Experience

CIEBEL JAY Inc

• Canada
• Music
• 1 - 100 Employee

• CEO, Creative Director

  • Jul 2019 - 4 years 6 months

  Directed original content using social listening and independent sources. Applied graphic design and photography techniques to tell great stories through content for social media and promotional ad campaigns. Directed content strategies for digital and social media. Built strong relationships with leaders across business to communicate strategic goals and initiatives. Created and drove culture-promoting activities throughout business. Monitored budget and revenue trends, compiling reports… Show more Directed original content using social listening and independent sources. Applied graphic design and photography techniques to tell great stories through content for social media and promotional ad campaigns. Directed content strategies for digital and social media. Built strong relationships with leaders across business to communicate strategic goals and initiatives. Created and drove culture-promoting activities throughout business. Monitored budget and revenue trends, compiling reports for investors to inform decision-making. Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts. Prepared monthly reconciliation of bank accounts and took corrective actions on deviations. Reconcile program, department, and event budgets; work closely with Finance teams to ensure proper budget tracking and payments. Processed invoices and contacted appropriate parties for timely payment receipt. Identified new revenue generation opportunities to maximize bottom-line profitability. Oversaw Advertising Media specialists & media team. Ensure cohesion.

• Director of Communications

  • Aug 2019 - 4 years 5 months

  Dexterous Information Management Specialist who routinely applies problem- solving and technical skills in a variety of business and corporate environments. Adept at providing comprehensive operations and IT support as needed. Specialized in cross-functional training resource management and troubleshooting. Proficient in MS Office including Word, Excel, and Outlook. Adept at managing the development and dissemination of electronic publications. Implemented effective record storage… Show more Dexterous Information Management Specialist who routinely applies problem- solving and technical skills in a variety of business and corporate environments. Adept at providing comprehensive operations and IT support as needed. Specialized in cross-functional training resource management and troubleshooting. Proficient in MS Office including Word, Excel, and Outlook. Adept at managing the development and dissemination of electronic publications. Implemented effective record storage methods. Developed procedures for the production and disbursement of electronic materials. Assisted with various corporate research projects. Prepared charts, graphs and tables as necessary for various reports. Converted paper files to recently updated digital database. Sound knowledge of the production of manual and electronic publications. Extensive knowledge of effective communications techniques. Experience preparing and maintaining reporting databases. Excellent internal and external communications skills. Optimized company's website and main corporate blog to boost SEO traffic to sites. Start-up's Editorial Website Design using HTML and CSS. Designed, implemented and monitored web pages, plugins and functionality for continuous improvement. Planned website development, converting mockups into usable web presence with HTML, JavaScript, AJAX and JSON coding.



The Pulse Lab

• Research Assistant

  • Nov 2020 - Jan 2022



McMaster University

• Canada
• Higher Education
• 700 & Above Employee

• Teaching Assistant: Digital Audio

  • Sep 2019 - Dec 2021

  Taught students to capture and record audio using standard field audio equipment. Taught students how to mix and master vocal arrangements and music compositions, and to optimize songs and aural compositions. Guided students through generative art technique, sound coding Helped students to develop and demonstrate broad, integrative and specialized knowledge, communicative fluency and effective problem- solving skills, in communication and popular culture courses Set up visual aids… Show more Taught students to capture and record audio using standard field audio equipment. Taught students how to mix and master vocal arrangements and music compositions, and to optimize songs and aural compositions. Guided students through generative art technique, sound coding Helped students to develop and demonstrate broad, integrative and specialized knowledge, communicative fluency and effective problem- solving skills, in communication and popular culture courses Set up visual aids, equipment and classroom displays to support tutorial delivery. Encouraged class discussions by building discussions into lessons, actively soliciting input, asking open-ended questions and using techniques to track student participation. Facilitated curriculum and pedagogy in a remote modality: Intro to Communications & Intro to Digital Audio. Show less



Scotia Wealth Management

• Canada
• Financial Services
• 700 & Above Employee

• Virtual Events Specialist

  • May 2021 - Nov 2021

  Remote Led Creative & Technical Production of innovative digital product: their 1st LIVE and virtual professional development conference of which 1400+ attended. Enhanced product performance & digital delivery. Directed UX/UI design for fun, dynamic participation and conference knowledge retention. Coordinated company sponsorships and indirect marketing and advertising initiatives to gain positive public attention. Developed and maintained essential relationships with key media business… Show more Led Creative & Technical Production of innovative digital product: their 1st LIVE and virtual professional development conference of which 1400+ attended. Enhanced product performance & digital delivery. Directed UX/UI design for fun, dynamic participation and conference knowledge retention. Coordinated company sponsorships and indirect marketing and advertising initiatives to gain positive public attention. Developed and maintained essential relationships with key media business consumer and trade professionals and organizations Oversaw creation and media distribution of press kits, press releases, marketing videos and interviews with developers. Researched and communicated new media developments and analyzes of target industries in relation to company products. Implemented cost effective PR strategies to produce quantitative and qualitative results. Supervised ongoing daily production phases. Found appropriate stories and ideas for programming to engage target audiences and hook advertisers. Participated in meetings with producers and production crew to keep program in step with creative vision. Managed relationships with vendors and contractors to develop high-impact visual and written content. Managed product rollouts, user training, testing and internal communications. Support Vertical Marketing by ensuring vertical sales collateral is consistent with the global story. Led operational initiatives to solve ongoing strategic operations challenges. Show less



The Silhouette

• Canada
• Newspaper Publishing
• 1 - 100 Employee

• News Media Production Editor

  • Aug 2020 - Apr 2021

  Remote Production Design Manager. Creative Director and Editorial Assistant of the college's newspaper. Established procedures and quality standards for production department. Ensured all articles published were of interest to the readership. Directed the design and layout of newspaper ads. Coordinated the design team to prepare layouts. Approved photos and graphics for use with stories. Approved editorials and wrote personal opinion pieces on current issues. Edited print and online… Show more Production Design Manager. Creative Director and Editorial Assistant of the college's newspaper. Established procedures and quality standards for production department. Ensured all articles published were of interest to the readership. Directed the design and layout of newspaper ads. Coordinated the design team to prepare layouts. Approved photos and graphics for use with stories. Approved editorials and wrote personal opinion pieces on current issues. Edited print and online versions of the same newspaper. Assisted in confirming facts before stories could be published in print and online. Responsible for making sure that all regular editorials and columns were submitted by their deadlines. Evaluated and contributed to creative team ideas and translated them into actionable projects. Reviewed and chose photographs and graphic content for each story and event. Assisted in gathering information for breaking stories including doing phone interviews with important parties. Responsible for making sure that all columns and editorials were in place by their deadlines. Responsible for proofing all headlines and making sure the final paper layout looked good. Assisted in sourcing pictures for local events and then helping to get those pictures into the final copy. Maintained database of all articles and archived past newspaper issues. Solicited and secured advertising commitments from local businesses. Show less



The Silhouette

• Canada
• Newspaper Publishing
• 1 - 100 Employee

• Arts & Culture Staff Writer

  • Sep 2018 - Apr 2019

  Performed research and checked facts to maintain high standard of journalistic integrity. Applied understanding of public opinion, social media and traditional media use to create engaging and attention-grabbing stories. Wrote pieces and news stories for online publication, coordinating images and layout to deliver proper presentation. Managed competing deadlines with efficiency. Consulted with editors to shape story and eliminate any errors. Analyzed social media campaigns and… Show more Performed research and checked facts to maintain high standard of journalistic integrity. Applied understanding of public opinion, social media and traditional media use to create engaging and attention-grabbing stories. Wrote pieces and news stories for online publication, coordinating images and layout to deliver proper presentation. Managed competing deadlines with efficiency. Consulted with editors to shape story and eliminate any errors. Analyzed social media campaigns and activities for effectiveness and made recommendations for improvement to increase engagement. Conducted initiation/publicity follow-up and reporting; tracked event RSVPs and maintained mailing lists Often sent to do "man on the street" interviews for current and important local events. Show less