Drew Leifheit
Content Specialist at Rothman & Roman Group- Claim this Profile
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English Native or bilingual proficiency
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Hungarian Professional working proficiency
Topline Score
Bio
Ewa Danecka-Łatka
A strategic thinker, Drew really has a way with words, even when asked to write about something completely new to him. Recently, I had to draft a very delicate message to client, who had contacted me about a sensitive matter. I knew Drew could help with this (as he had recently cleaned up a passenger alert for us). Immediately, he came up with a list of the main aspects that needed to be covered in the letter and, after my go-ahead, drafted a letter that was both compassionate and addressed the concerns.
Ferenc Pécsi
ContentPlus contracted Sounds Serious Communications to review the English-language version of our website. Given his business writing acumen, Drew did an outstanding job of pinpointing what we were trying to communicate in our original text. We believe our international customers will now have a better understanding of our services and how they can help increase sales.
Anna Szabó
Uniomedia contracted Sounds Serious in 2016 to proofread a text for the website of one of our most important clients, Coca Cola HBC Hungary. Different sections of the text were written by different department leaders whose English language skills vary considerably, meaning some sections had to be completely re written. Drew was very meticulous in his attack, making things more fluid, uniform and readable. He is reliable and easy to work with, turning in the deliverable on time and within budget. The final result was smooth English-language content that pleased the client. We look forward to working with Drew and Sounds Serious in the future.
Ewa Danecka-Łatka
A strategic thinker, Drew really has a way with words, even when asked to write about something completely new to him. Recently, I had to draft a very delicate message to client, who had contacted me about a sensitive matter. I knew Drew could help with this (as he had recently cleaned up a passenger alert for us). Immediately, he came up with a list of the main aspects that needed to be covered in the letter and, after my go-ahead, drafted a letter that was both compassionate and addressed the concerns.
Ferenc Pécsi
ContentPlus contracted Sounds Serious Communications to review the English-language version of our website. Given his business writing acumen, Drew did an outstanding job of pinpointing what we were trying to communicate in our original text. We believe our international customers will now have a better understanding of our services and how they can help increase sales.
Anna Szabó
Uniomedia contracted Sounds Serious in 2016 to proofread a text for the website of one of our most important clients, Coca Cola HBC Hungary. Different sections of the text were written by different department leaders whose English language skills vary considerably, meaning some sections had to be completely re written. Drew was very meticulous in his attack, making things more fluid, uniform and readable. He is reliable and easy to work with, turning in the deliverable on time and within budget. The final result was smooth English-language content that pleased the client. We look forward to working with Drew and Sounds Serious in the future.
Ewa Danecka-Łatka
A strategic thinker, Drew really has a way with words, even when asked to write about something completely new to him. Recently, I had to draft a very delicate message to client, who had contacted me about a sensitive matter. I knew Drew could help with this (as he had recently cleaned up a passenger alert for us). Immediately, he came up with a list of the main aspects that needed to be covered in the letter and, after my go-ahead, drafted a letter that was both compassionate and addressed the concerns.
Ferenc Pécsi
ContentPlus contracted Sounds Serious Communications to review the English-language version of our website. Given his business writing acumen, Drew did an outstanding job of pinpointing what we were trying to communicate in our original text. We believe our international customers will now have a better understanding of our services and how they can help increase sales.
Anna Szabó
Uniomedia contracted Sounds Serious in 2016 to proofread a text for the website of one of our most important clients, Coca Cola HBC Hungary. Different sections of the text were written by different department leaders whose English language skills vary considerably, meaning some sections had to be completely re written. Drew was very meticulous in his attack, making things more fluid, uniform and readable. He is reliable and easy to work with, turning in the deliverable on time and within budget. The final result was smooth English-language content that pleased the client. We look forward to working with Drew and Sounds Serious in the future.
Ewa Danecka-Łatka
A strategic thinker, Drew really has a way with words, even when asked to write about something completely new to him. Recently, I had to draft a very delicate message to client, who had contacted me about a sensitive matter. I knew Drew could help with this (as he had recently cleaned up a passenger alert for us). Immediately, he came up with a list of the main aspects that needed to be covered in the letter and, after my go-ahead, drafted a letter that was both compassionate and addressed the concerns.
Ferenc Pécsi
ContentPlus contracted Sounds Serious Communications to review the English-language version of our website. Given his business writing acumen, Drew did an outstanding job of pinpointing what we were trying to communicate in our original text. We believe our international customers will now have a better understanding of our services and how they can help increase sales.
Anna Szabó
Uniomedia contracted Sounds Serious in 2016 to proofread a text for the website of one of our most important clients, Coca Cola HBC Hungary. Different sections of the text were written by different department leaders whose English language skills vary considerably, meaning some sections had to be completely re written. Drew was very meticulous in his attack, making things more fluid, uniform and readable. He is reliable and easy to work with, turning in the deliverable on time and within budget. The final result was smooth English-language content that pleased the client. We look forward to working with Drew and Sounds Serious in the future.
Experience
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Rothman & Roman Group
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Belgium
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Public Relations and Communications Services
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1 - 100 Employee
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Content Specialist
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Feb 2021 - Present
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Expert copywriter & content creator
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Oct 2005 - Feb 2021
Drafting copy with an emphasis on absolute clarity of messaging that results in both sales (and upselling) and an optimal experience for desktop, mobile and app users. Other tasks include authoring/editing e-mail promotions, customer alerts, city/country profiles, copy for onboard sales, tone of voice material, travel blog/Instagram posts, dental tourism marketing texts, etc. Main clients: Adaptive Recognition Hungary, Uniomedia, Manooi Lighting Creations, Wizz Air (on behalf of Hungary's Mito), Feedback Solutions, KPMG in Hungary/Central & Eastern Europe, NaturalGasWorld, Prompt Media, Koffein Media, Gamax, news site 24.hu Earlier, I took on the challenge of supporting myself as freelance journalist, marketing my news stories to numerous broadcast and print journalism outlets. Among the steady strings I was able to establish were Advertising Age's Daily World Wire, Radio World International, Radio Deutsche Welle's 'Inside Europe' and Common Ground Radio.
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Natural Gas World
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Canada
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Online Audio and Video Media
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1 - 100 Employee
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Correspondent
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Jun 2010 - Jul 2017
Key individual in building Europe’s top B2B site for the natural gas industry in Europe, writing hundreds of articles, acting as media representative at high profile industry events and marketing the web property to companies and organizations. Orchestrates multi-city industry stakeholder events series, involved in research, logistics, media relations, marketing collateral and outreach activities. Additionally, provides consulting services to oil and gas enterprises, conference organizers and film producers on topics within the European natural gas industry.
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Regional PR Editor
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Jan 2003 - Sep 2006
While KPMG remains my client, as an employee I was responsible for coordinating marketing activities with professionals from 16 countries in Central and Eastern Europe. Aside from capitalizing upon my journalism skills - composing and distributing PR and press materials throughout the region - I also got acquainted with web design, web content management, and graphic design. As part of a recruitment campaign for KPMG, for example, I was involved in the planning and execution of a regional brochure - an activity which also required building consensus among our numerous HR professionals and senior management, as well as our marketing staff, in terms of the brochure’s content. In addition to accomplishing that, I wrote copy for inserts, published ads, a Flash presentation and even for web sites – all elements of our campaign, which was a great success. Within the region I am also the accredited global marketing risk management reviewer and trainer.
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Education
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1984 - 1988
Beloit College
Bachelor of Arts, English Composition -
1999 - 2001
The Ohio State University
MA equivalent, Journalism -
Boylan Central Catholic
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