Drew Nearing
Director Of Public Relations and Collaborations at Rowing Blazers- Claim this Profile
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Bio
Credentials
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Human Subjects Research
CITI (Collaborative Institutional Training Initiative)Oct, 2014- Sep, 2024
Experience
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Rowing Blazers
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Director Of Public Relations and Collaborations
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Feb 2022 - Present
I lead my team in the management of all Entertainment, Celebrity, and Influencer partnerships. Through our incredible community of stylists, media friends, and industry powerhouses we continue to develop and grow an incredible network to spread awareness.Partner with incredible brands to bring to life new seasonal capsules from ideation to execution touching all corners of the business cross-functionally with the likes of Fossil Group, Inc. (Tudor) ,Sperry, SEGA, Seiko, Babar, Luke Edward Hall and so many more to launch this year. Show less
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Public Relations Manager
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Sep 2020 - Feb 2022
• Recruited by CEO and Founder to lead execution of PR coordination and assist Customer Service team.• Within three months of tenure became responsible for creating and publishing Customer Service schedule.• Served as lead contact for all inbound press requests including credit checks, sample pull requests and gifting orders.• Executed the coordination of all global media requests for the brand. • Optimized and grew high profile ongoing relationships with celebrities, stylists, and influencers, including all inbound requests and lead generation• Organized and tracked brand placement on television and movies with media groups like Disney, NBC (Saturday Night Live), and FX• Provided ongoing support to the Customer Service team, working on the frontlines responding directly to customers. Show less
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Urban Outfitters
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United States
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Apparel & Fashion
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700 & Above Employee
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Women's Department Manager
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Oct 2019 - Aug 2020
•Leading the highest penetrating department in the store, and greater district. Future focus on increased growth and even greater division sales through Q4 holiday.• Continued ownership of all KPI’s with a special focus on overall conversion.• Personal goals beat regional conversion standard of 30% with an average of 36+%.• Fostered a strong store culture of communication, individual empowerment, and ownership.• Acting Store Manager from January to March 2020, lead team of 30 to achieving monthly bonus of $1,200 in all metrics such as Conversion,Index Score and Direct Sales.• Continued to raise my department penetration to 49.8% YTD and implement employee product knowledge initiatives to increaseengagement. Show less
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Men's Department Manager
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Jan 2019 - Oct 2019
• Entered a department with a failing penetration and within 5 months raised it 5% to beat regional standards and become one of the top performing men’s departments in the New York City greater district.• With a focus on KPI’s helped to raise store standards in Direct Sales, ATV, Sell Through, reduced Shrink and improvement of overall store appearance to bonus monthly while also consistently holding one of the highest conversion rates 36% in the region month over month.• Solely responsible for the visual presentation and merchandising of Men’s department which lead to recognition leading to to my earlypromotion from brand leaders from both our Home Office and Regional Management teams. Show less
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Department Manager
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Jun 2017 - Jan 2019
• While Women’s department experienced a 10% increase of department penetration in overall store sales from and exceeded Q4 bonus.• Coached and mentored 34 Team Members of all levels on store operations, department knowledge, visual standards, and business analysis.• Demonstrated passion for the local community by establishing and leading a team of five in creating marketplace events that brought in localvendors to support non-profit organizations in our community.o Including JASMYN (Jacksonville Area Sexual Minority Youth Network.)o Cross-collaboration events with our sister store Anthropologie to support the local Jacksonville Humane Society.• Executed department visual standards to create unique and engaging visual experiences that appeal to our customers and help drive sales. Show less
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Senior and Visual Team Lead
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Jun 2016 - Jun 2017
• Created an in-depth customer profile on general demographic, buying behaviors, local interests, and employee engagement. Personally presented to Urban Outfitters visual and business leads from New York City and Philadelphia that was then distributed region wide and opened the door for early promotion to Manager.• Acted as an accountability coach for the 28 Sales Associates and Assistant to 5 Floor Managers.
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Merchandising Team Lead
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Dec 2015 - Jun 2016
• Created an in-depth customer profile that I presented to our company visual and business leads during a visit that was then distributed region wide and opened the door for early promotion to manager.• Trend analyst and customer researcher
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Sales Associate
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Jun 2015 - Dec 2015
Demonstrated a keen ability to multi-task, engage with customers, be a self-starter while also leading a Team of 16 from the Women’s Department.
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American Diabetes Association
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United States
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Non-profit Organizations
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700 & Above Employee
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Event Coordinator Intern
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Aug 2014 - Feb 2015
• Computed, recorded, and proofread data, records and reports. • Mediated the Volunteer committee with our organization team members, Coordinated with the Associate Director on the Step Out: Walk to Stop Diabetes that raised a record $420,000, making it the highest grossing year to date. • Cold Called potential vendors, donors, and volunteers and secured multiple lines of assistance for our cause. Ran booths at health fairs to educate people. •Assisted in other events by our office i.e. Zoo Day that helped raise $35,000. Engineered templates using Microsoft Office Suite for donation/volunteer/thank you letters that will be used in the future by the office. Trained and organized large groups of volunteers for major events. Show less
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Education
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Trailhead by Salesforce
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University of North Florida
Bachelor of Arts (B.A.), Anthropology, Minor in Art History
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