Experience

Amaltheia Yada P.C.

• Greece
• Wholesale
• 1 - 100 Employee

• Marketing & Business Development Director

  • Dec 2022 - Present

  - Devises Marketing plans and Social Media strategy. - Generates Business growth from existing and new channels / TG / product offerings. - Devises Marketing plans and Social Media strategy. - Generates Business growth from existing and new channels / TG / product offerings.



bofrost*

• Germany
• Mobile Food Services
• 700 & Above Employee

• Chief Marketing Officer Greece & Cyprus

  • Apr 2022 - Oct 2022

  - Driving Marketing & Commercial actions to win in the marketplace - Leveraging bofrost* European market leader position in frozen foods to build optimal marketing mix & cross-border capabilities. - Driving Marketing & Commercial actions to win in the marketplace - Leveraging bofrost* European market leader position in frozen foods to build optimal marketing mix & cross-border capabilities.



Momentum Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Group Account Director

  • Feb 2020 - Apr 2021

  * 360 campaigns generation for Coca-Cola, Shell, Nestlé / Loumidis / CPW. * Strategy, brand campaigns, IT projects management, Information Security, digital promotions, Social Media, Experiential. * 360 campaigns generation for Coca-Cola, Shell, Nestlé / Loumidis / CPW. * Strategy, brand campaigns, IT projects management, Information Security, digital promotions, Social Media, Experiential.



Aea Relate

• Greece
• Public Relations and Communications Services
• 1 - 100 Employee

• PR & Corporate Communications Director

  • 2021 - 2021

  * Develops the Strategic, Media, PR, Social Media & Corporate communication for local & international key players across industries (Telecommunications, Energy, Shipping, FMCG, IT, Digital Services, etc). * Press events, product launches, Fora participation, crisis management, public image improvement, SoMe profile & content upgrade. * Digitalization of major customers via IT systems & cloud technologies. * Develops the Strategic, Media, PR, Social Media & Corporate communication for local & international key players across industries (Telecommunications, Energy, Shipping, FMCG, IT, Digital Services, etc). * Press events, product launches, Fora participation, crisis management, public image improvement, SoMe profile & content upgrade. * Digitalization of major customers via IT systems & cloud technologies.



PromoPark, SA

• Greece
• Retail
• 1 - 100 Employee

• International Freelance Consultant / Technology Hub Director

  • Mar 2019 - Dec 2019

  * Innovative technologies to generate incremental sales at the POS. * Articulated & Implemented Freelance Marketing Strategy: Brand & Experiential Category. Communication; Creative Content; Digital Marketing Campaigns; Experiential & Trade Events; Workshops; Exhibitions; Team Building activities. * CRM tools, ROI analysis and P&L projections to assess viability of new projects. * Member of the SSI Network. * Innovative technologies to generate incremental sales at the POS. * Articulated & Implemented Freelance Marketing Strategy: Brand & Experiential Category. Communication; Creative Content; Digital Marketing Campaigns; Experiential & Trade Events; Workshops; Exhibitions; Team Building activities. * CRM tools, ROI analysis and P&L projections to assess viability of new projects. * Member of the SSI Network.



The Coca-Cola Company

• United States
• Food and Beverage Services
• 700 & Above Employee

• BU Creative Content Manager (Director level) Coca-Cola Central & Eastern Europe (27 markets)

  • Jun 2018 - Feb 2019

  * Creative Marketing Content - Marketing Mix* TV spots - ATL Integrated Marketing Communication - Social Media facebook YouTube Instagram formats - Influencers* Global Coke Christmas TV spot aired across 187 countries - 108 ONS and above* Voted top 1% best Presenter / Storyteller worldwide.

• Head of Experiential Marketing & Licensing - Central & Eastern Europe Business Unit (27 markets)

  • Oct 2016 - May 2018

  * Experiential Strategic Brand Marketing - 30 Million budget / half million Euro savings* B2B - B2C General Management of the Coca-Cola Pop-Up stores (physical / Social Media / e-Commerce). 4 external agencies. Est. 1.2 Million Euro revenue.* Developed the complete IT road map of the e-commerce business: System Alignment, ensuring Operational Excellence, Information Security & Governance.* People leader dotted line management* Ran the biggest phygital promotion of the year (WOAH Summer House) across 10 markets with 24 Million organic reach and 305K € media value. Show less

• Senior Brand Experience Marketing Manager - Central & Southern Europe (23 markets)

  • Sep 2010 - Sep 2016

  * Brand Experiential Marketing Strategy - Brand portfolio - Marketing Mix - Sampling & Assets Branding - Activations Implementation - Events & Sponsorships* Digital campaigns: Gaming - Music Influencers - YouTubers - Viral videos.

• Marketing Assets and Promotions Manager / Digital Manager

  • Oct 2006 - Aug 2010

  * First European Coca-Cola Content Management platform / SEM and SEO strategies* First YouTube channel for Fanta in Europe.



Marketing Luxury Cosmetics company

• Freelance Marketing Consultant

  • Feb 2013 - Dec 2016

  * 360 Marketing plan across channels * ATL/BTL media campaigns; social media calendar; POS promotions * AR app for live makeup looks * Nail / eyes / facial creams dedicated guerilla marketing * ROI optimization * Retail & shopper strategy & implementation * Consumer-journey tracking / analysis & corrective actions management * Loyalty / bring-a-friend / reward programs conceptualization & development * 360 Marketing plan across channels * ATL/BTL media campaigns; social media calendar; POS promotions * AR app for live makeup looks * Nail / eyes / facial creams dedicated guerilla marketing * ROI optimization * Retail & shopper strategy & implementation * Consumer-journey tracking / analysis & corrective actions management * Loyalty / bring-a-friend / reward programs conceptualization & development



Japan Tobacco International S.A. Hellas

• Brand Equity and Communications Strategy Manager

  • Jul 2005 - Sep 2006

  * ATL / BTL Brand Marketing campaigns of Camel, Winston, Vantage & More cigarette brands (FMCG Industry best practice), +5% market share growth. * Successful launches (EU best practices) of Camel Natural Flavor and the Camel Mykonos Limited Edition series. * Led the full IT project management of the website and the online content. * ATL / BTL Brand Marketing campaigns of Camel, Winston, Vantage & More cigarette brands (FMCG Industry best practice), +5% market share growth. * Successful launches (EU best practices) of Camel Natural Flavor and the Camel Mykonos Limited Edition series. * Led the full IT project management of the website and the online content.



Shell

• Oil and Gas
• 1 - 100 Employee

• Marketing & Communications Manager

  • Jul 2002 - Dec 2004

  * Drove the Marketing & Commercial Strategy of Natural Gas home installation services & appliance, leading B2B and B2C campaigns & a team of 4 telemarketers: broke-even within the first 1,5 years. * Led the IT transformation, including website design-development-monitoring. * Set-up and managed 5 Shell Consumer outlets in Athens: stores events, activations & PR: market leader in home appliances & services within 2 years. * Drove the Marketing & Commercial Strategy of Natural Gas home installation services & appliance, leading B2B and B2C campaigns & a team of 4 telemarketers: broke-even within the first 1,5 years. * Led the IT transformation, including website design-development-monitoring. * Set-up and managed 5 Shell Consumer outlets in Athens: stores events, activations & PR: market leader in home appliances & services within 2 years.



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Business Consultant - Project Manager

  • Sep 1994 - Oct 1999

  * Fixed-Term Contracts - Consultation: B2B / B2C in Marketing, Sales and International Export Business in various industries: L’Oreal; Mines & West London; SATO Office Furniture; Cephalonian Fisheries; Novart. * Fixed-Term Contracts - Consultation: B2B / B2C in Marketing, Sales and International Export Business in various industries: L’Oreal; Mines & West London; SATO Office Furniture; Cephalonian Fisheries; Novart.



Galbraith's Limited

• United Kingdom

• Ship broker - Trainee

  • Oct 1990 - Jan 1991

  * Trainee Ship broker: Galbraith’s & Springfield Maritime S.A. (Onassis group) * Trainee Ship broker: Galbraith’s & Springfield Maritime S.A. (Onassis group)