Drew Edwards
Marketing and Communications Manager at Certitude- Claim this Profile
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Bio
Clare Petherick
Drew is a highly talented and insightful marketeer. One of the best I have ever had the privilege to work with. Passionate about all things marketing and a great graphic designer to boot. A rare talent too in that she is very technically skilled, business savvy and creative.
Lucy Whild
Qballyhoo, our founder partner, have embraced the Kontrolit CMS. They recognise that this unique partnership can take their web sites to the next level. Their expert knowledge of branding, graphic design and marketing ensures a steady flow of new business. Drew is a pleasure to work for, she continues to ensure that she delivers sites to her clients that are uniquely designed and built to grow with their business.
Clare Petherick
Drew is a highly talented and insightful marketeer. One of the best I have ever had the privilege to work with. Passionate about all things marketing and a great graphic designer to boot. A rare talent too in that she is very technically skilled, business savvy and creative.
Lucy Whild
Qballyhoo, our founder partner, have embraced the Kontrolit CMS. They recognise that this unique partnership can take their web sites to the next level. Their expert knowledge of branding, graphic design and marketing ensures a steady flow of new business. Drew is a pleasure to work for, she continues to ensure that she delivers sites to her clients that are uniquely designed and built to grow with their business.
Clare Petherick
Drew is a highly talented and insightful marketeer. One of the best I have ever had the privilege to work with. Passionate about all things marketing and a great graphic designer to boot. A rare talent too in that she is very technically skilled, business savvy and creative.
Lucy Whild
Qballyhoo, our founder partner, have embraced the Kontrolit CMS. They recognise that this unique partnership can take their web sites to the next level. Their expert knowledge of branding, graphic design and marketing ensures a steady flow of new business. Drew is a pleasure to work for, she continues to ensure that she delivers sites to her clients that are uniquely designed and built to grow with their business.
Clare Petherick
Drew is a highly talented and insightful marketeer. One of the best I have ever had the privilege to work with. Passionate about all things marketing and a great graphic designer to boot. A rare talent too in that she is very technically skilled, business savvy and creative.
Lucy Whild
Qballyhoo, our founder partner, have embraced the Kontrolit CMS. They recognise that this unique partnership can take their web sites to the next level. Their expert knowledge of branding, graphic design and marketing ensures a steady flow of new business. Drew is a pleasure to work for, she continues to ensure that she delivers sites to her clients that are uniquely designed and built to grow with their business.
Experience
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Certitude
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United Kingdom
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Non-profit Organizations
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200 - 300 Employee
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Marketing and Communications Manager
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May 2022 - Present
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NDTi - National Development Team for Inclusion
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United Kingdom
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Civic and Social Organizations
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1 - 100 Employee
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Marketing & Communications Manager
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Mar 2016 - May 2022
My role involved leading and developing the marketing and communications plan and strategy to raise the profile of our work whilst building engagement with our audiences. This includes identifying and ensuring consistency of key messages, brand reputation and marketing literature; managing the development and support of staff communication skills; managing the stakeholder relationship database to GDPR compliance; leading the development and design of online platforms and publications within budgets; managing media and broadcast relationships and public appearances and editing and writing content for publication; leading workshops and development sessions for our clients and staff, analysis and reporting of key data and performance to staff, associates and the board.
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1ST WOMEN UK LIMITED
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United Kingdom
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Fine Art
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Marketing Consultant
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May 2008 - Nov 2020
Strategic marketing direction and support spanning 12 years that includes defining the vision, communicating to sponsors, stakeholders and the potential audiences, whilst building anticipation and engagement for the high profile launch in 2018. 100 Portraits, 100 Women, 100 Firsts - The First Women project captures women’s achievements over the past 100 years? What have they achieved in the fields of Sport, Science, Politics, the Arts and Education? And who were these remarkable “first” women, what did they look like?
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Destination South West
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South West, UK
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Marketing Consultant
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Jul 2010 - Mar 2017
Destination South West (DSW) is a marketing partnership bringing together organisations from across the region. The aims are to increase the number of cruise ships that call at South West Ports, to enhance the passenger experience and increase the contribution from the cruise industry to the economy of the South West of England. The partnership is funded by contributions from all the partners. Destination South West (DSW) is a marketing partnership bringing together organisations from across the region. The aims are to increase the number of cruise ships that call at South West Ports, to enhance the passenger experience and increase the contribution from the cruise industry to the economy of the South West of England. The partnership is funded by contributions from all the partners.
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Perspicuity
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United Kingdom
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IT Services and IT Consulting
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1 - 100 Employee
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Marketing Director
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Sep 2012 - Oct 2013
Responsible for developing and implementing marketing strategy for this leading Microsoft Cloud Partner including branding, customer communications, marketing campaigns, press activity, event planning and internal communications. Responsible for developing and implementing marketing strategy for this leading Microsoft Cloud Partner including branding, customer communications, marketing campaigns, press activity, event planning and internal communications.
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..Qballyhoo Marketing Agency
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United Kingdom
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Lead Consultant and Owner
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Oct 2007 - Aug 2012
Business, Marketing and Design consultancy specialising in education, health and inclusion marketing, design and branding for public and private sectors including the NHS, Healthcare Providers, Education, Local Governments, Microsoft Partners and Renewable Energies, specialised in public awareness and engagement campaigns. Business, Marketing and Design consultancy specialising in education, health and inclusion marketing, design and branding for public and private sectors including the NHS, Healthcare Providers, Education, Local Governments, Microsoft Partners and Renewable Energies, specialised in public awareness and engagement campaigns.
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Senior Engagement and Marketing Officer
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Nov 2004 - Oct 2007
Created brand, marketing materials and processes to promote higher education throughout Somerset and Dorset Created brand, marketing materials and processes to promote higher education throughout Somerset and Dorset
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Customer Relations Manager
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Jan 2000 - Nov 2004
Managing customer accounts, strategic planning & market research and freelance consultative market planning for SME customers. Managing customer accounts, strategic planning & market research and freelance consultative market planning for SME customers.
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Oddbins
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United Kingdom
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Beverage Manufacturing
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1 - 100 Employee
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Assistant Manager
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Nov 1995 - Jun 1997
Management of stock, staff and cash for high profile store, creation of PR and marketing displays, hosting of customer and corporate tastings Management of stock, staff and cash for high profile store, creation of PR and marketing displays, hosting of customer and corporate tastings
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Community Relations Officer
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Feb 1993 - Nov 1995
Development of marketing materials and training booklets, telephone and training support on IT skills for local businesses, financial forecasting and reporting to the board of directors. Development of marketing materials and training booklets, telephone and training support on IT skills for local businesses, financial forecasting and reporting to the board of directors.
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Education
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CIM | The Chartered Institute of Marketing
Chartered Marketer Status, Marketing -
CIM | The Chartered Institute of Marketing
Postgraduate Professional Diploma, Marketing -
Bournemouth University
BA (hons) Business., Business Management, Marketing, HR Management, Strategic Management, Financial Management -
The Wine and Spirit Education Trust
Intermediate Certificate, wine spirits & associated beverages -
UCA - Formerly Kent Institute of Art and Design
HND Spatial Design, Graphics, Exhibitions, Interiors