Experience

פספורטוגו - אזרחות אירופאית

• Israel
• Legal Services
• 1 - 100 Employee

• Chief Executive Officer

  • Jul 2021 - Present

  Passportogo is the leading European citizenships service company in Israel. The company has been operating in the private and business sectors for more than 30 years, demonstrating professionalism and superior service, while saving its clients time and hassle. • Managing a business of 95 employees in Israel and abroad • Building a three-years growth plan and new marketing strategy • Introducing automation and digital marketing systems • Initiating anew operation concept and efficiency process Show less



Tornado Consumer Goods ltd.

• Israel
• Consumer Electronics
• 1 - 100 Employee

• VP Marketing, Innovation & Business Development

  • Nov 2020 - Jul 2021

  Tornado Consumer Products Ltd. was founded in 1988 and is a privately owned Israeli company. The company specializes in providing residential & commercial air conditioning solutions. Thanks to its exceptional quality, reliability & service standards, "Tornado" brand became the favorite air conditioner brand among customers and professional installers alike. • Building and implementing new marketing strategy and communication • Initiating a five-years growth plan and starting its implementation • Leading product development and technological innovation with international suppliers • Managing the marketing activity with NIS 25 million budget • Signing exclusive distribution agreement with Mitsubishi Heavy Industry Show less



Tadiran Indoor Air Quality

• Israel
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• VP International Marketing

  • Feb 2018 - Sep 2020

  Tadiran is a 60 years old Israeli public company dealing with development, manufacturing, importation & distribution of air conditioning systems. in the last few years Tadiran has expanded its global pretense and started operating in Latin America, USA, Western Europe & Central Africa.• Leading international rebranding process• Establishing global marketing tools and digital assets.• Penetrating international markets in Europe, Africa, and South America.• Building US Go-to-Market strategy, signing distribution & co-production agreements• Managing international marketing, sales, and technical support team• Participating in international exhibitions• Cooperating with the Israeli Export Institute, Chambers of Commerce Association, Government ministries & commercial attaches Show less

• VP Marketing & Innovation

  • Nov 2016 - Feb 2018

  • Executive Officer, managing the marketing department• Building innovation strategy, analyzing global markets and market trends• Initiating product development and new categories entrance (IoT, Heat Pumps, design)• Analyzing & identifying market needs, global trends & technological innovations• Managing Tadiran, Amcor and Crystal brands in the home appliances and air conditioning categories



Electra Consumer Products Ltd

• Israel
• Consumer Electronics
• 100 - 200 Employee

• Marketing Director

  • May 2004 - Aug 2016

  Electra Consumer Products, of the Elco Group (founded in 1951), is the most long-standing and leading company in Israel in the area of home electrical appliances, air-conditioning and communications. The Company is engaged in production, import, export, sales, distribution, marketing and provision of services for a broad variety of consumer electrical appliances which are used by millions of its customers at home, on the road and at work • Head of the marketing department including engineering and technical support • Built the product portfolio • Budget management: Digital , ATL, PR, new product launches, BTL and B2B activities • Created strategy and objectives both in Israel and the export activity overseas • Directed the R&D teams, defined and characterized products with suppliers abroad • Initiated entrance into new categories • Doubled the sales turnover & increased share of market • Led cross-functional marketing projects, created demand and improved profitability • Provided training and support to wholesalers and installers • Significantly improved brand's value (346 million NIS) Show less



S.Schestowitz

• Manufacturing
• 1 - 100 Employee

• Maketing Manager, Colgate-Palmolive Division

  • Jul 2002 - Apr 2004

  Shestowitz was founded in 1954, and is now one of the leading companies in the field of importing, marketing, and distributing fast-moving consumer products of international brands. The company operates in four main areas - personal care, cosmetics and perfumes, home care and food - and accompanies international brands all the way to the shelf and consumer's home. • Leading the marketing team (11 employees, 3 category managers, 3 brand managers) • Managed a variety of categories & international brands • Supported sales and trade marketing • Blocked competitive attacks while maintaining market leadership • Developed vertical market of dentists & dental hygienists Show less



Solgood Communication

• Telecommunications
• 1 - 100 Employee

• VP Marketing

  • Jun 2001 - Jul 2002

  Solggod is a privately owned company, considered as one of the most experienced communications companies in the market. The company provides comprehensive communications solutions to a wide range of cellular operators, ISPs and other business customers. • Managing and executing marketing activities • Making the best-selling brand in Pelephone network • Building the marketing strategy & products' roadmap • Professional guidance of the product managers, advertising and sales teams • Supporting distribution channels Show less



Internet Gold

• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Manager

  • Mar 2000 - May 2001

  • Managed the marketing department (12 employees) • Led the broadband internet revolution • Achieved leadership in the private market • Launched advanced products and services for the business market • Supported the sales teams • Managed the marketing department (12 employees) • Led the broadband internet revolution • Achieved leadership in the private market • Launched advanced products and services for the business market • Supported the sales teams



Orange

• France
• Telecommunications
• 700 & Above Employee

• Product Manager

  • Jun 1998 - Apr 2000

  • Member of the Co-founding team • Managed relationships with suppliers in Israel and abroad • Responsible for characterization and construction of the product line • Member of the Co-founding team • Managed relationships with suppliers in Israel and abroad • Responsible for characterization and construction of the product line