Experience

SCHERMER

• United States
• Advertising Services
• 1 - 100 Employee

• VP, Client Strategy and Service

  • Sep 2022 - Present

• Account Director

  • Jun 2018 - Sep 2022

  Client relationship and cross-functional agency team lead on digital marketing efforts for multiple clients (Cargill BioIndustrial, FIS, Logitech, Mayo Clinic Labs, Red Wing Shoes, Resideo, Thompson Reuters). I partner with the strategy team to gather insights through buyer research and formalize recommendations. Initiatives include: ABM programs, awareness campaigns, content development, demand generation, new product launches, nurture, and website experiences. I have led multiple enterprise… Show more Client relationship and cross-functional agency team lead on digital marketing efforts for multiple clients (Cargill BioIndustrial, FIS, Logitech, Mayo Clinic Labs, Red Wing Shoes, Resideo, Thompson Reuters). I partner with the strategy team to gather insights through buyer research and formalize recommendations. Initiatives include: ABM programs, awareness campaigns, content development, demand generation, new product launches, nurture, and website experiences. I have led multiple enterprise website redesigns, including three award winners: ADP.com (Gold - b2awards 2019), DuPontWaterSolutions.com (Silver - b2awards 2020), and DudeSolutions.com (Bronze - b2awards 2021).



Hanley Wood Marketing

• United States
• Marketing and Advertising
• 1 - 100 Employee

• Account Director

  • Jun 2016 - Apr 2018

  Client relationship and cross-functional agency team lead for four separate divisions of FedEx Office. Managed the production of marketing materials including sales presentations, advertising, social content, and photo/video productions. Was able to grow business by 15% in first year, including expansion into a new division. Client relationship and cross-functional agency team lead for four separate divisions of FedEx Office. Managed the production of marketing materials including sales presentations, advertising, social content, and photo/video productions. Was able to grow business by 15% in first year, including expansion into a new division.



Colle McVoy

• United States
• Advertising Services
• 200 - 300 Employee

• Account Director

  • Jan 2013 - Jan 2016

  Client relationship and cross-functional agency team lead on digital marketing activities for three divisions of Land O'Lakes (Land O'Lakes Dairy Foods, Kozy Shack, and WinField). Successfully grew audience loyalty by 20% for Land O'Lakes Dairy Foods over three years through various marketing efforts. Initiatives included: awareness campaigns, new product launches, and website redesigns/optimization. Client relationship and cross-functional agency team lead on digital marketing activities for three divisions of Land O'Lakes (Land O'Lakes Dairy Foods, Kozy Shack, and WinField). Successfully grew audience loyalty by 20% for Land O'Lakes Dairy Foods over three years through various marketing efforts. Initiatives included: awareness campaigns, new product launches, and website redesigns/optimization.



Carmichael Lynch

• United States
• Advertising Services
• 200 - 300 Employee

• Director of Interactive Platforms/Account

  • Jan 2011 - Jan 2013

  Client relationship and cross-functional agency team lead for all integrated marketing efforts on digital channels for Subaru of America, including platform migration of Subaru.com to AEM, new global navigation, motorsport section redesign, new vehicle pages experience, and new build-your-own experience. I led vehicle launches and facelifts, photo and video productions and campaign development. Through my tenure, website engagement, leads, and vehicle sales all hit new records. Client relationship and cross-functional agency team lead for all integrated marketing efforts on digital channels for Subaru of America, including platform migration of Subaru.com to AEM, new global navigation, motorsport section redesign, new vehicle pages experience, and new build-your-own experience. I led vehicle launches and facelifts, photo and video productions and campaign development. Through my tenure, website engagement, leads, and vehicle sales all hit new records.



space150

• United States
• Advertising Services
• 1 - 100 Employee

• Account Supervisor

  • Aug 2008 - Dec 2010

  Client relationship and cross-functional agency team lead with Dairy Queen of America on all digital marketing initiatives, including redesign of DairyQueen.com and DairyQueen.ca, and the digital launch of the Mini Blizzard through a highly integrated campaign. Led campaigns to drive membership in the loyalty program, the Blizzard Fan Club, which increased by 50% during my tenure. I also led website redesign and management projects for GephartElectric.com and Cakes.com. Client relationship and cross-functional agency team lead with Dairy Queen of America on all digital marketing initiatives, including redesign of DairyQueen.com and DairyQueen.ca, and the digital launch of the Mini Blizzard through a highly integrated campaign. Led campaigns to drive membership in the loyalty program, the Blizzard Fan Club, which increased by 50% during my tenure. I also led website redesign and management projects for GephartElectric.com and Cakes.com.



Go East

• Interactive Account Executive

  • Nov 2007 - Aug 2008

  Led the agency relationship with Target internal training group, which included the creation of online training modules and other marketing materials for Target employees. Additionally led rebranding efforts for Century College and Kairos. Led the agency relationship with Target internal training group, which included the creation of online training modules and other marketing materials for Target employees. Additionally led rebranding efforts for Century College and Kairos.



Fallon

• United States
• Advertising Services
• 200 - 300 Employee

• Account Supervisor

  • Jun 2003 - Apr 2005

  Client relationship and cross-functional agency team lead for the digital marketing efforts for BMW of North America, including the redesign, maintenance, reporting, and optimization of BMWUSA.com. This included content development, interactive production, and website redesign/reporting/optimizations for BMWUSA.com and BMWFilms.com. Overall business grew by 30% in just under two years. Client relationship and cross-functional agency team lead for the digital marketing efforts for BMW of North America, including the redesign, maintenance, reporting, and optimization of BMWUSA.com. This included content development, interactive production, and website redesign/reporting/optimizations for BMWUSA.com and BMWFilms.com. Overall business grew by 30% in just under two years.



D'Arcy Detroit

• Account Executive

  • Mar 2001 - May 2003

  Client relationship and cross-functional team member in the development of print, radio, and collateral for GM Goodwrench and GM Performance Parts. Was responsible for brand experience through the redesign of GMGoodwrench.com and GMParts.com. I led print and digital advertising and promotion efforts for sponsorships within NASCAR, BUSCH, NHRA and IHRA racing circuits. Client relationship and cross-functional team member in the development of print, radio, and collateral for GM Goodwrench and GM Performance Parts. Was responsible for brand experience through the redesign of GMGoodwrench.com and GMParts.com. I led print and digital advertising and promotion efforts for sponsorships within NASCAR, BUSCH, NHRA and IHRA racing circuits.