Growth Strategy & Product Marketing, Senior Manager

• Dec 2022 - Present

- Led go-to-market strategies, achieving a 35% increase in product adoption post-launch.- Developed product messaging, resulting in a 10% uptick in new logo acquisition. - Owned and implementing re-positioning, re-packaging, and re-messaging of the product to align with market needs and product improvement - Mapped the active market, including TAM, SAM, and SOM- Streamlined sales enablement processes and CRM optimizations through implementing Highspot, boosting sales efficiency and productivity by 27%- Rehauled and oversaw website content strategy, driving a 30% increase in organic website traffic and brand visibility- Implemented growth hacking techniques such as brand awareness and persona-specific outreach sequences, display ad copy updates, inbound collateral, and outbound iteration, leading to a 35% rise in user acquisition rates.- Spearheaded revenue operations, through rehauling Salesforce, implementing a new end-to-end revenue system and process- Enhanced lead management processes- Trained a SDR team, realizing a 15% growth in qualified opportunities - Owned and created all C-suite facing collateral, keynotes, and presentations Show less

Product Marketing Manager

• Feb 2022 - Dec 2022

- Launched and drove integrated, full-funnel campaigns and product launches, including account-based marketing, brand awareness etc. across channels, various user segments ,and categories- Defined product messaging, positioning, and leading trainings on across the organization to align on GTM messaging - Defined and iterated the first and following pricing and packaging initiatives and produced a cost-plus pricing model, a value-based pricing model, and ICP-segmented packages - Updated and maintained the product positioning and messaging guide for pharmaceutical/life sciences manufacturing execution system (MES) software and augment reality-based technique media - Created customer-facing collateral such as decks and white papers, ranging from product overview, functionalities to customer stories- Collaborated on value-driven messaging, ROI, TCO, and blending into sales process while producing collateral for all (10+) strategic accounts-Created, owned, and trained on the competitive intelligence program (battlecards, teardowns, packaging etc.), and enabled deals - Influenced product strategy by providing market intelligence- Owned the repositioning and repackaging initiatives Show less

Vice President of Marketing and Public Relations

• Nov 2021 - Dec 2022

Representing the Asian American Young Professionals across the United States in a leadership capacity in regards to marketing and public relations Representing the Asian American Young Professionals across the United States in a leadership capacity in regards to marketing and public relations

Partnerships and Product Marketing Manager

• Apr 2021 - Feb 2022

- Build and expand Kyocera's activities in Product Marketing, sales channel development through Request for Proposals, Technical Program Management to achieve strategic initiatives for expansion- Create new frameworks to engage and scale new strategic partners as a part of the Sales Enablement strategy through CRM system usage and digital marketing updates- Create and execute Go-to-Market plans for Kyocera Group Companies' product launches - Work closely with stakeholders in product, engineering, legal, finance on an international scale to execute and improve operations/processes and identify opportunities for improved efficiency Show less

Organizational Change Management Consultant

• Feb 2020 - May 2021

- Crafted framework, training, enablement strategy, and subject matter as the first Organization Change Management Consultant at Kyocera Document Solutions Development America (KDDA)- Served as the Subject Matter Expert (SME) and Proof of Concept provider on a scrum team to develop a competitor-differentiating software in the innovation lab (KDDA)- Conducted, singularly, gap analysis in acquired businesses' sales roll-out strategy and provided solutions to upper management - Lead Solutions to approach agile methodology in software development, acquisition integration, strategic alliances, and product Digital Marketing Project Manager - Kicked off the digital marketing program at KDDA in regards to a website overhaul and building a digital presence - Achieved stakeholder and international executive management buy in to create a digital marketing program and strategy - Developed external and internal communication campaigns and relevant strategic content ranging from white pages, case studies, competitor comparison tables and more. - Pursued integrated marketing solutions ranging through multiple different platforms while working cross functionally with Sales, Sales Enablement, UX/UI etc. to support the marketing strategy Show less

Student Strategy Team

• Sep 2021 - Dec 2021

- Serve as one of five Student Strategy Team members to facilitate student body- wide discussions on a myriad of matters from media relations to the role of propaganda - Serve as one of five Student Strategy Team members to facilitate student body- wide discussions on a myriad of matters from media relations to the role of propaganda

Luxury Product Developer- It Cosmetics

• Jan 2019 - Jan 2020

- Dualpathing development for a legacy brand ,Lancôme, while simultaneously integrating the newly acquired, It Cosmetics into the L'Oreal portfolio- Assist in merging It Cosmetics into L'Oreal ways of working as a newly acquired brand - Lead 2019 and 2020 Skincare line, including over 10 brand new launches, and the product sampling program - Gauge feasibility and own timelines from formula creation to in-store dates within cost targets and quality standards. - Communicate clearly and effectively to cross functional partners ranging from Marketing, Packaging, Brand Supply Chain, Product Development, Creative, Design, Research and Innovation etc to develop and crisis manage Show less

Luxury Product Developer- Lancôme

• Oct 2018 - Mar 2019

- Launch Holiday 2019 Make-Up line- Develop and execute new product launches by maintaining overall project timeline and key events, while driving the cross functional teams to maintain launch timing.- Identify, manage and communicate critical issues while collaborating and troubleshooting cross functionally in a stringently timely manner - Prepare and lead weekly operations meetings to ensure launches remain on track, and hold ad hoc meetings as needed to drive resolution on urgent issues in an international capacity including vendors from China, Dominican Republic etc. Show less

Operations Planner

• Jun 2018 - Oct 2018

- Analyze component supply chain (CSP) at the Franklin Manufacturing Plant.- Hone into Active Cosmetics, Consumer Product Development, Luxe, and Professional Products Development sectors. - Collaborate in a cohort of seven other new hires to achieve a goal of logistical mastery. - Assess vendor, consumer and business logistics in a time and demand focused setting. - Integrate demand planning, product development and market supply chain into a source-to-shelf backdrop.

Senate of College Councils Executive Board

• Sep 2014 - Apr 2018

Senate of College Councils –Executive Membership Director - Managed over 100 At-Larges, incoming freshman, committee chairs and other Executive Board members by tracking their accountability, event planning and creating legislation to make UT Austin a more inclusive environment - Served as Academic Enrichment Co-Chair (Spring 2015 – Spring 2016): Identified issues with UT study abroad for STEM majors alongside administrators to allow for being abroad and not falling behind in STEM coursework Show less

Texas Bluebonnets President

• Apr 2016 - May 2017

- Managed and directed a 14 people Executive Board as well as 150 members of a female spirit group on campus - Achieved highest membership ever through multi-channel recruitment- Tackled and solved problems members had through the implementation of an Anonymous Complaint Form

Global Operations Intern

• Jun 2017 - Aug 2017

- Created a benefits estimation tool for Total Portfolio Optimization based on benefit drivers (capacity, service, revenue, etc.) - Analyzed the PwP (health/ environment) goals set and built an accountability system to achieve them - Implemented my tools cross functionally across global sectors (AMENA,NAB,ESSA,FLNA) as well as departments inside PepsiCo - Created a benefits estimation tool for Total Portfolio Optimization based on benefit drivers (capacity, service, revenue, etc.) - Analyzed the PwP (health/ environment) goals set and built an accountability system to achieve them - Implemented my tools cross functionally across global sectors (AMENA,NAB,ESSA,FLNA) as well as departments inside PepsiCo

Health, Safety and Environment Intern

• Jun 2014 - Aug 2014

- Audited Global Practices and Procedures for Safety Standards involving Office personnel as well as Fab Shop personnel - Updated Safety Management Systems from 2003 version to current standards of ISO 14001 and OHSAS 18001 - Audited Global Practices and Procedures for Safety Standards involving Office personnel as well as Fab Shop personnel - Updated Safety Management Systems from 2003 version to current standards of ISO 14001 and OHSAS 18001

Food and Sleep Lab Intern

• Jun 2012 - Aug 2013

Tutor

• May 2009 - Jun 2011