Experience

Arxus

• Belgium
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Manager at Arxus (Part of the Cronos Groep)

  • Feb 2022 - Present



Barco

• Belgium
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Global Product Marketing Manager - ClickShare

  • Jul 2018 - Jan 2022

  Barco designs technology to enable bright outcomes around the world. I work for the Meeting Experience division which is part of the ‘Enterprise’ group. I am responsible for Global Product Marketing of the revolutionary meeting room collaboration and conferencing product range ‘ClickShare’. Responsabilities ▪ Create and implement the Global product launch campaign plans for new products and software releases ▪ Develop value propositions, product/brand positioning and messaging that differentiates in the market and then bringing it al to life ▪ Fuel digital content marketing and campaign management with compelling stories and narratives aimed at different personas ▪ Lead the product launch team and the product marketing community ▪ Business Process Owner of all company-wide product marketing activities and workflows ▪ Creation of Marketing and Sales tools that convey our value propositions ▪ Deliver thought-leading content via webinars, videos, events, blogs, ebooks, ... ▪ Translate customer journey into tools and measure the effectiveness ▪ Drive thought leadership activities around the products Key realisations ▪ Set up a multi-skilled product launch team and organised all the product launch and marketing activities to become a best in class example ▪ Started a Barco-wide product marketing community which I also lead ▪ Successful global launch of the game-changing ClickShare Conference product range in 2020, the most important launch for Barco in recent years ▪ Global launch of two new products for collaboration and wireless presentation in meeting rooms and a cloud platform for remote management and analytics & insights in 2019 ▪ Implementation of a digital marketing & video-first approach Show less



Low & Bonar

• United Kingdom
• Textile Manufacturing
• 200 - 300 Employee

• Global Marketing Manager & Digital Marketing Lead

  • Apr 2015 - Jul 2018

  Low & Bonar is an international manufacturer of performance materials, based on polymer yarns and fibres, for several industries like Civil engineering works, Building & Industrial, Filtration, Architectural design and Automotive. I worked for the Civil Engineering division and later became also responsible for Marketing of the Building & Industrial division. Responsabilities ▪ Leading the Marketing Team ▪ Development and execution of the Global Marketing and Marcom Plan ▪ Brand strategy and Brand management ▪ Digital Marketing and Social Media strategy and implementation ▪ Lead generation & lead management strategy ▪ Social Selling strategy & training ▪ Customer Decision Journey Mapping ▪ Setup, management & analytics of the Sales enablement platform (Showpad) ▪ Account Based Marketing (ABM) ▪ B2B sales tools development ▪ Marketing budgetting, control & ROI Key realisations: ▪ Co-lead and implement the digital marketing transformation process for the Low&Bonar group ▪ Organise the internal marketing team, selection of new external marketing partners and freelancers ▪ Creation of Persona’s and Customer Journey Maps, analysed gaps in marketing content and tools and prioritised development of marketing collateral ▪ Build up and implement the digital marketing strategy for the different product brands, including demand and lead generation campaigns and lead nurturing ▪ Development of several Brand Identities -based on the Brand Pyramid model- for a Civil Engineering solutions proposition, for a commodity product brand and for a range of specialised synthetic fibers used for concrete reinforcement ▪ Train the whole organisation on how to create brand identities and setup a brand strategy Show less



Colruyt Group

• Belgium
• Retail
• 700 & Above Employee

• Senior Brand Manager

  • Nov 2012 - Apr 2015

  Responsibilities ▪ Brand management of B2B and B2C Non-food private label brands ▪ In charge of several projects concerning Colruyt Group’s distributor brands Key realisations ▪ Set-up a digital marketing and social media strategy for the private label brands ▪ Part of the team that was leading a transition of fifty private label brands into one brand ▪ Relaunched a B2B private label brand in Belgium and France ▪ Developed several business cases for innovation in the distributor brands Show less



Betafence Group

• Belgium
• Security Systems Services
• 100 - 200 Employee

• Group Marketing & Communication Manager

  • Jul 2009 - Oct 2012

  Responsabilities and key realisations▪ Led a team of five marketing coordinators at headquarters and additionally led fifteen marketing employees worldwide on a functional level▪ Drew up and managed the group marketing plan and budget; coached, approved and supervised the local marketing plans and budgets▪ Developed and implemented a digital marketing strategy and plan including launch of a new CMS system and an e-commerce platform▪ Responsible for brand management, corporate identity and intellectual property (trademarks)▪ Organised international market launches of new products▪ In charge of the development of internationally used marketing material (brochures, magazines, websites, specification and lead generation tools, etc…)▪ Responsible for competitive and market intelligence, including customer surveys▪ In charge of press contacts, acted as spokesperson for the company▪ Organised international employee events▪ Clearly allocated marketing budgets to product segments, target groups, distribution channels, in line with the company strategy + established follow-up process▪ Developed a set of marketing tools to support project and total solution sales▪ Stimulated sharing of best practices between countries, motivated them to work together Show less

• Marketing Specialist

  • Dec 2004 - Jul 2009

  Responsabilities and key realisations▪ Part of the team that launched the new company brand ‘Betafence’ in the market▪ Developed a new international website, extranet and e-commerce platform for customers ▪ Coordinated the conceptual phase and implementation of the company’s intranet platform▪ Responsible for design and development of point-of-sales material and product packaging▪ Developed and deployed several marketing and communication tools internationally▪ Streamlined the workflow and improved the cost management of the department developing product samples for customers and trade fairs▪ Selected for the Betafence ‘Talent Pool’, the company’s talent programme Show less



TD SYNNEX North America

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Product Manager

  • Nov 2000 - Dec 2004

  Responsibilities and realisations: ▪ Responsible for the product marketing of a product & services portfolio ▪ Developed and followed-up marketing activities (advertisements, promotions, loyalty programs, incentives, seminars, events,…) ▪ Created a B2B e-commerce platform for Broadband internet subscriptions Responsibilities and realisations: ▪ Responsible for the product marketing of a product & services portfolio ▪ Developed and followed-up marketing activities (advertisements, promotions, loyalty programs, incentives, seminars, events,…) ▪ Created a B2B e-commerce platform for Broadband internet subscriptions