Drew Addington
CEO and Co-Founder at Brand Villages- Claim this Profile
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English Native or bilingual proficiency
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汉语 Full professional proficiency
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Chinglish Native or bilingual proficiency
Topline Score
Bio
LinkedIn User
Drew is a great business leader with global perspectives! He knows China well, built our middle east business from scratch to No.1 market share, and was an effective bridge for our none-Chinese colleagues! Great leadership and personality to work together.
Jason Lin
Drew did an exceptional job leading Anker’s seasonal campaigns and site conversion efforts. Using a customer-based and shopper-centric approach, Drew drove first-ever gains for Anker on Amazon as well as Anker’s native platform. With clear goals and constructive guidance, Drew is a self-starter and team leader with strong communication and organization skills able to manage multi-layered problems with pace and priority. It helps that Drew is both culturally fluent in Chinese organizations and verbally fluent in Mandarin, and he served as a key bridge personality between operations in China and the US. He is an asset to any organization and comes with my highest recommendation.
LinkedIn User
Drew is a great business leader with global perspectives! He knows China well, built our middle east business from scratch to No.1 market share, and was an effective bridge for our none-Chinese colleagues! Great leadership and personality to work together.
Jason Lin
Drew did an exceptional job leading Anker’s seasonal campaigns and site conversion efforts. Using a customer-based and shopper-centric approach, Drew drove first-ever gains for Anker on Amazon as well as Anker’s native platform. With clear goals and constructive guidance, Drew is a self-starter and team leader with strong communication and organization skills able to manage multi-layered problems with pace and priority. It helps that Drew is both culturally fluent in Chinese organizations and verbally fluent in Mandarin, and he served as a key bridge personality between operations in China and the US. He is an asset to any organization and comes with my highest recommendation.
LinkedIn User
Drew is a great business leader with global perspectives! He knows China well, built our middle east business from scratch to No.1 market share, and was an effective bridge for our none-Chinese colleagues! Great leadership and personality to work together.
Jason Lin
Drew did an exceptional job leading Anker’s seasonal campaigns and site conversion efforts. Using a customer-based and shopper-centric approach, Drew drove first-ever gains for Anker on Amazon as well as Anker’s native platform. With clear goals and constructive guidance, Drew is a self-starter and team leader with strong communication and organization skills able to manage multi-layered problems with pace and priority. It helps that Drew is both culturally fluent in Chinese organizations and verbally fluent in Mandarin, and he served as a key bridge personality between operations in China and the US. He is an asset to any organization and comes with my highest recommendation.
LinkedIn User
Drew is a great business leader with global perspectives! He knows China well, built our middle east business from scratch to No.1 market share, and was an effective bridge for our none-Chinese colleagues! Great leadership and personality to work together.
Jason Lin
Drew did an exceptional job leading Anker’s seasonal campaigns and site conversion efforts. Using a customer-based and shopper-centric approach, Drew drove first-ever gains for Anker on Amazon as well as Anker’s native platform. With clear goals and constructive guidance, Drew is a self-starter and team leader with strong communication and organization skills able to manage multi-layered problems with pace and priority. It helps that Drew is both culturally fluent in Chinese organizations and verbally fluent in Mandarin, and he served as a key bridge personality between operations in China and the US. He is an asset to any organization and comes with my highest recommendation.
Credentials
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HSK Level 6
Confucius Institute HeadquartersOct, 2012- Nov, 2024
Experience
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Brand Villages
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United States
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Retail
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1 - 100 Employee
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CEO and Co-Founder
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Apr 2022 - Present
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Vital Proteins
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United States
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Wellness and Fitness Services
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200 - 300 Employee
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Sr. Director of Amazon Sales
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Oct 2021 - Aug 2022
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Director, Amazon Growth
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Feb 2021 - Oct 2021
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Anker Innovations LTD
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United States
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Computers and Electronics Manufacturing
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500 - 600 Employee
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Senior Sales Director – MEA
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Aug 2016 - Sep 2020
• Increased annual sales revenue from <$1m to >$85m• Achieved the highest profitability of all non-Amazon Anker businesses• Increased Anker marketshare in charging accessories and robotic vacuums to #1 in the MEA region• Recruited & directed a 35+ person team from 15 countries // Opened sales offices in Dubai and Riyadh
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Emerging Markets Business Department Head
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Feb 2015 - Aug 2016
• Successfully launched Anker products in Staples, Anker's first big box retailer in North America • Finalized partnerships with more than 10 new distribution partners globally• Recruited and directed a brand new 10+ person sales and account management team
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Site and Seasonal Campaigns Marketing Manager
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Jul 2014 - Jan 2015
• Increased purchase conversion by +10% through content & keyword optimization on platforms with traffic of 50k+ UV/day• 1000% YoY increase in traffic & purchase conversion on seasonal campaigns achieving 2000% YoY increase in revenue• Entire 2014 holiday campaign exceeded revenue and ROI goals
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Product Marketing Manager
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Dec 2013 - Jul 2014
I managed the creation and launch of PowerIQ, a strategic technology differentiation brand in the USB charging market• Partnered with outside agencies to create the visual identity and messaging design• Promoted the technology launch through CES, packaging design and inserts, website design, display ad campaign and video spots• Managed ad campaigns on Amazon, improving the CTR by 50% through content optimization
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Copywriter
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May 2013 - Dec 2013
• Created all product use and promotional copy for Anker products• Improved online product purchase conversion rates by 10%+ through content optimization• Contributed to creative development for key ad platforms and campaigns
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English Language Institute/China (ELIC)
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Higher Education
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100 - 200 Employee
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English Teacher
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Feb 2009 - Jul 2011
English and foreign culture instructor, created curriculum, in charge of multiple extracurricular English-speaking events. English and foreign culture instructor, created curriculum, in charge of multiple extracurricular English-speaking events.
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Slumberland
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Furniture and Home Furnishings Manufacturing
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100 - 200 Employee
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Sales Representative
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Jun 2008 - Feb 2009
Home furnishings sales specialist -- sofa or mattress for you today? Home furnishings sales specialist -- sofa or mattress for you today?
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Taylor Corporation
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United States
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Printing Services
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700 & Above Employee
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Order Specialist
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Oct 2007 - May 2008
Managed and evaluated suppliers, supervised the procurement of millions of paper and form products. Managed and evaluated suppliers, supervised the procurement of millions of paper and form products.
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Emory University
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United States
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Higher Education
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700 & Above Employee
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Research Assistant
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Sep 2006 - May 2007
I worked with several professors and the Manuscripts, Archives, and Rare Books Library to organize and study a collection of documents from Young John Allen, a Methodist missionary, newspaper editor, and social activist in China during the late 1800's. I worked with several professors and the Manuscripts, Archives, and Rare Books Library to organize and study a collection of documents from Young John Allen, a Methodist missionary, newspaper editor, and social activist in China during the late 1800's.
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Education
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2004 - 2007
Emory University
BA, Philosophy and Asian Studies -
2011 - 2025
Central South University
MBA, Business
Community
