Experience

Bruin Entrepreneurs

• United States
• Higher Education
• 1 - 100 Employee

• Board Member, Media Initiative

  • Oct 2022 - Present



Self-employed

• Social Media Creator

  • May 2020 - Present

  Produces creative automotive content on Tik Tok and has generated over 300,000 followers along with 3 million monthly views and heavy audience engagement. Partners with the Midwest Automotive Media Association and the Motor Press Guild to connect with and learn from other members of the automotive industry and capitalize on additional opportunities for content creation. Arranges vehicle loans for review, content, and growth of accounts through persistent outreach, communication and collaboration with international brands such as Hyundai, Genesis, Toyota, Lexus, Honda, and Mazda. Persistent and consistent study of the automotive industry to deepen knowledge, stay updated, and ensure relevance in content creation. Creates ads for sponsored videos. Establishes connections with local companies to promote their businesses and products.



American Honda Motor Company, Inc.

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Student Associate in the Regional Planning, Sustainability Department

  • Jun 2022 - Aug 2022

  Ideated the use of Tik Tok posts to promote safe driving habits by creating and pitching safe driving Tik Tok concepts for Honda’s partnership with the FutureX band during the Honda Civic Tour. Advised format and style of Honda’s young driver safety education program via a deep understanding of the audience and social marketing landscape to better engage and connect with young drivers. Led the creation of decision-analysis matrices and conducted SWOT analyses to make informed decisions on potential non-profit partners. Led the implementation of benchmarking framework to help Honda find best practices amongst non-profits partners.



The Princeton Club

• Front Desk Clerk

  • May 2021 - Sep 2021

  Served as the first impression for the club and a resource to hundreds of members daily. Exhibited strong service orientation and critical thinking for members while prioritizing, organizing, and completing multiple tasks within demanding timeframes. This required handling the needs of multiple members and unfolding situations simultaneously. Served as the first impression for the club and a resource to hundreds of members daily. Exhibited strong service orientation and critical thinking for members while prioritizing, organizing, and completing multiple tasks within demanding timeframes. This required handling the needs of multiple members and unfolding situations simultaneously.



The Studio

• Media Manager

  • Apr 2020 - Oct 2020

  Supported in the transition from an in-person only business model to a virtual yoga studio platform during the COVID-19 pandemic by creating innovative online experiences, adapting to evolving pandemic protocols, and collaborating with internal and external stakeholders. Led through completion of all video director functions including, but not limited to, set direction, filming, editing, and uploading livestream and on-demand content to the studio’s online platform for over 10,000 members. Oversaw social media efforts by assisting in development of comprehensive marketing plans, strategies, timelines, and consistent messaging to promote the studio’s diverse offerings and increase audience engagement. This job required the ability to multitask, solve problems in real time, shape the virtual experience, and keep the energy behind the scenes and in front of the camera peaceful, fun, and lighthearted.