Experience

StyleTribute

• Singapore
• Apparel & Fashion
• 1 - 100 Employee

• Marketing and PR Assistant

  • Jul 2014 - Present



La Perla

• Italy
• Retail Apparel and Fashion
• 700 & Above Employee

• Marketing & Communications Intern

  • Nov 2013 - Dec 2013

  -Responsible for inter-regional communications in SEA-In authority of handling the media regarding shoots, magazine features and product loans-Lead intern for proposing new digital marketing strategies for La Perla Web, CRM and other Social Media Platforms, etc.-Attended the SES Singapore Conference, strengthening personal knowledge regarding new marketing techniques and strategies via social media and digital communications.-Lead intern for facilitating the movement of the La Perla Fashion Show 2013, at Amber Lounge, Pacific Place.



Refinery Media

• Singapore
• Media Production
• 1 - 100 Employee

• Social Media & Brand Integration - Intern

  • Nov 2012 - Dec 2012

  - Designed promotional strategies for existing Tv shows through both online & offline media including TV sponsorships.- Managed social communities to optimise online recognition for TV shows.- Proposed plans to grow company portfolio further with a focus on new projects. - Designed promotional strategies for existing Tv shows through both online & offline media including TV sponsorships.- Managed social communities to optimise online recognition for TV shows.- Proposed plans to grow company portfolio further with a focus on new projects.



Sephora SEA

• Singapore
• Retail
• 1 - 100 Employee

• Advertising & Research - Intern

  • Apr 2012 - Jun 2012

  - Managed sponsorship initiatives with hospitality, health & retail brands.- Designed creative strategies & managed social media communities to enhance brand presence.- Proposed weekly promotions to lock in revenues, increase store footfall & brand value across media.- Studied & documented market growth opportunities across Asia. - Managed sponsorship initiatives with hospitality, health & retail brands.- Designed creative strategies & managed social media communities to enhance brand presence.- Proposed weekly promotions to lock in revenues, increase store footfall & brand value across media.- Studied & documented market growth opportunities across Asia.



Indochine with Gaurika

• Sales Assistant

  • Oct 2011 - Nov 2011



Earthy Myths, India

• Marketing & Communication - Intern

  • Jun 2011 - Jul 2011

  - Assisted in purchasing & craft mediums, gaining better knowledge of textiles.- Managed media partners for future events & promotion opportunities.- Assisted in designing seasonal & other discounts to encourage increased footfalls. - Assisted in purchasing & craft mediums, gaining better knowledge of textiles.- Managed media partners for future events & promotion opportunities.- Assisted in designing seasonal & other discounts to encourage increased footfalls.