Sr. Operations Manager, Agency Creative Studios

• Aug 2022 - Present

• Co-planned and implemented new organizational RACI, encompassing over 60 specific focus areas • Orchestrated systems change in reporting by creating standardized monthly and quarterly reporting templates. Trained and managed Program Managers on template usage resulting in increased strategic conversation and trust building with clients. • Developed comprehensive OKR dashboard to assess business impact of key Operations initiatives. • Created quarterly employee satisfaction survey to analyze sentiment across 9 engagements and70 consultants. • Leveraged insights from quarterly survey to improve consultant experience and increase key metrics like job satisfaction, culture, growth and development. Show less

Sr Program Manager - Amazon Stack

• May 2021 - Present

I led managed service engagements applying expertise in User Experience Design, Marketing Strategy, and Marketing Technology to deliver solutions to Amazon. • Accurately hired a work force of subject matter experts across creative, engineering and production to meet content needs of business. This team was responsible for creating most of the end user experience on a new to world device. • Built end-to-end processes focusing on increasing onboarding efficiencies, reducing time to start from 1.5 weeks to 2 days • Managed budget to help client balance needs of the business with the right resources, reducing excess spend by 15%. • Plan and execute capacity planning to accurately forecast production targets Show less

Product Marketing | Customer Acquisition Lead - Mobile Apps and Games - Kids+

• Dec 2020 - May 2021

Product Marketing, Games and Fitness - Amazon Fire TV

• Jul 2020 - Feb 2021

• Responsible for creating full funnel strategy to drive incremental engagement for two key categories across Amazon Fire TV and Fire Tablet.• Work with advertising, sales, product and content providers to create integrated marketing campaigns.

Product and Partner marketing, Streaming IRL

• Jan 2020 - Jul 2020

• Worked with media, production, and sales team to create a self funded gaming streamer based reality TV show• Created partnership strategy to drive a key pillar of the show• Created sales enablement strategy to empower business development colleagues

Product Marketing Manager - Appstore

• Feb 2019 - Feb 2020

• Responsible for creating engagement life-cycle marketing strategy for Amazon’s Appstore on AmazonFire Devices.• Executed marketing initiatives to increase product visibility and market performance growing KPI’s 52%year-over-year.• Built the Amazon Tablet go-to-market strategy for Amazons first news aggregator app, resulting in a liftof 13% in customer content hours within the first week of launch.

Appstore - Head of US Casino Marketing

• Feb 2018 - Feb 2019

• Responsible for devising and executing on full funnel marketing strategy for social casino apps on the Amazon Appstore, growing the business by 14% in revenue in FY18• Ran key tent pole events aimed at acquisition and engagement to help drive double digit YoY revenue gains.• Managed extensive customer research project focusing on qualitative and quantitative insights for the social casino audience. Insights from this project allowed us to adjust our approach, offers and messaging to create a more aligned message and superior customer experience. Show less

Marketing Manager, Private Brands

• Aug 2017 - Feb 2018

· Managed product activation strategy and prepared plans for 2 new Amazon private brands product launch, bringing over 1,300 products to market within 1 month· Managed product launch execution, leveraging internal and external channels to generate over 65% of in Q4 revenue · Planned and managed product growth and activation strategy post launch, securing marquee placements to promote both brands on Amazon home page driving 101% WoW increase in attributed revenue.· Contributed to FY18 traffic planning to help maximize brands exposure to reach target revenue goals.· Worked with audience insights team and helped identify and create campaign audience targeting for each brand. Show less

Marketing Team Lead

• Feb 2017 - Aug 2017

Microsoft Focus• Lead a team of digital marketing subject matter experts executing various campaigns across Microsoft based marketing stack• Orchestrated campaign strategy and execution to drive lead conversions, exceeding goal by 300%• Crafted reporting structure and ran regular client facing reporting presentations Acer· Worked closely with strategy, PM, and creative teams on Acer projects to ensure marketing services team was fully informed and aligned with regards to operational execution.· Define marketing campaign creative/targeting/testing/etc. tactics and flight plans across all channels for given projects.· Managed affiliate marketing network, growing publisher engagement and increasing affiliate generated revenue by 15% over the course of 6 months.· Managed Search Engine Marketing (SEM) campaigns across both Bing and Google search engines with combined annual budgets of $2MM. Show less

Marketing Strategist

• Oct 2015 - Feb 2017

Azure Go-To-Market (GTM) Strategist, Data and Marketing Automation• Built a global B2B go-to-market program for the Microsoft Partner Network which exceeded lead goals by 253%, and took qualified lead conversion rate from 9% to 22% within 12 weeks. • Designed marketing automation and analytics process and produced documentation to make approach scalable• Hired and managed marketing automation team to execute on large scale nurture marketing campaigns• Partnered with Microsoft and other data partners to create data flow processes between various systems• Architected processes that helped grow business from $9M to $14M in revenue Show less

Digital Marketing Specialist

• Mar 2015 - Oct 2015

Digital Strategy and Execution• Responsible for strategy, planning, executing, and in-market optimization of digital marketing campaigns for clients across a variety of industries• Designed and implemented custom analytics strategy and measurement• Directed efforts towards data driven audience insights designed to be supplemental in new business pitches• Designed and executed from scratch affiliate strategy for consumer health focused products

Digital Marketing Strategist

• Sep 2014 - Mar 2015

• Responsible for setting up and deploying analytics across client’s intranets. Delivered insights, recommended actions and computation of business impact reports based on periodic analysis of data.• Created and maintained Search Engine Marketing (SEM) accounts and campaigns for organizations in diverse industries.• Produced email marketing campaigns, collateral for campaigns, and analysis surrounding success metrics. • Performed in depth Search Engine Optimization (SEO) analysis, and produced recommendations for optimal structure, design, and content for search engines. Show less

Marketing Manager

• Apr 2013 - Mar 2015

• Marketing Campaign Strategy and Execution • Search Engine Marketing Specialist (SEM) • Landing Page Optimization• Multivariate Testing• Pay-Per-Click campaign management• Display remarketing and retargeting• Search Engine Optimization (SEO) Professional• Event Planning, Coordination and Execution• Client Facing Digital Marketing efforts SEM SEO

Client Services Engineer

• Dec 2010 - Apr 2013

Marketing Technology • Communicate with clients concerning digital asset tagging requirements • Deploy proprietary Fabric Tag to capture consumers digital behaviors • Create JavaScript tags to capture custom events • Manage deployed tags and adhere to key timelines • Provide weekly reports for tagging process • Create event taxonomy for events and segments for captured behavior • QA and monitoring on data after tag has been deployed • Analyze clickstream data for custom analytics • Execute mysql queries for custom analysis Client Engagement Engineer • Custom configure CRM tool to monitor and capture engagement activities • Configure access permissions for requested clients • Establish standards and guidelines to engagement of large client database. • Provide key performance measurements for engagement program Open ad stream/Dynamic Content Serving • Set up 24/7 targeted campaigns • Set custom parameters for campaigns • Deploy media and creative on required pages • Monitor campaign progression Show less

Client Services Coordinator

• 2009 - 2011

Worked collaboratively with team members to ensure cooperative environment and set focus in line with directional vision. Informed team members of operational standards, and set expectations to achieve said standards. Served as a primary director of first impressions for all clients, guest and prospects ensuring that needs were identified and handled timely and professionally. • Created agendas for leading directional focus meetings designed to address and assess team cohesion and effectiveness. • Catered to specific needs of 80 clients daily, ensuring seamless business integration and proper operational execution was met. • Scheduled conference rooms, catering and equipment rentals using various marketing mediums maximizing client productivity and cohesion while meeting monthly center sales goal. Show less

Retail Management Supervisor

• Sep 2007 - Sep 2009

Promotional Sales Leader for multiple consecutive quarters. Prepared training materials and presentations to train and lead an enthusiastic team to reach 680% to goal for Q3 in 2008, 230% in Q4 and 159% for Q1 in 2009. Responsible for monitoring and adjusting stock and prepared food inventory, effectively decreasing product loss and increasing sales opportunities. Placed emphasis on increased revenue through a sales driven approach in response to profit and loss statements. Oversee operational activities providing constant direction to attain maximum efficiency during store business hours. Show less

Student Food Operations Manager

• 2004 - 2007

Full time managed a part time staff of 12 to 13 other students in a retail and customer service setting. In charge of creating proper staffing charts ensuring proper labor allocation. Created unique menu items to attract consistent customer base. Calculated and prepared payroll reports. Ran quarterly team meetings. Full time managed a part time staff of 12 to 13 other students in a retail and customer service setting. In charge of creating proper staffing charts ensuring proper labor allocation. Created unique menu items to attract consistent customer base. Calculated and prepared payroll reports. Ran quarterly team meetings.

Mobile Marketing Unit

• Jun 2004 - Sep 2004

• Marketed and sold educational materials to families in Warwick, Rhode Island • Initiated entrepreneurial operations in unfamiliar territory • Set up informational interviews and marketing appointments to demonstrate product • Interacted daily with over 60 various prospect buyers for duration of operation • Solely responsible for own profits with no safety net against possible losses • Marketed and sold educational materials to families in Warwick, Rhode Island • Initiated entrepreneurial operations in unfamiliar territory • Set up informational interviews and marketing appointments to demonstrate product • Interacted daily with over 60 various prospect buyers for duration of operation • Solely responsible for own profits with no safety net against possible losses