Experience

Teladoc Health

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Associate Director, MBA Leadership Program

  • Jun 2022 - Present



Amazon

• United States
• Software Development
• 700 & Above Employee

• Senior Technical Product Manager - Intern

  • May 2021 - Aug 2021

  Streamlined product data quality improvement process by developing new prioritization metric that tracks Amazon’s product data quality from the customer’s point of view • Select product management experience: o Developed measurement methodology by exploring customer product data needs to identify key customer signals (i.e. search result relevance) and working backward to feasibility given existing data architecture o Built out data pipeline in Python Notebook while also building blueprint to scale to all products and all geographies o Gained internal and stakeholder alignment on new methodology by involving key members in methodology development process early on and incorporating their feedback with each iteration Show less



Expedia Group

• United States
• Software Development
• 700 & Above Employee

• Analytics Manager

  • Mar 2020 - Aug 2020

• Senior Business Analyst

  • Mar 2018 - Feb 2020

  Partnered with finance, engineering, strategy, product and UX to develop and validate new features / strategies in product, merchandising, mobile app, and loyalty; Directed COVID analytics project roadmap after significant pandemic-related layoffs• Select analytics and product management experience:o Engineered and launched A/B test analysis automation tool that provided more actionable insights in 80% less time, then managed product through continual functionality / UX improvements and stakeholder educationo Improved homepage UX (1% increase in conversion) by developing an MVP machine learning personalization engine and then launching that engine on Orbitz and Travelocity in collaboration with engineering and product teamso Uncovered opportunities in couponing ($3M+ in cost savings) and hotel search functionality (2% conversion increase) through competitive analysis, analytical deep dives and interfacing with design and product teamso Influenced business priorities in engineering resourcing and customer targeting by designing a new machine learning LTV methodology to value mobile app users and pitching it to senior leaders in product, mobile and strategyo Designed and managed cross-site COVID cancellation database to give C-Suite real-time cash flow visibility during the pandemic, juggling aggressive timelines, dynamic stakeholder needs and disparate data sources• Select strategy and leadership experience:o Spearheaded test design and analysis for hundreds of A/B tests across Expedia sites, developing best practices for test structure and rollout decisions and then scaling those best practices across 100+ person analytics organizationo Led measurement strategy on cross-functional teams in merchandising (drove 3% conversion increase) and loyalty program education (drove 33% more loyalty program signups and $6M+ incremental profit)o Supervised analysts on two projects, scoping workstreams, teaching methodology and providing real-time feedback Show less



The Cambridge Group

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Business Analyst

  • Aug 2016 - Apr 2018

  Delivered key product portfolio decisions for C-Suite stakeholders in CPG & media by developing complex quantitative models that synthesized extensive customer surveys, consumer interviews and Nielsen data into actionable growth strategies Select projects: o Developed a new analytical methodology for a large beverage client that determined category growth drivers using a retail sales data machine learning algorithm, then presented the methodology and results to client and firm leaders o Led in-depth 1-1 consumer interviews to help CPG client in dairy industry understand customer use cases, and combined this with competitive research to develop targeted growth strategies leveraging complimentary products o Discovered white space opportunity in camping for an outdoor-focused media conglomerate by writing and analyzing an in-depth consumer survey and synthesizing a competitive content analysis Show less



Nielsen

• United States
• Technology, Information and Media
• 700 & Above Employee

• Professional Services Analyst Program Intern

  • Jun 2015 - Aug 2015

  • Performed targeted innovation research through quantitative analysis of key drivers of innovation success in order to inform Oscar Mayer’s strategy for the $3B+ core meat business • Managed client requests for the Oscar Mayer business on the KraftHeinz account by leveraging Nielsen’s proprietary databases and analytical tools • Presented innovation strategy recommendations externally to clients as well as internally to the SVP • Performed targeted innovation research through quantitative analysis of key drivers of innovation success in order to inform Oscar Mayer’s strategy for the $3B+ core meat business • Managed client requests for the Oscar Mayer business on the KraftHeinz account by leveraging Nielsen’s proprietary databases and analytical tools • Presented innovation strategy recommendations externally to clients as well as internally to the SVP



Sapper Consulting

• United States
• Advertising Services
• 1 - 100 Employee

• Analyst Intern

  • Jun 2014 - Sep 2014

  • Developed proprietary “Sapper Score” metric which led to more effective targeting of email recipients based on their behavior as well as a stronger firm brand • Performed statistical analysis in STATA of 50+ past marketing campaigns to optimize email marketing strategy, both in terms of timing and layout • Managed marketing process design, implementation and presentation for 15 clients • Advised leadership on key hiring and business strategy decisions • Developed proprietary “Sapper Score” metric which led to more effective targeting of email recipients based on their behavior as well as a stronger firm brand • Performed statistical analysis in STATA of 50+ past marketing campaigns to optimize email marketing strategy, both in terms of timing and layout • Managed marketing process design, implementation and presentation for 15 clients • Advised leadership on key hiring and business strategy decisions