Experience

NAI TALCOR - Commercial Real Estate & Property Management

• United States
• Leasing Non-residential Real Estate
• 1 - 100 Employee

• Director of Strategic Marketing

  • Feb 2019 - Present

  - Control brand guidelines by creating and improving the layouts and designs of our property proposals, brochures, offering memorandums, investment marketing, flyers, e-mail campaigns, public relations write-ups, and other marketing needs - Develop and implement a consistent brand message to promote recognition and continuously identify marketing opportunities that convey our company message in the community - Manage and train marketing professionals, office manager, front desk staff, and new advisors - Proven track record of winning multi-million dollar real estate projects and property management contracts with custom proposals - Create company presentations for conventions and community events Launched a yearly company client event of over 400+ invited guests coordinating venue, staff, caterers, sponsors, and budgets - Create a marketing plan, budget, and audit to project next year’s marketing department's financial forecast - Helped to achieve Top Sales & Leasing Firm, agent recognition awards, as well as other company achievements - Implemented new processes and procedures for efficient company flow Lead discussions and training in technology with NAI TALCOR staff as well as NAI Global’s network of marketing professionals - Member of the NAI Marketing Leadership Council, an elite team of leaders that are chosen by marketing experience and skillsets. The Council is responsible for assisting with best practices including; communication with other NAI marketing professionals, presentations, managing specialized marketing, council topics, proposals, documents, collateral, tools, teaching, and techniques Show less



NAI Bergman

• United States
• Real Estate
• 1 - 100 Employee

• Senior Marketing Specialist

  • Jul 2014 - Jan 2019

  - Delivered consistent brand message to promote recognition and continuously identify marketing opportunities that convey the message and brand of NAI Bergman - Assisted agents in developing individual brand awareness and marketing opportunities for themselves and specialized listings that may need extra exposure - Coordinating social media campaigns, aerial property videos, direct mail, custom domains with sign advertisement, on-site photography with advanced photo editing, and site plan re-draws. - Prepared all of the marketing materials for the highest quality printing and presentation possible. - Managed an NAI Global North Eastern convention inviting members of NAI organizations to educate and provide network opportunities coordinating venue, staff, caterers, sponsors, and budgets - Create a marketing plan, budget, and audit to project next year’s marketing department financial forecast - Member of the NAI Marketing Leadership Council, an elite team of leaders that are chosen by marketing experience and skillsets. Show less



Comey & Shepherd

• United States
• Real Estate
• 500 - 600 Employee

• Lead Designer

  • Nov 2011 - Jul 2014

  - Created an internal brand, process and procedures, and implemented a new financial structure for the marketing department - Promoted and advertised department to increase sales from approximately $3,000 a month to over $30,000 a month in revenue - Designed templates and trained marketing staff to allow quick marketing execution for more than 250+ agents - Social media marketing for agents including Facebook, email marketing, and drip campaigns - Create custom logos and individual branding requests for agents with complete marketing and brand development - Create custom postcards, flyers, brochures, outdoor signage, and other marketing materials - Photo enhancements to help showcase properties Show less



Sharon Woods Body Shop and Service,

• Office Manager / Marketing Manager

  • May 2010 - Nov 2011

  - Assist with all administrative functions including front desk, customer service, referrals, accounts receivable, and billings. - Design and launch complete marketing package for properties including corporate logo, identity package, advertisement design and placement, promotional offers, etc. - Establish and direct the marketing and sales activities including advertising and public relations - Prepare and submit plans, budgets, progress reports and annual sales reports - Proactively position and market the property by managing the marketing budget to enable development of specific campaigns, promotions, collateral, etc. to drive revenue and meet sales objectives Show less



Atrium Hotel and Conference Center,

• United States
• Hospitality

• Director of Sales & Marketing

  • Aug 2008 - Jan 2010

  - Assist with all administrative functions of the hotel including front desk, customer service, referrals, accounts receivable, billings, contracts, event staff supervision, event set up and material/catering ordering - Prepare and submit plans, budgets, progress reports and annual sales reports - Proactively position and market the property by managing the marketing budget to enable development of hotel specific campaigns, promotions, collateral, etc. to drive revenue and meet property objectives - Design and launch complete rebranding package of the company including choosing the name and logo - Establish and direct the marketing and sales activities of the hotel including advertising and public relations Show less