Dragana Dekic

UX Designer @ IKEA Ingka Group at tretton37
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Ljubljana, Ljubljana, Slovenia, SI

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Gorazd Vasiljević

I was working with Dragana at the same client in different team, but safe to say that her work impacted the whole organization. Her ability to reach out, listen to and understand customers/users, combined with her passion for usability, willingness to learn, courage to present her ideas out and readiness to collaborate on improvements were key factors in why she was often times mentioned as a stand out performer. Dragana is also very proactive, but always keeping in mind what matters - team, quality, customer and user satisfaction. As a colleague, she is very open and transparent, ready not only to provide feedback, but also to receive it and built upon it. I would highly recommend Dragana as I absolutely see her as a valuable addition to any project that require UI/UX on more than one level.

Rok Horvat

Dragana is an awesome designer. She is a great listener and always willing to learn, while not afraid to bring forth ideas and question for the best possible UX outcome. Her approach to design is solution oriented with fierce focus on end users. She finds creative ways to conduct UX research even when there is little budget set aside for it in the project. She is also fun to work with :)

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Credentials

  • UX Certification
    Nielsen Norman Group
    Dec, 2022
    - Sep, 2024

Experience

    • Sweden
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • UX Designer @ IKEA Ingka Group
      • Jul 2023 - Present

      Working on a internal platform where IKEA employees can add their best ways of working and share it across all of IKEA.

    • UX Designer
      • Dec 2020 - Present

      Worked on applications that promote: knowledge sharing and organising content that is shared internally within the company and well-being of the company's employees. - Designed and conducted a variety of research studies in order to reveal employee's pain points and to investigate about possible features- Collaborated with developers, QA engineers and product owner in all stages of product development- Created and maintained the overall design system of the tool with Figma- Designed the UI architecture, interface, and interaction flow of the tool considering user's feedback, site metrics, and usability findings Show less

    • UX Analyst @ Elkjøp Nordic AS (part of Currys plc)
      • Nov 2021 - Feb 2023

      Worked on self-service products for reducing unwanted inbound volume to customer care centre. - Conducted user interviews and usability tests in order to reveal users's pain points and to investigate about possible features- Worked in all stages of product development - concept, wireframes, design iterations, production and QA.- Led discovery workshops with members of our product team in order to prioritise most important solution based on user feedback- Designed UI architecture and interface from existing design system, and interaction flow for a seamless cross-platform experience- Collected and analysed qualitative data collected with Hotjar and Google Analytics Show less

    • UX Designer @ Alfa Laval
      • Jan 2021 - Jun 2021

      Designed the flow of a recycling initiative service and a troubleshooting function for heat exchangers in Alfa Laval's web shop.- Facilitated workshops with stakeholders and customers to gain a wider perspective into business requirements and user needs- Designed, conducted and analysed results from usability tests in order to generate insights that fuel ideation and evaluate designs- Designed lightweight prototype concepts for communication with the business, project team, and for usability studies Show less

    • UX/UI Designer
      • Apr 2020 - Aug 2020

      Loterija Slovenije is the largest organiser of classic games of chance in Slovenia. I designed various flows on their website in order to increase user engagement.Highlight of my work:- Created visual designs for lottery games (presentations of multiple games and subpages with weekly results)- Advised on design ideas in order to structure the user's path when purchasing lottery tickets- Created various theme versions of the website to meet WCAG (AA) standards for accessibility Show less

    • UX/UI Designer
      • Apr 2020 - Aug 2020

      Designed the UI based on existing art direction. KNM Travel is a website that promotes various touristic services in Slovenia as a unique experience.Highlights of my work:- Created UI components based on existing art direction.

    • UX/UI Designer
      • Nov 2019 - Apr 2020

      Team building academy is a website where companies can explore and innovative team building events. I focused on redesigning the website with the goal of presenting content in a more intuitive way and ensuring that users could easily access information about good team practises.Highlight of my work:- Analysed the site's existing metrics and user research data to create user flows and low-fidelity wireframes- Designed the UI based on existing art direction to reflect client's high level of service and make the user experience as pleasant as possible- Analysed qualitative data collected with Google Analytics Show less

Education

  • Faculty of Natural Sciences and Engineering, Department of Textiles, Graphic Arts and Design
    Bachelor's degree, Graphic and Interactive Communications

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