Digital Marketing Manager

• Oct 2020 - Present

Senior Manager of Digital Marketing

• May 2019 - Oct 2020

As the Senior Manager of Digital Marketing, I successfully led the charge in bringing all outsourced Digital Marketing efforts in-house, resulting in significant cost savings and increased efficiency. In a highly competitive Lead Generation environment, I turned Paid Social into a profitable channel and consistently scaled Paid Search quarter over quarter. My meticulous monitoring of the entire lead journey allowed for optimization at every step of the funnel, resulting in higher conversion rates and increased revenue. With responsibility for forecasting and budgeting a multi-million dollar budget, I was able to achieve impressive year-over-year growth in Paid Digital. In addition, I developed comprehensive content plans for Organic Search, Social Media channels and internal use, while managing cross-team collaboration to ensure a cohesive approach to Marketing. Show less

Head Of Digital Media

• Dec 2017 - May 2019

Utilizing the traditional marketing that the business has instilled in its roots to grow its digital footprint, and increase web visibility/traffic. Using PPC, SEO, email campaigns, blogs, forums, and other social media experience to generate leads and increase brand awareness. Translating our marketing vision into a reality by working with senior employees to align digital ideals with the overall business plan. All in all, I am responsible for Graphic / Web Design, SEO / Paid Search, Affiliate efforts, Organic & Paid Social Media, Brand Reputation - ALL things digital! Show less

Search Engine Marketing Lead

• Jul 2017 - Feb 2018

Directly responsible for the Search Landscape of over 65+ Marinas and Boat Dealerships. Worked with the sales team to assist new businesses through the on-boarding process. Conducted client training internally & externally to educate employees on Search Marketing. Built and managed individual Organic / Paid Search Campaigns for respective clients. Built the current Search Packages structure that Boats Group utilizes until this day. Managed the relationship with client and internally stakeholders, as well as, implemented new technologies and best practices to keep Boats Group’s technologies as advanced as possible. Show less

SEO Analyst

• Feb 2016 - Jul 2017

Conducted full website audits to break down the potential of growth within the Organic Search landscape for prospective clients. Directly responsible for 10+ Universities and their Organic Search efforts. Liable for over $300k monthly spend which was used towards link building, content development, and maintaining a healthy website with a relevant user experience. Responsible for internal / external education of SEO and its advancements. On-page optimizations, anchor text ratios and every day site maintenance were achieved regularly. Developed and executed multiple projects to bring company standards up to speed with that of the industry. Show less

SEO / SEM Analyst

• Jun 2014 - Jan 2016

As my internship transitioned into employment, I was directly responsible for 10+ SEO accounts. Baseline reporting, keywords research, on page optimization, link outreach, and blog ideation were part of a everyday routine. Face to face monthly meetings to walk through reporting was conducted to keep synergy between internal and external clients. As my internship transitioned into employment, I was directly responsible for 10+ SEO accounts. Baseline reporting, keywords research, on page optimization, link outreach, and blog ideation were part of a everyday routine. Face to face monthly meetings to walk through reporting was conducted to keep synergy between internal and external clients.