Experience

Virtual Marketers

• New Zealand
• Marketing Services
• 1 - 100 Employee

• Digital Marketing Specialist

  • Oct 2022 - Present

  A part-time position focusing on meeting the digital marketing needs of multiple clients around the world. This role gave me fantastic exposure to the following industries: legal, financial, tech, education, retail, construction and government. Responsibilities included auditing digital marketing activity, providing and implementing optimisation solutions, and creating digital marketing strategies. In this role I managed Google Ads accounts and conducted search market analyses, planned and implemented LinkedIn/Facebook/Instagram paid activity, provided SEO/UI/UX consultancy, developed messaging and designed creatives. Show less



BusinessBecause

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Digital Marketing Manager / Marketing Consultant

  • Oct 2020 - Aug 2022

  This was a highly varied role working for the online publisher BuisinessBecause. Key achievements in this role include: utilising FB lead gen forms for client lead generation, transitioning to GA4 from Universal + creating GA tags (with a consultant) to improve visibility on customer engagement via the website, building email automations to improve customer journeys, a full re-brand, audience research (implementing findings to improve our content’s value propositions) and mentoring the marketing team. Show less



Graduate Management Admission Council™ (GMAC™)

• United States
• Education Administration Programs
• 100 - 200 Employee

• Digital Marketing Manager / Marketing Consultant

  • Oct 2020 - Aug 2022

  Marketing manager for the GMASS service. This role focused on lead generation in international target markets. Marketing manager for the GMASS service. This role focused on lead generation in international target markets.



Association of MBAs

• United Kingdom
• Education Administration Programs
• 1 - 100 Employee

• Senior Marketing Executive

  • Sep 2018 - Aug 2020

  Responsibilities at a glance. • Planned and managed cross-channel, integrated marketing activity for two of AMBA’s key conferences (Business School Professionals Conference and the Latin America Conference). This included implementing control and optimisation processes to measure and improve ROI. • Worked closely with the Director of Marketing and Communications to define and implement AMBA’s digital marketing strategy, with a view to improve AMBA’s digital marketing capabilities. • Represented AMBA at international events and supported on-the-ground marketing activity. Show less



City & Guilds

• United Kingdom
• Education
• 700 & Above Employee

• Marketing Executive

  • May 2015 - Sep 2018

  • Responsibility for cross-channel marketing and communication activities across multiple touchpoints. Monitor, analyse, respond and report on all activity. • Copywriting and collateral creation for multiple channels – webpages, brochures, email, flyers etc. Ensure all collateral is on-brand and message. • Marketing strategy development and activation. • Maintaining brand integrity – ensuring consistent brand representation, messaging and adherence with brand guidelines. • Social medial account management and analysis. Ensure campaign content is promoted in line with wider activity to the correct customer segment to ensure maximum exposure. • Improving SEO through Google Analytics. • Improving relevancy of webpages/customer journey experience through monitoring of webpages with Sitecore. • Manage media agencies to create display and pay per click advertising on relevant channels. Demonstrate ROI. • Event management. Experience of planning and managing international events involving delegates from multiple continents. Keep the customer at the heart to provide exceptional and memorable experiences. Also experienced in delivering webinars to 1000+ registrants. • Project and stakeholder management. • Creative, print and media agency management. Show less