Growth Marketing Manager

• Nov 2022 - Present

Growth Marketer

• Aug 2021 - Dec 2022

Own channels like Email Marketing, SMS Marketing, Push Notifications Marketing and in-app marketing. Work with marketing & creative team to crack localised, relevant creative routes & build impactful media mix leveraging data & user insights for assigned products. Optimise user funnel via in-app & online marketing initiatives. Drive Marketing Automation Initiatives via CRM software for user acquisition, retention, referrals and cross-sell. Own go-to-market strategy and the execution of product launches Show less

Product Marketing Manager

• Jun 2020 - Mar 2022

Responsible for integrating Clevertap with the Website and set up communication according to user lifecycle stages to increase traffic and conversion Responsible for global marketing campaign calendar planning & execution. Responsible for managing 4 marketing associates. Optimise creative, content & targeting strategies on Paid online marketing channels via multiple creative A/B tests & introducing hyperlocal & personalised campaigns. Handle entire website communication and chatbot communication in order to improve user experience and increase retention and engagement. Show less

Growth Marketing Manager

• Sep 2017 - Jun 2020

Own global product & marketing campaign calendars (including CRM). Implemented "Use case based advertising strategy" with hyper-segmented/personalised audience & content. Driving primary & secondary In-app campaigns across multiple regions, leveraging user behaviour prints, & leading to user growth at low CAC. Conducted 50+ regional campaigns - ATL, BTL, CRM & Trade. Responsible for organic & paid demand within the region. Experienced in building monthly, and quarterly & AOP for the demand planning & growth for the online ordering business. Show less

Marketing Manager

• Feb 2017 - Sep 2018

Handle digital marketing for the brand (SEO, SEM, SMM, web improvements) and brought overall growth of 30% traffic and 45% online sales Involved in Branding, Strategy, ATL marketing activity and budgeting and Campaign shoots including OOH and TVCs. Handle digital marketing for the brand (SEO, SEM, SMM, web improvements) and brought overall growth of 30% traffic and 45% online sales Involved in Branding, Strategy, ATL marketing activity and budgeting and Campaign shoots including OOH and TVCs.

Digital Marketing Intern

• Aug 2016 - Oct 2016

Marketing Intern

• May 2016 - Aug 2016

Content Writer

• May 2016 - Jul 2016