Experience

Armada Analytics, Inc.

• United States
• Real Estate
• 1 - 100 Employee

• Marketing Specialist

  • Dec 2022 - Present

  - Manage and monitor marketing project plans across business units to ensure projects remain within scope, are completed on time, and adhere to the allocated budget.- Own and manage the marketing agency vendor relationship, determining when to invest in new opportunities, proposing creative initiatives, and controlling the annual budget.- Digest monthly SEO reports and share a distilled summary with leadership on general status, upcoming changes, and new initiatives aligned with company strategy.- Collaborate with department heads to create clear marketing plans for product launches, email campaigns, and business development materials, ensuring messaging is appropriate for the audience and consistent with branding. - Develop and implement the marketing strategy through various milestone projects and lead new initiatives to ensure alignment with company objectives, while keeping stakeholders informed of project milestones from inception to completion to ensure KPIs and objectives are met.- Build, write, and execute email campaigns (nurture, drip) in Pardot, ensuring content mirrors the company brand.- Manage brand presence across multiple channels, including LinkedIn, email campaigns, website content/design, and intranet posts.- Create, design, and execute all marketing documents for both internal and external audiences, including new products, client re-engagement, email campaigns, and conference materials.- Partner with leaders to create clear and effective department communication strategies focused on new processes, product launches, and leadership announcements, to ensure accuracy and alignment with brand messaging. - Coordinate production of press releases, articles, and web content between subject matter experts and content writers to ensure messaging is clear, effective, and aligns with the company brand.- Lead the development, design, and execution of proposals, pitch decks, and business development materials in collaboration with leadership. Show less

• Content Specialist

  • Aug 2020 - Dec 2022

  - Established a strategy to increase the average website session duration by introducing an exit intent window, rewriting page content to include relevant SEO keywords, implementing clear page CTA’s, introducing video content, and reconfiguring site navigation, increasing session duration by 43%.- Implemented website news articles in 2021 by using SEO metrics to drive the content strategy, resulting in the consistent production of 21 articles and a decreased bounce rate of 119%- Introduced Google Ads across three business units, attaining an increase in department contracts by 305% and netting $128K in additional revenue in the first 18 months.- Researched, developed, and executed the marketing strategy for a product launch, including a tearsheet and pitchbook build, conference swag and booth design, and the configuration and content preparation of a Pardot drip campaign.- Developed the visual brand strategy for three department deliverables based on client feedback and competitor research, resulting in improved readability and client satisfaction.- Drove the strategy for the annual company content calendar, overseeing the execution of over 240+ items in 2022, including all intranet content, social media posts, press release coordination, lunch and learns, and web news articles.- Organized the company’s asset materials and led the strategy, development, and governance of a consolidated library with version control, resulting in improved utilization by company leaders.- Spearheaded the implementation and standup of a company intranet, including vendor selection, participation in contract negotiation, and the launch of communication campaigns to promote rollout, resulting in a 98% adoption rate within the first 6 months.- Pitched and coordinated a company-wide, environmental philanthropy initiative (Fill it Forward), successfully attaining the goal of providing running water and solar power to two families, as well as achieving over 5,700 bottle reuses. Show less

• Business Analyst I

  • Jan 2020 - Aug 2020

  - Assisted with a company-wide Salesforce rollout by communicating upcoming changes, best practices, and Salesforce capabilities to automate and consolidate current tasks.- Collaborated with department leaders to minimize manual production tracking and build customized weekly and monthly update reports that align to each customer’s need.- Performed Salesforce admin responsibilities, including account setup, new user creation, permission assignments, contract/price book creation, and user offboarding. Show less

• Underwriting Analyst

  • Feb 2019 - Jan 2020

  - Managed the production and delivery of Freddie Mac (FMAC) Asset Summary Reports (ASR) and Limited Scope deals for the purpose of loan securitization.- Recognized the opportunity to establish an ASR Training Guide that adheres to FMAC's regulatory standards, resulting in expedited user onboarding and an amplified ability to handle additional high-volume deals.

• Flood/Environmental Risk Analyst

  • Jul 2018 - Feb 2019

  - Oversaw department production by generating research for flood reports, monitoring monthlyflood zone updates, promptly communicating zone changes, reconciling invoices, andsuccessfully maintaining customer relationships.- Developed and organized the visual brand for the flood report deliverable through anunderstanding of client needs, resulting in improved readability, client referrals, and an increasein production.- Maintained an accuracy rate of over 95% when preparing flood, compliance, and seismic reportsin a high-volume environment Show less



Dobson, Jones, Ball, Phillips & Bridges, P.A.

• Greenville, South Carolina

• Legal Assistant

  • Nov 2017 - Jun 2018

  • General office responsibilities including answering the phone; scheduling clients; maintaining multiple attorneys’ calendars; taking and processing payments; creating new client files; entering time, costs, and fees into billing system; ordering supplies; making copies; sending faxes; filing invoices and client information • Draft legal documents such as Wills; Trusts; Powers of Attorney; Memorandums; Deeds; Stock Certificates; Affidavits; Operating Agreements; Amendments and Restatements; Minute Books • Prepare, edit, and proofread legal documents, including correspondence, to ensure grammar, and proper formatting requirements are being met • Create and maintain various log systems to track and monitor progress regarding client work, outgoing documents, and documents awaiting client pickup • Utilize programs such as Microsoft Office (Outlook, Excel, Word), NitroPro, Tabs, and Stamps to perform legal and administrative tasks • Perform legal research to ensure state and federal statutes are being dutifully followed Show less



Loft

• Greenville, South Carolina

• Sales Associate

  • Apr 2016 - Jan 2018

  • Used discretion and confidentiality when handling customers’ personal information (Social Security Number, home address, annual income) when building store credit by opening credit cards • Monitored progress in an online database relating to customer orders (online and in-store) by utilizing electronic devices in order to efficiently serve the customers’ needs • Seamlessly operated register, handled sales transactions, and positively interacted with customers to provide the highest level of customer service • Followed store procedures to confirm that register amounts and monetary amounts were equal • Multitasked by assisting customers with questions regarding products both in the store and online to guarantee all inquiries were satisfied • Trained new employees in register operations, placing online orders, and monitoring customer activity to ensure an elevated level of loss prevention Show less



Morikami Park Elementary School

• Delray Beach, FL

• Aftercare Counselor

  • Nov 2012 - Dec 2015

  • Managed assigned group of 20+ students during aftercare activities while supervising other various age groups (kindergarten through fifth grade) • Trained new employees regarding the rules and procedures to ensure complete safety for students and staff • Wrote content for and edited annual newsletter for entire aftercare program to ensure accuracy and professionalism • Taught weekly E-Book club to encourage students to think critically and make connections within the text • Managed assigned group of 20+ students during aftercare activities while supervising other various age groups (kindergarten through fifth grade) • Trained new employees regarding the rules and procedures to ensure complete safety for students and staff • Wrote content for and edited annual newsletter for entire aftercare program to ensure accuracy and professionalism • Taught weekly E-Book club to encourage students to think critically and make connections within the text