degree, Marketing
    2018 - 2019
  • International Marketing Competition BigGame 2018
    2018 - 2018
  • Belarusian State Economic University
    Bachelor's degree, Marketing
    2014 - 2018

Community

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