Founder

• May 2017 - Present

As a Business Coach, I helps SEO freelancers grow their business without cold calls or cold emails, so they don’t feel desperate. I believe in living a life full of purpose and freedom, which is why his main goal is to help his client’s live life to their full potential and take control of their destiny. I take all of my experience from his career and gives it to his clients so they can fast track their success and start growing their business. - Previously, I was primarily focusing on consulting with medium sized businesses, but I've recently shifted my focus to help freelancers. I still provide consulting to medium sized businesses, so if you're interested in working with me, contact me at dre@dreseanryan.com. If you're interested in coaching, you can message me at that email as well.

Organic Growth Director

• Apr 2022 - Feb 2023

SEO & Brand Management Consultant

• Sep 2019 - Jun 2022

SEO Scientist and Subject Matter Expert

• Jan 2022 - Apr 2022

-Drive improvements to Happy Cog’s SEO processes thru automation, use of tools/software, and collaboration with our internal development team to build out new internal tools. All of this, while directly or indirectly related, should have a focus on driving performance for all of our clients. -Perform ongoing analysis of search engine results, and deliver key insights to the internal digital marketing team on the impact of algorithm changes, while providing internal recommendations to improve client performance. -In conjunction with Happy Cog’s Manager of SEO, own the research and development (R&D) function for organic search and build and maintain Happy Cog’s internal SEO guidelines-Conduct ongoing trainings with key internal stakeholders (digital marketing team, development team, etc) on SEO best practices and methodologies -Conduct ongoing SEO experiments on Happy Cog’s R&D site as well as on client websites using the scientific method, and document results for use as case studies and thought leadership-Publish research articles and case study write ups to build SEO thought leadership for Happy Cog as an agency

Technical SEO Specialist

• May 2021 - Jan 2022

-Assist with strategic development for SEO campaigns, starting from kick-off and extending through post-launch and analysis-Define and build tailored keyword lists based on clients’ objectives and market opportunity, using a mix of proprietary tools, analytics data, and PPC data-Prepare and execute on-page optimization strategies to achieve organic visibility for our clients-Review and edit page content to comply with SEO guidelines and best practices, and to ensure proper messaging, use of value propositions, and call to action statements to drive conversions-Conduct website technical audits to identify areas of concern from an SEO perspective, including analysis and implementation of technical recommendations to help reduce website page speed, uncover and remedy web crawling issues, analyze JavaScript rendering, and more-Review website server logs, crawl reports, and analytics reports to come up with strategies to improve indexation-Review web analytics data to analyze visitor behavior and trends to come up with next steps, and to deliver insights to clients-Work with our internal resources to prepare, plan, and execute link building and content marketing strategies-Maintain strong relationships with clients and proactively assessing opportunities to improve their site’s performance

Startup Mentor

• Jul 2020 - Jul 2021

SEO Manager (Chase Bank Team Lead)

• Aug 2019 - Sep 2020

• Develop and execute SEO strategies for financial services client tailored to industry best practices and client objectives • Eloquently articulate complex strategy and tactics in easy-to-understand terms • Conduct phone call/screen-shared presentations of SEO deliverables for Client team members, including marketing, engineering, design, editorial and other key stakeholders • Communicate specific technical details to clients’ advanced engineering personnel • Conduct critical audience and search behavior research to directly influence and prioritize client editorial strategy • Create client presentations featuring SEO best practices for redesigns and campaign strategies as related to client objectives while adhering to internal schedules and deadlines • Execute content audits of client websites to identify key areas of success based on client business objectives and user needs to inform content creation • Perform technical site audits, competitive/keyword research and content analysis on an on-going basis • Produce monthly reports on organic search performance for client KPIs • Create ad-hoc reports analyzing site issues or trends • Play an integral role in communicating with internal account stakeholders on a regular basis • Stay up to date with search marketing trends and news which impact client verticals to ensure ongoing optimization is in-line with defined strategies

Senior SEO Strategist

• Aug 2018 - Aug 2019

• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages • Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific • Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers) • Develop and implement link building campaigns • Develop, manage and execute communication/content strategies via social communities in • coordination with client goals • Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) • Monitor and evaluate search results and search performance across the major search channels in order to improve rankings • Research and administer social media tools in support of clients’ social media strategy • Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies • Communication to team and management on project development, timelines, and results

SEO Manager

• Aug 2018 - Oct 2018

• Create SEO Campaigns • Delegate tasks to co-workers• Manage PPC Budget of 10,000 Ad Spend• Increase organic website traffic by over 100% with basic competitor research, content writing, and on-page seo. Generated over 10k users to the website and got page ranking for over 1,500 keywords. (Most of which are in position 1 as of 1/13/2019)

SEO/PPC Specialist

• May 2018 - Aug 2018

• Develop SEO campaigns to increase website traffic • Implement CRO strategies to convert organic/paid traffic into sales.• Build links to increase domain/page authority to websites• Restructure AdWords account to optimize campaign. • Create profitable email campaigns via mail chimp. • Monitor organic keyword performance daily to track rankings• Content creation for lead generation • Analyze data to identify trends, generate reports and adjust campaigns as necessary to produce the most optimal ROI

Digital Marketing Associate

• Mar 2018 - May 2018

Associate Marketing Manager

• Oct 2016 - May 2018

• Provide SEO expertise for keyword research, reporting, linking campaigns, conversion goals, on-page optimization, local search, mobile search & more. • Work with SEO and Content team to create effective SEO strategies. • Assist web developers and web designers with implementing best practices for UX • Consult with the team to improve the navigation of a site to enhance its search engine ranking. • Schedule and post social content across multiple major social media platforms such as Facebook, Instagram, Twitter, Snapchat & more. • Used Facebook audience insights to create optimized Facebook Ads by using metrics such as demographics, education, interest, and more to target ideal audience. • Implemented social media engagement strategies to boost brand awareness and further target our audience. • Measure campaign success by using analytical tools to accurately track data, and implement adjustments to ensure best results for long term success & optimal execution.