Drishti Shah

Customer Marketing Success Manager at Alamance Foods Inc
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Contact Information
Location
Durham, North Carolina, United States, US
Languages
  • English -
  • Hindi Native or bilingual proficiency
  • Gujarati Native or bilingual proficiency
  • Marathi Elementary proficiency
  • French Elementary proficiency

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Credentials

  • Google Ads - Measurement Certification
    Google
    Apr, 2022
    - Sep, 2024
  • Google Ads Search Certi5cation
    Google
    Apr, 2022
    - Sep, 2024
  • Google Ads Video Certification
    Google
    Apr, 2022
    - Sep, 2024
  • Google Analytics Individual Qualification
    Google
    Apr, 2022
    - Sep, 2024
  • IRB Certification
    Collaborative Institutional Training initiative
    Sep, 2021
    - Sep, 2024

Experience

    • United States
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Customer Marketing Success Manager
      • Feb 2023 - Present
    • United States
    • Higher Education
    • 700 & Above Employee
    • Graduate Teaching Assistant
      • Aug 2022 - Dec 2022

      Teaching Assistant to a Professor at Purdue University for the Marketing Management course assisting with 320 students

    • Graduate Teaching Assistant
      • Jun 2022 - Aug 2022

      Worked as a Summer Graduate Teaching Assistant assisting a professor in her Principles of Marketing Class managing a diverse group of students

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Marketing Intern
      • Jun 2022 - Aug 2022

      • Researched and created content for all social platforms and assisted in creating campaign ideas for a Content Project and website design • Analyzed data and derived insights for marketing strategies using Google Data Studio and BigQuery and Project Managed using Asana • Proposed and acquired a $1000 budget to implement Digital Marketing using Google Ads, Analytics and LinkedIn Ads • Researched and created content for all social platforms and assisted in creating campaign ideas for a Content Project and website design • Analyzed data and derived insights for marketing strategies using Google Data Studio and BigQuery and Project Managed using Asana • Proposed and acquired a $1000 budget to implement Digital Marketing using Google Ads, Analytics and LinkedIn Ads

    • Entertainment
    • 1 - 100 Employee
    • Customer Service Representative
      • Oct 2021 - Aug 2022
    • India
    • Events Services
    • 1 - 100 Employee
    • Marketing and Customer Relations Executive and Investment Research Assistant Analyst
      • Aug 2019 - May 2021

      Investment Research Assistant Analyst • Produced 15% more profits, by analyzing and presenting data trends through Tableau data visualization for implementation • Investment Consultant of over 35 companies by forecasting company performance based on previous data insights Marketing and Customer Relations Senior Executive • Increased brand awareness and reach by 12%, by generating content ideas for Social Media Marketing campaigns on Instagram, using… Show more Investment Research Assistant Analyst • Produced 15% more profits, by analyzing and presenting data trends through Tableau data visualization for implementation • Investment Consultant of over 35 companies by forecasting company performance based on previous data insights Marketing and Customer Relations Senior Executive • Increased brand awareness and reach by 12%, by generating content ideas for Social Media Marketing campaigns on Instagram, using Reels • Generated 5% company growth and 10% savings for customers by promoting Sambhav into partnership with Booking.com, Expedia, Hotels.com, Agoda.com, etc. • Acquired 40 new customers by communicating company services and gathered intelligence for customer service and sales Show less Investment Research Assistant Analyst • Produced 15% more profits, by analyzing and presenting data trends through Tableau data visualization for implementation • Investment Consultant of over 35 companies by forecasting company performance based on previous data insights Marketing and Customer Relations Senior Executive • Increased brand awareness and reach by 12%, by generating content ideas for Social Media Marketing campaigns on Instagram, using… Show more Investment Research Assistant Analyst • Produced 15% more profits, by analyzing and presenting data trends through Tableau data visualization for implementation • Investment Consultant of over 35 companies by forecasting company performance based on previous data insights Marketing and Customer Relations Senior Executive • Increased brand awareness and reach by 12%, by generating content ideas for Social Media Marketing campaigns on Instagram, using Reels • Generated 5% company growth and 10% savings for customers by promoting Sambhav into partnership with Booking.com, Expedia, Hotels.com, Agoda.com, etc. • Acquired 40 new customers by communicating company services and gathered intelligence for customer service and sales Show less

    • India
    • Environmental Services
    • 1 - 100 Employee
    • Marketing and Sales Intern
      • Jun 2019 - Jul 2019

      • Formulated 20% boost in repeat sales by illustrating Digital Marketing opportunities to resolve low customer retention problem and collated SEO, Google Ads, and optimized on LinkedIn Ads and analyzed social campaign performance • Increased click through rate by 10% by strategizing the layout and SEO of the website making it user-friendly and interactive • Increased revenues by 28% by assisting Senior Manager in client selection decisions, and performed Customer Relationship activities • Formulated 20% boost in repeat sales by illustrating Digital Marketing opportunities to resolve low customer retention problem and collated SEO, Google Ads, and optimized on LinkedIn Ads and analyzed social campaign performance • Increased click through rate by 10% by strategizing the layout and SEO of the website making it user-friendly and interactive • Increased revenues by 28% by assisting Senior Manager in client selection decisions, and performed Customer Relationship activities

    • India
    • Retail Art Supplies
    • 1 - 100 Employee
    • Marketing, Business Sales and Content Writing Intern
      • Jun 2017 - Jul 2017

      • Increased sales by 30% and company reach by 17% by launching into shops, managing PR events, and implementing Influencer marketing • Promoted to Head of Interns and managed hiring and delegation of interns • Boosted company growth by 20% by constructing a team that supported success strategies and initiatives of target customers • Sold out company products for festive seasons through content writing and product marketing efforts • Increased sales by 30% and company reach by 17% by launching into shops, managing PR events, and implementing Influencer marketing • Promoted to Head of Interns and managed hiring and delegation of interns • Boosted company growth by 20% by constructing a team that supported success strategies and initiatives of target customers • Sold out company products for festive seasons through content writing and product marketing efforts

Education

  • Purdue University Krannert School of Management
    MSc Marketing, Marketing
    2021 - 2022
  • Usha Pravin Gandhi College of Arts, Commerce and Science
    Master's degree, Business/Commerce, General
    2019 - 2021
  • Mithibai College of Arts Chauhan Institute of Science and A.J. College of Commerce and Economics
    Bachelor of Management Studies- BMS, Management, Marketing
    2016 - 2019

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