Dr. Michael Tatonetti, CPP, CAE (he/him)
Founder, Consultant, and Speaker at Pricing for Associations- Claim this Profile
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Bio
Katie Wei
Michael is an absolute pleasure to work with. He's so prepared for absolutely everything, so quick that his wit can make an audience laugh or save a technical snafu. He's a natural leader and a people person, a gravitational force for good. I had the honor of Michael asking me to speak for PPS and his confidence in me was a game changer as I got up on that stage. He's an expert in everything he does and is always fascinating to work with, talk to and I couldn't recommend a better person for anything pricing, authorship or associations! His expertise is as deep as it is wide. His authenticity and honesty are admirable. The joy he brings to his work is uplifting. He is someone you'll want on your team!
Kim Pawlak
A big thank you to Michael for sharing his 10 Starbucks pricing hacks for an article in the October 2021 issue of The Membership Management Report. He was a pleasure to interview and I will be sure to come back to him for more great advice for our readers on how to communicate value when pricing!
Jennifer Schlueter, CAE
Dr. Michael joined us as a speaker at our virtual conference and he did not disappoint! I had the pleasure of listening to him speak earlier this year and knew his information was very timely and relevant for our group of Association Executives that I reached out to him mid-session to check his availability. Our attendees found his presentation very thought provoking and gave them tools to begin implementing immediately. Dr. Michael was also very easy to work with during the planning and customization of his session for our group. I'd welcome the opportunity to work together again.
Katie Wei
Michael is an absolute pleasure to work with. He's so prepared for absolutely everything, so quick that his wit can make an audience laugh or save a technical snafu. He's a natural leader and a people person, a gravitational force for good. I had the honor of Michael asking me to speak for PPS and his confidence in me was a game changer as I got up on that stage. He's an expert in everything he does and is always fascinating to work with, talk to and I couldn't recommend a better person for anything pricing, authorship or associations! His expertise is as deep as it is wide. His authenticity and honesty are admirable. The joy he brings to his work is uplifting. He is someone you'll want on your team!
Kim Pawlak
A big thank you to Michael for sharing his 10 Starbucks pricing hacks for an article in the October 2021 issue of The Membership Management Report. He was a pleasure to interview and I will be sure to come back to him for more great advice for our readers on how to communicate value when pricing!
Jennifer Schlueter, CAE
Dr. Michael joined us as a speaker at our virtual conference and he did not disappoint! I had the pleasure of listening to him speak earlier this year and knew his information was very timely and relevant for our group of Association Executives that I reached out to him mid-session to check his availability. Our attendees found his presentation very thought provoking and gave them tools to begin implementing immediately. Dr. Michael was also very easy to work with during the planning and customization of his session for our group. I'd welcome the opportunity to work together again.
Katie Wei
Michael is an absolute pleasure to work with. He's so prepared for absolutely everything, so quick that his wit can make an audience laugh or save a technical snafu. He's a natural leader and a people person, a gravitational force for good. I had the honor of Michael asking me to speak for PPS and his confidence in me was a game changer as I got up on that stage. He's an expert in everything he does and is always fascinating to work with, talk to and I couldn't recommend a better person for anything pricing, authorship or associations! His expertise is as deep as it is wide. His authenticity and honesty are admirable. The joy he brings to his work is uplifting. He is someone you'll want on your team!
Kim Pawlak
A big thank you to Michael for sharing his 10 Starbucks pricing hacks for an article in the October 2021 issue of The Membership Management Report. He was a pleasure to interview and I will be sure to come back to him for more great advice for our readers on how to communicate value when pricing!
Jennifer Schlueter, CAE
Dr. Michael joined us as a speaker at our virtual conference and he did not disappoint! I had the pleasure of listening to him speak earlier this year and knew his information was very timely and relevant for our group of Association Executives that I reached out to him mid-session to check his availability. Our attendees found his presentation very thought provoking and gave them tools to begin implementing immediately. Dr. Michael was also very easy to work with during the planning and customization of his session for our group. I'd welcome the opportunity to work together again.
Katie Wei
Michael is an absolute pleasure to work with. He's so prepared for absolutely everything, so quick that his wit can make an audience laugh or save a technical snafu. He's a natural leader and a people person, a gravitational force for good. I had the honor of Michael asking me to speak for PPS and his confidence in me was a game changer as I got up on that stage. He's an expert in everything he does and is always fascinating to work with, talk to and I couldn't recommend a better person for anything pricing, authorship or associations! His expertise is as deep as it is wide. His authenticity and honesty are admirable. The joy he brings to his work is uplifting. He is someone you'll want on your team!
Kim Pawlak
A big thank you to Michael for sharing his 10 Starbucks pricing hacks for an article in the October 2021 issue of The Membership Management Report. He was a pleasure to interview and I will be sure to come back to him for more great advice for our readers on how to communicate value when pricing!
Jennifer Schlueter, CAE
Dr. Michael joined us as a speaker at our virtual conference and he did not disappoint! I had the pleasure of listening to him speak earlier this year and knew his information was very timely and relevant for our group of Association Executives that I reached out to him mid-session to check his availability. Our attendees found his presentation very thought provoking and gave them tools to begin implementing immediately. Dr. Michael was also very easy to work with during the planning and customization of his session for our group. I'd welcome the opportunity to work together again.
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Credentials
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Certified Pricing Professional (CPP)
Professional Pricing SocietyOct, 2019- Sep, 2024 -
Certified Association Executive (CAE)
ASAE: The Center for Association LeadershipJan, 2020- Sep, 2024
Experience
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Pricing for Associations
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United States
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Non-profit Organizations
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1 - 100 Employee
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Founder, Consultant, and Speaker
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Jan 2017 - Present
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Professional Pricing Society
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United States
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Professional Training and Coaching
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1 - 100 Employee
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Vice President
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Jun 2016 - May 2022
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I CAN SCHOOLS
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United States
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Education Administration Programs
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1 - 100 Employee
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Principal and Principal Fellow Mentor (Executive Director)
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Dec 2014 - Jun 2016
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Destiny Metropolitan Worship Church
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United States
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Religious Institutions
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1 - 100 Employee
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Executive Director
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Jul 2013 - Dec 2014
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Director of Education and Faculty
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Jun 2011 - Jul 2013
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Education
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West Coast Bible College and Seminary
Doctor of Ministry (D.Min.), Nonprofit Leadership -
Liberty University
Master of Arts (M.A.), Theological Studies -
Liberty University
Bachelor of Science (B.S.), Religion